Alisa Avdeenko Email & Phone Number

Minsk, By

Warsaw, Mazowieckie, Poland

Warsaw, Mazowieckie, Poland

• Developed and executed comprehensive Go-to-Market plans for new product releases and updates, ensuring a seamless product launch process• Provided training and developed educational materials within the Go-to-Market process• Monitored and analyzed competitor products and strategies, including conducting mystery shopping• Oversaw the creation and distribution of sales enablement materials, including presentations, case studies, and landing pages, ensuring the sales team was… Show more • Developed and executed comprehensive Go-to-Market plans for new product releases and updates, ensuring a seamless product launch process• Provided training and developed educational materials within the Go-to-Market process• Monitored and analyzed competitor products and strategies, including conducting mystery shopping• Oversaw the creation and distribution of sales enablement materials, including presentations, case studies, and landing pages, ensuring the sales team was well-equipped to convert leads. Also, developed content for monthly product newsletters for clients based on product releases • Led a cross-functional team of over 10 people, including Product, Sales & Customer Service, Legal, and Marketing, to ensure cohesive brand messaging across all channels• Collaborated closely with the product development team to align marketing strategies with product release timelines and features Show less

Minsk, Belarus

• Experience in global market analysis and expansion. Skilled in project management for entering new markets. Proficient in market research and strategy development for the LATAM region• Conducted international market and competitor research• Created brand identity for a new company (BrandWizard) in the international market, including positioning, naming, visual identity, guidelines, and website development• Developed comprehensive marketing plan and brand promotion strategy for the… Show more • Experience in global market analysis and expansion. Skilled in project management for entering new markets. Proficient in market research and strategy development for the LATAM region• Conducted international market and competitor research• Created brand identity for a new company (BrandWizard) in the international market, including positioning, naming, visual identity, guidelines, and website development• Developed comprehensive marketing plan and brand promotion strategy for the new company BrandWizard• Prepared materials for company departments, including content writing and design work for presentations and commercial proposalsIn addition:• Led rebranding efforts for RocketData company, including repositioning, changing slogan and visual design without involving branding agencies Show less

Stockholm County, Sweden

Performance Sk8 company is a skateboard product development company based in Barcelona, Stockholm and Sao Paulo.• Worked on creating company brands, including positioning, rebranding, naming, logo development, corporate identity, and brand book creation• Managed design projects with advertising agencies and freelancers, overseeing tasks such as investment presentation design, product packaging, product catalog design, designing boards, and merchandise creation• Oversaw the… Show more Performance Sk8 company is a skateboard product development company based in Barcelona, Stockholm and Sao Paulo.• Worked on creating company brands, including positioning, rebranding, naming, logo development, corporate identity, and brand book creation• Managed design projects with advertising agencies and freelancers, overseeing tasks such as investment presentation design, product packaging, product catalog design, designing boards, and merchandise creation• Oversaw the process of developing a new company website, involving writing, rewriting, editing, and updating website content, as well as conducting SEO and analysis• Contributed to a PR project in Stockholm for PUSH indoor skate park, where I developed a promotion strategy, communication plan, created the park's name and logo, developed the website using Wordpress, and managed social network channels• Frequently traveled on business trips and worked in three countries - Spain, Sweden, and Brazil, gaining diverse cultural and professional experiences across international markets.Company Brands:• Performance Sk8 - parent company• 4M Skateboarding - a skate brand in Brazil, promoting its own riders• PROSK8 - skateboards for children• TIP Technology - patented unique technology of the company• Bacana - shop in Barcelona, Spain• Armored Truck - patented skate track technology• PUSH (Performance Urban Skate House) - indoor skate park in the center of Stockholm, Sweden Show less

Minsk, Belarus

• External activity – cooperation with stakeholders, partners, clients and vendors• Financial activity and account receivable management, cost and schedule control, budget planning• HR – workforce capacity evaluation; recruitment• Business processes and operations establishment and improvement• Interaction between the agency departments (company groups) establishment, human resources management, increase in sales and income

