Alisa Avdeenko Email & Phone Number

Minsk, BY

Warsaw, Mazowieckie, Poland

Warsaw, Mazowieckie, Poland

• Developed and executed comprehensive Go-to-Market plans for new product releases and updates, ensuring a seamless product launch process
• Provided training and developed educational materials within the Go-to-Market process
• Monitored and analyzed competitor products and strategies, including conducting mystery shopping
• Oversaw the creation and distribution of sales enablement materials, including presentations, case studies, and landing pages, ensuring the sales team was… Show more
• Oversaw the creation and distribution of sales enablement materials, including presentations, case studies, and landing pages, ensuring the sales team was well-equipped to convert leads. Also, developed content for.
• Led a cross-functional team of over 10 people, including Product, Sales & Customer Service, Legal, and Marketing, to ensure cohesive brand messaging across all channels

Minsk, Belarus

• Experience in global market analysis and expansion. Skilled in project management for entering new markets. Proficient in market research and strategy development for the LATAM region
• Conducted international market and competitor research
• Created brand identity for a new company (BrandWizard) in the international market, including positioning, naming, visual identity, guidelines, and website development
• Developed comprehensive marketing plan and brand promotion strategy for the… Show more
• Developed comprehensive marketing plan and brand promotion strategy for the new company BrandWizard
• Prepared materials for company departments, including content writing and design work for presentations and commercial proposalsIn addition:

Stockholm County, Sweden

• Performance Sk8 company is a skateboard product development company based in Barcelona, Stockholm and Sao Paulo.
• Worked on creating company brands, including positioning, rebranding, naming, logo development, corporate identity, and brand book creation
• Managed design projects with advertising agencies and freelancers, overseeing tasks such as investment presentation design, product packaging, product catalog design, designing boards, and merchandise creation
• Oversaw the… Show more Performance Sk8 company is a skateboard product development company based in Barcelona, Stockholm and Sao Paulo.
• Oversaw the process of developing a new company website, involving writing, rewriting, editing, and updating website content, as well as conducting SEO and analysis
• Contributed to a PR project in Stockholm for PUSH indoor skate park, where I developed a promotion strategy, communication plan, created the park's name and logo, developed the website using Wordpress, and managed.

Minsk, Belarus

• External activity – cooperation with stakeholders, partners, clients and vendors
• Financial activity and account receivable management, cost and schedule control, budget planning
• HR – workforce capacity evaluation; recruitment
• Business processes and operations establishment and improvement
• Interaction between the agency departments (company groups) establishment, human resources management, increase in sales and income

Belarus

• Client Servicing: meetings, phone negotiating, business emailing, reports, documentation, project management within the agency, proposal making and its’ presentation to the client, payment and submissions control
• Project Management (ATL, creativity, BTL)Major Clients:
• Molochnyye Gorki (diary milk products production TM "DANKE", "Exponenta", "Molochnyye Gorki") - organization of advertising campaigns: brand positioning (quality research, brand audit), brand strategy… Show more
• Molochnyye Gorki (diary milk products production TM "DANKE", "Exponenta", "Molochnyye Gorki") - organization of advertising campaigns: brand positioning (quality research, brand audit), brand strategy development.
• Beltelecom (national telecommunications operator) - creative, production of commercials
• Unicef - creativity, video production

Belarus

• Company Website promotion:
• Cooperation with SEO vendors, key words hierarchy formation, website texts optimization, copywriting
• Website Analysis in Google Analytics, Yandex. Metric. Executive Summary and recommendations
• Payment and submissions control
• Project on food delivery promotion "EBurger" - ATL, digital
• Marketing plan for company’s projects creation and its’ realization

Belarus

• Was specially invited to organize and realization the first loyalty program "Smart shopping with Nestlé" in the biggest Belarusian trade network (Eurotorg).Responsibilities:
• Prepare, organize and control the implementation of the loyalty program cooperation with the trading network and advertising agencies
• Conducting and monitoring the Nescafe Gold BTL campaign, together with an advertising agency
• Analytical reports creation on the confectionery category for 2012

Belarus

• Client Servicing: meetings, phone negotiating, business emailing, document workflow, project management within the agency, proposal making and its’ presentation to the client, payment and submissions control
• Project Management (ATL, creativity, BTL)Clients:
• НР – providing complex solutions for the company’s clients, intracorporate actions
• Nestle - BTL-campaigns, brand awareness campaigns
• Poland. Adam Mitskevich Institute - PR-activities on launching the… Show more
• Poland. Adam Mitskevich Institute - PR-activities on launching the International Cultural Program of the Polish Presidency of the European Union "I, CULTURE" in 2011 in Belarus

Belarus

• Annual promotion activity plan of activity development and implementation
• Technical and creative tasks for advertising agencies development, advertising agencies and subcontractors management
• Conducting activities aimed at promoting sales. Analysis on effectiveness of promotional activities
• Participation in the organization of the branch stimulating presentations/actions
• Design development of the printing products of the auto center
• Responsibilities on website… Show more

Master Of Law, Commercial Law, Lawyer

Marketing, Auto Business Marketer

Graphic Design, Pc Operator With Knowledge Of Computer Layout, Graphics And Design