Alireza Firooz Email & Phone Number

Dubai, Ae

Dubai, Dubai, United Arab Emirates

1. Developing Strategic Growth Plans: Leveraging expertise in businessdevelopment and stakeholder engagement to identify and capitalize on strategicopportunities that propel business expansion and revenue growth.2. Driving Sales and Partnership Growth: Cultivating and maintaining high-valuerelationships with key stakeholders, corporate clients, and industry payers, using astructured approach to secure partnerships that drive sustainable revenue.3. Creating Value-Centric Brand Strategies: Crafting compelling value propositionsand engagement frameworks to enhance Evexiya’s brand reputation, optimizemarket positioning, and drive profitable growth in wellness solutions.4. Fostering Cross-Functional Synergy: Collaborating closely with medical,regulatory, and legal teams to ensure a cohesive approach that highlights the valueof Evexiya’s technology-driven wellness offerings, aligned with evolving client needs.5. Conducting Market Intelligence & Competitive Analysis: Analyzing marketdynamics and competitor activities to identify emerging trends, assess potentialbarriers, and generate insights that guide strategic initiatives and reinforce Evexiya’scompetitive positioning.6. Elevating Brand Presence and Industry Influence: Producing influential contentand engaging in thought leadership to position Evexiya as a recognized innovator inthe wellness and longevity sectors.7. Executing Data-Driven Sales Strategies: Applying analytical insights and marketdata to optimize sales methodologies, develop innovative approaches, and enhanceoverall profitability.

Market Access Strategy: Leading strategies for pricing, reimbursement, and patient access for specialty drugs.Cross-functional Collaboration: Partnering with medical, legal, and regulatory teams to enhance product visibility.Market Assessment: Identifying access barriers and opportunities to optimize market presence.Expert Consultation: Advising on pricing and reimbursement to improve profitability.HTA Analysis: Integrating health technology assessments into strategic decisions.Project Management: Directing client projects and managing workstreams.Market Research: Delivering insights for pipeline and marketed products.

Iran

About Roche:Roche is a leading provider of innovative pharmaceuticals and diagnostics for a wide range of diseases, with its products with total sales of over $63 billion and a patient reach of over 100 million people worldwide.Main responsibilities:Strategic Stakeholder Partnership: Acted as the primary contact for healthcare stakeholders, driving innovation and value delivery for Roche by aligning resources and implementing solutions.Formula Listing & Reimbursement: Led national formula applications, including health economics modeling, and developed payer value propositions, reimbursement dossiers, and alternative models.Pricing Strategies: Developed portfolio pricing strategies to enhance competitiveness and access.Key Account Collaboration: Worked with key accounts on early access strategies for optimal market reach.Market Insights: Provided insights on access-related topics like economic studies, funding, and competitor entries.Access Maintenance: Ensured continued access to Roche products through effective strategies.Competitor Analysis: Analyzed competitors to identify unmet needs and strengthen Roche's market access.Main Achievement: Value proposition creation for S.M.A treatment which resulted to drug registration and importation.

Formula Listing & Reimbursement: Streamlined formula listing applications and led reimbursement processes, developing payer value propositions and innovative models.Quota & Currency Allocation: Managed quota and currency allocation while monitoring market access developments and sharing insights with stakeholders.Strategic Leadership: Guided teams in implementing strategic changes and innovative proposals.Early Access Strategies: Engaged stakeholders to integrate early access strategies in key disease areas.Competitor Analysis: Analyzed competitors to identify unmet needs, enhancing Roche's market access.Portfolio Optimization: Conducted trade-off analysis to optimize the product portfolio.Stakeholder Relationships: Built strong relationships with stakeholders to improve access and awareness of Roche products.Main Achievement: contribution in 4 HE modelling & budget impact analysis for oncology franchise resulted to obtain registration & importation.

About Novo Nordisk:Novo Nordisk is a global healthcare company that develops and manufactures innovative therapies for diabetes, obesity, rare bleeding disorders, and growth hormone-related disorders with total sales of over $30 billion and a patient reach of over 40 million people worldwide.Main responsibilities:Pricing & Market Access: Enhanced pricing and market access strategies across the portfolio.Pharmacopeia Applications: Oversaw pharmacopeia submissions and value propositions, ensuring timely access funding with MOH and payers.Pricing Analysis: Developed pricing strategies using HTA trends and market outlooks to optimize product access.Stakeholder Liaison: Acted as a key contact between regional affiliates and external stakeholders to secure access solutions and profitability.Patient Access: Identified opportunities and collaborated with payers and NGOs to improve patient access.PBC Development: Executed Product/Price Business Cases (PBC) strategies in line with global and APAC goals.

Pricing Monitoring: Tracked pricing trends, competitor actions, and regulatory changes.Strategic Communication: Shared pricing insights with business management and supported key finance processes.Market Access Alignment: Aligned market access with brand plans, public affairs, and patient access strategies.Access Strategy: Developed access strategies through value communication to optimize the portfolio.Key Account Management: Managed key accounts, addressing objections on product value and reimbursement issues.Barrier Resolution: Identified and resolved access barriers, analyzing legislative impacts on the portfolio.Access Expansion: Expanded access by identifying opportunities and coordinating with stakeholders.Pricing Management: Ensured long-term profitability through strategic pricing management.Payer Value Story: Developed and executed payer value stories aligned with pricing and access strategies.Value Initiatives: Contributed to value-driven initiatives, tools, and publications for affiliate access.Main Achievement: Obtain GLP-1 reimbursement Scheme @ optimum level with premium prices.

Tehran-Iran

Terhan-Iran

Health Economics & Policy

-An understanding of key economic principles governing the healthcare sector, such as supply and demand, and efficiency and equity..

Bsc, Mine Exploration

Master Of Business Administrative (Mba)