Alisa Williams Email & Phone Number

South Bend, In, Us

• Partnered with dozens of internal Microsoft stakeholders and external agencies to create editorial best practices, processes, and governance for the Global Customer Advocacy Program• Conducted a quality assurance audit of 4,000+ stories on Customers.Microsoft.com• Edited hundreds of new Microsoft customer stories to ensure error-free copy, correct branding, and adherence to Microsoft governance and style guides• Managed five-person editing team overseeing three dozen stories produced for the 2023 annual Microsoft Ignite conference, including stories referenced in the Microsoft CEO’s keynote address

• Managed the women’s health desk, overseeing a team of two dozen freelance writers• Published 10+ women’s health articles per week, including breaking news content• Pitched, commissioned, and edited Digital Health Award-winning stories, including standalone articles and several series on systemic racism in healthcare, the true cost of pregnancy, and more• Optimized content for SEO, resulting in dozens of articles ranking in the top 10 in Google search• Created a robust network of dozens of healthcare contacts, including leading physicians, scientists, and government officials at the FDA and CDC

• Managed a six-person editing team and 50+ freelance writers• Produced 850+ articles per year for SpectrumMagazine.org, including breaking news content• Oversaw a complete website upgrade and redesign that enhanced user experience, enabled SEO best practices, and created a more modern aesthetic• Improved social media content outreach, resulting in a 320% follower increase on Facebook and a 57% increase on Twitter• Reported live on location for news stories in various parts of the world, including Jordan, Iceland, Brazil, and extensively within North America

I served as the editor of Spectrum Magazine's online spirituality section. Spectrum is an independent publication of the Association of Adventist Forums, and is available both as a quarterly printed journal and through the website, which is regularly updated with news, columns, spiritual reflections, interviews and more. Since we launched, we've had several million page views and hundreds of thousands of visits from all corners of the globe.

In this role, I was responsible for copyediting FOCUS, the official alumni magazine for Andrews University with a mailing list of over 23,000. The goal of FOCUS is to nurture a positive relationship between the university and its alumni constituency who represent extraordinary diversity, myriad interests, and numerous occupations.

• Managed an annual budget of $150,000 that was used to create annual giving campaigns in a variety of mediums, including print, digital, in-person, and over-the-phone• Managed a staff of 25 student employees in the Annual Fund Department• Cultivated donor relationships between Andrews University and its 90,000 alumni with mass quarterly touchpoints and personalized daily interactions• Coordinated the University's first-ever online donor challenge, resulting in 500 donors in 24 hours• Maintained and updated the Office of Development's webpage and Facebook page with fresh and engaging daily content

• Created and executed social media campaigns, including the 24-hour Donor Challenge that resulted in 4,000+ donors and $850,000 in 24 hours• Managed a staff of 25 student employees in the Annual Giving Call Center• More than doubled donations raised by the Phonathon campaign from $150,000 to over $300,000• Oversaw and coordinated both the young alumnae board which met biannually and the student philanthropy committee which met monthly

• Improved efficiencies and accuracy of the consumer rebate program for Whirlpool Corporation, reducing the error rate to 0.002%, the lowest in the history of the company• Led the marketing content creation for the Boys & Girls Club of Benton Harbor’s Capital Campaign which resulted in $7 million for a new Clubhouse and Teen Center• Raised brand awareness for the Southwest Michigan Design Guild and increased membership from 5 to 500 in less than a year

Working for this local small business allowed me to experience the inner workings of a company with international reach. From direct consumer interaction to print and digital content creation, my variety of assignments included: • Writer, editor, and proofreader for catalogs, email newsletters, and the website.• Photo editor and merchandising layout supervisor.• Direct contact for all international customers.

My job duties ran the gamut and included grading papers, conducting statistical research, mentoring and advising students, and creating and teaching an engaging Introduction to Psychology course. My most notable accomplishments were: • Co-authoring an article published in the professional journal Teaching of Psychology. • Co-authoring and presenting research at eight professional psychology conferences.

Master Of Arts - Ma, History

Bachelor Of Science, Psychology, Summa Cum Laude

Activities and Societies: J.N. Andrews Honors Scholar, Psi Chi President, Pre-Law Society Secretary, Phi Kappa Phi