Ali Rivera is a Director, Head of Live Music and West Coast Artist Relations at YouTube . They possess expertise in strategic partnerships, digital media, video, digital marketing, entertainment and 11 more skills. Colleagues describe them as "Ali is the best at what she does. She has a great attitude towards work and life as a whole. She has a very confident demeanor that I respect very much and couples that with a wealth of knowledge of her areas of expertise which include video, advertising and music. I think one of her strongest qualities is the fact that you can trust that she will always do the right thing for the team, business partnership or project. It is very enjoyable to work with Ali and I hope I get the chance to work with her again during my career. Ali would be a must-have for any team looking to succeed." and "I worked closely with Ali to launch TV Guide Broadband on Google Video and YouTube. Ali was (and still is) our daily point of contact and was instrumental in helping us achieve our desired objectives in syndicating our video to the Google/YT platforms. Ali is extremely professional and an invaluable business partner."