Sarmayex is the first cryptocurrency exchange and one of the largest businesses in this industry in Iran. As a Marketing Coordinator, I have held the following responsibilities at Sarmayex:• Managed tasks and project timelines for the marketing team, ensuring smooth execution of initiatives.• Executed and optimized marketing strategies to drive brand growth, user acquisition, and engagement.• Created personal and team KPIs and OKRs in collaboration with the CMO, ensuring alignment with business objectives.• Coordinated multi-channel campaigns to boost brand awareness and engagement.• Collaborated with tech and product teams to align marketing efforts with product launches.• Analyzed and optimized campaign performance using analytics tools.• Organized and managed events to generate leads, increase brand awareness, enhance customer engagement, etc.• Conducted market research to refine strategies and maintain competitiveness.• Assisted in budget tracking, invoicing, and optimizing resource allocation.

• Developed and executed digital marketing strategies to drive business growth.• Designed and optimized social media campaigns to increase follower count and acquire new customers.• Led a team of five members, effectively coordinating and managing their tasks.

• Developed online campaign strategies on the Yektanet platform for over 10 different businesses.• Designed and optimized CPC campaigns based on customers’ desired KPIs such as CPL, CPI, etc.• Provided effective recommendations to clients for improving campaign performance based on data available in the Yektanet panel and tools like GA4 or Google Data Studio.• Delivered weekly and monthly reports to clients and organized regular meetings with them to ensure higher satisfaction.

• Designed and optimized social media campaigns to generate leads and acquire customers.• Monitored and optimized CPC campaigns on Persian ad networks, such as Yektanet and Mediaad.• Designed and optimized eCRM campaigns, including SMS and email.• Monitored and tracked KPIs, such as CPO, CR, and ROI, to measure campaign success and identify areas for improvement.• Generated comprehensive reports to optimize landing pages, incorporating key metrics such as clicks, scroll depth, video engagement, and more, resulting in increased conversion rates.Achievements:• Increased total monthly orders by 44.4%• Increased monthly orders from social ads by 238.5%

• Developed and implemented digital marketing strategies encompassing SEO, social media, eCRM, etc.• Implemented strategic optimizations to enhance the customer journey on landing pages, resulting in a significant increase in lead generation and conversion rates.• Monitored the performance of competitors and unicorn startups.Achievements:• Increased monthly organic traffic by 10.6%• Increased the number of monthly leads through website by 83.3%

• Developed and implemented social media strategies to increase followers.• Managed social media platforms (LinkedIn, Instagram, Twitter, Telegram).• Managed the social media calendar.• Monitored and analyzed KPIs.• Monitored trends and competitor performance.• Created written and visual content across multiple social media platforms.• Designed and optimized social media campaigns.• Promoted events, webinars, Instagram Live sessions, podcasts, etc.• Conducted social listening and monitoring.• Mentored junior team members (social media specialists).• Collaborated with brands as a native advertising partner on social media.• Designed and optimized email marketing campaigns.Achievements:• Increased Instagram followers by 10.1%• Increased Linkedin followers by 44.6% • Increased Twitter followers by 39.2%• Increased Telegram channel subscribers by 18.7%