Belarus

• Client Servicing: meetings, phone negotiating, business emailing, reports, documentation, project management within the agency, proposal making and its’ presentation to the client, payment and submissions control• Project Management (ATL, creativity, BTL)Major Clients:• Molochnyye Gorki (diary milk products production TM "DANKE", "Exponenta", "Molochnyye Gorki") - organization of advertising campaigns: brand positioning (quality research, brand audit), brand strategy… Show more • Client Servicing: meetings, phone negotiating, business emailing, reports, documentation, project management within the agency, proposal making and its’ presentation to the client, payment and submissions control• Project Management (ATL, creativity, BTL)Major Clients:• Molochnyye Gorki (diary milk products production TM "DANKE", "Exponenta", "Molochnyye Gorki") - organization of advertising campaigns: brand positioning (quality research, brand audit), brand strategy development (brand platform, rebranding), packaging development for all brands, ATL, BTL-campaigns• Beltelecom (national telecommunications operator) - creative, production of commercials• Unicef - creativity, video production• Caravan (the largest distributor of tea and coffee products) - brand promotion strategy, positioning, creative and design projects Show less

Belarus

Company Website promotion:• Cooperation with SEO vendors, key words hierarchy formation, website texts optimization, copywriting• Website Analysis in Google Analytics, Yandex. Metric. Executive Summary and recommendations• Payment and submissions control• Project on food delivery promotion "EBurger" - ATL, digital• Marketing plan for company’s projects creation and its’ realization• Website Administration - adding content• New website creation, content strategy and… Show more Company Website promotion:• Cooperation with SEO vendors, key words hierarchy formation, website texts optimization, copywriting• Website Analysis in Google Analytics, Yandex. Metric. Executive Summary and recommendations• Payment and submissions control• Project on food delivery promotion "EBurger" - ATL, digital• Marketing plan for company’s projects creation and its’ realization• Website Administration - adding content• New website creation, content strategy and copywriting, SEO optimizationDigital promotion:• Social Media Marketing: Google+, VK, Facebook.• Targeting in VK, ads in VK communities, Facebook ads. Show less

Belarus

Was specially invited to organize and realization the first loyalty program "Smart shopping with Nestlé" in the biggest Belarusian trade network (Eurotorg).Responsibilities:• Prepare, organize and control the implementation of the loyalty program cooperation with the trading network and advertising agencies• Conducting and monitoring the Nescafe Gold BTL campaign, together with an advertising agency• Analytical reports creation on the confectionery category for 2012

Belarus

• Client Servicing: meetings, phone negotiating, business emailing, document workflow, project management within the agency, proposal making and its’ presentation to the client, payment and submissions control• Project Management (ATL, creativity, BTL)Clients:• НР – providing complex solutions for the company’s clients, intracorporate actions• Nestle - BTL-campaigns, brand awareness campaigns• Poland. Adam Mitskevich Institute - PR-activities on launching the… Show more • Client Servicing: meetings, phone negotiating, business emailing, document workflow, project management within the agency, proposal making and its’ presentation to the client, payment and submissions control• Project Management (ATL, creativity, BTL)Clients:• НР – providing complex solutions for the company’s clients, intracorporate actions• Nestle - BTL-campaigns, brand awareness campaigns• Poland. Adam Mitskevich Institute - PR-activities on launching the International Cultural Program of the Polish Presidency of the European Union "I, CULTURE" in 2011 in Belarus• British Embassy in Belarus - design• Chevrolet - campaigns to promote the brand, holding a large-scale event• Ford - brand awareness ATL, BTL, creativity, digital• Volkswagen importer - event for VIP-clients Show less

Belarus

• Annual promotion activity plan of activity development and implementation• Technical and creative tasks for advertising agencies development, advertising agencies and subcontractors management• Conducting activities aimed at promoting sales. Analysis on effectiveness of promotional activities• Participation in the organization of the branch stimulating presentations/actions• Design development of the printing products of the auto center• Responsibilities on website… Show more • Annual promotion activity plan of activity development and implementation• Technical and creative tasks for advertising agencies development, advertising agencies and subcontractors management• Conducting activities aimed at promoting sales. Analysis on effectiveness of promotional activities• Participation in the organization of the branch stimulating presentations/actions• Design development of the printing products of the auto center• Responsibilities on website administration - write, rewrite, edit, and update website content and other digital information; work with web team to coordinate updates, enhancements and maintenance for the sitesKnowledge of the basic standards for working with the brand, monitoring compliance with the requirements of the brand-book advertising agencies, contractors, departments. Show less

Master Of Law, Commercial Law, Lawyer

Marketing, Auto Business Marketer

Graphic Design, Pc Operator With Knowledge Of Computer Layout, Graphics And Design