A mission-driven creative leader with success in designing and delivering effective, data-driven marketing strategies and a passion for developing empowered and collaborative teams. I offer strategic thinking and leadership skills to advance existing initiatives and to create new ones while building informative systems and dynamic teams.I am dedicated to thoughtful and transformational leadership with an unwavering drive and commitment to building and maintaining strong teams and partnerships.Throughout my career in higher education advancement, I have been a collaborative partner to all areas of development and university teams. I have honed my management, leadership, marketing, and strategic skills in a variety of settings, including schools, corporations, non-profits, and branding agencies. I have been fortunate to be part of two higher education fundraising campaigns (from start to finish) and many other campaigns in the for-profit arena. These experiences afforded me the opportunity to become knowledgeable in all areas of development and to be a comprehensive strategic partner. Within my five (plus) years at the University of Chicago Booth School of Business, I have improved existing initiatives and developed new policies and procedures to move teams into action.Specialties: creative storytelling, thoughtful communicator, integrated marketing, print and digital marketing, branding, strategic planning
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Marketing And Engagement StrategyCaccicoChicago, Il, Us
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Associate Vice President For Alumni Engagement And Annual GivingDepauw University Jul 2023 - PresentGreencastle, In, Us -
Senior Director: Annual Giving, Donor Relations, Communications, Engagement, EventsUniversity Of Illinois College Of Medicine Sep 2020 - Jul 2023Chicago, Il, UsAdvancement Engagement: Alumni Relations, Donor Relations, Stewardship, Events, Annual Giving, and Communications -
Director Of Advancement Marketing And CommunicationsUniversity Of Chicago Booth School Of Business Nov 2014 - Sep 2020Chicago, Illinois, UsOne of the delightful challenges of moving to Chicago Booth was the need to focus sharply on the identity of a school dedicated to educating the leaders of tomorrow. When I arrived, Booth had no dedicated Advancement creative team. I put together a team with all of the complementary skills needed to get the job done, and launched into a planning exercise with senior administrators to set clear, multi-year guidelines for the School’s campaign brand. Of paramount importance was ensuring both internal and external marketing campaigns were constructed around the same messaging. With that defined, we turned our attention to invigorating and then sustaining strong relations with Chicago Booth alumni, colleagues, partners, funders, and vendors. Notable achievements:• Managed the creation of print and digital collateral such as the campaign website, social media campaigns, major and principal gift proposals, leadership communications, videos, press releases, and contributions to Chicago Booth Magazine. • Collaborated with Donor Relations and Annual Fund personnel to determine strategies and tactics that would facilitate effective fundraising and stewardship efforts in partnership with our Prospect Research and Analytics teams.• Partnered with senior leadership and fundraising professionals to develop personalized materials to support all stages of the solicitation process. -
Director, Design And Communications StrategyDepaul University - Office Of Advancement 2008 - Nov 2014Chicago, Il, UsWorking at DePaul gave me the opportunity to try my hand at developing a full-cycle institutional identity. This was somewhat different from corporate branding, because the university encompassed many different disciplines and audiences, yet needed a single, cohesive identity that also aligned with its long-range goals. To create that, I piloted all strategic planning involving the University brand and related messaging to ensure focus, integration and consistency with overall institutional identity. This involved routine collaboration with creative teams and interns to ensure all design work and writing conveyed a strong identity while respecting strategic goals. Notable achievements:• Conceptualized and coordinated print and digital communication initiatives, including two alumni magazines, six college newsletters, annual philanthropy reports, Annual Giving campaigns, Alumni and Friends website, campaign website, social media outlets, videos, and event collateral. • Built relationships within the University to enable photo and file sharing, access to all areas of the two campuses for photo shoots, and timely and cost effective internal printing and mailing.• Directed communications initiatives related to DePaul’s annual capital campaign.• Implemented a project management platform to create alignment with our partners. -
Art DirectorKillian Advertising 2006 - 2008As someone who has been a lifelong practicing visual artist, I was fortunate to serve as an art director with firms that specialized in corporate branding. In each case, I collaborated with or managed a creative team of writers, designers, new media specialists, public relations staff, marketing consultants and photographers in full-cycle branding campaigns. We used both traditional print and digital media to create intriguingly unique visual identities.
Alisa Smith Skills
Alisa Smith Education Details
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Depaul UniversityNew Media Studies -
EmeritusDistinction
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School Of The Art Institute Of ChicagoBachelor Of Fine Arts (Bfa)
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Wright State UniversityVisual Arts Education K-12
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Central Maine Community CollegeTechnology Of Lithography
Frequently Asked Questions about Alisa Smith
What company does Alisa Smith work for?
Alisa Smith works for Caccico
What is Alisa Smith's role at the current company?
Alisa Smith's current role is Marketing and Engagement Strategy.
What schools did Alisa Smith attend?
Alisa Smith attended Depaul University, Emeritus, School Of The Art Institute Of Chicago, Wright State University, Central Maine Community College.
What skills is Alisa Smith known for?
Alisa Smith has skills like Strategic Communications, Social Media, Graphic Design, Newsletters, Project Management, Adobe Creative Suite, Marketing Communications, Editing, Strategic Planning, Advertising, Management, Social Media Marketing.
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