Alisa Espinoza Email & Phone Number

Oceanside, California, United States

Phoenix, Arizona, United States

San Francisco Bay Area

• Manage a team of five Sales Coordinators for DEWALT field sales team in Northern California- 36 total accounts
• Develop and advocate strategies to increase inventory order sizes with key decision makers across territory, resulting in lifts ranging from 15%-60%
• Leverage product and sales success to secure additional retail real estate and maintain prime positioning in a competitive environment
• Led team strategy to drive sales for biannual event activation series and successfully drove an average of 116% of goal
• Synthesize and interpret sales data to recap successes internally and externally on a quarterly basis
• Consistently exceeded sales goals and expectations despite frequent territory and team changes

Oklahoma City, Oklahoma Area

• Managed a Sales District of Home Depot stores– 10 focus accounts
• Collaborated with Home Depot District Managers, Store Managers, and Assistant Store Managers to analyze data, implement successful sales strategies, and leverage merchandising space
• Trained customers and Home Depot employees on SBD initiatives and product knowledge
• Identified operational inefficiencies and developed best practices to streamline processes
• Served as team resource for developing creative concepts and sales strategies

Tucson, Arizona Area

• Addresses questions and concerns from students and faculty regarding general information, policies and procedures
• Collaborates with the Faculty Program Coordinator to review grant applications, draft grant award letters, and administer funds to recipients
• Creates professional documents, PowerPoint presentations, and forms for the Faculty Program Coordinator to present to faculty and AVP’s

Aiea, Hawaii

• Organized and executed a retail event focused on promoting active wear sales during a product launch
• Led training courses on internal client management system for Macy’s retail associates aimed at improving customer retention scores- improved by 3%
• Established mutually beneficial partnerships with relevant local businesses to promote customer event attendance and helped drive +55% YoY sales