Reported to CMO to optimize growth, brand positioning and go-to-market strategy for the Anheuser-Busch portfolio of brands.

draftLine is a startup Creative Agency within Anheuser-Busch focused on delivering brand growth through data-driven creative across AB's portfolio of brands including Budweiser, Stella Artois, Bud Light, and Michelob Ultra. I built and scaled a team of 27 FTEs across Creative Strategy, Analytics, Influencer Management and Trendspotting. As the Sr. Director of Digital, I led digital marketing strategy, innovation and measurement across the AB portfolio by implementing a learning agenda and new measurement framework, scaling best practices in audience segmentation, personalization and agile A/B testing resulting in YoY increases: digital ROI (+10%), social conversation (+35%), lead gen data collection (+170%)

Drove growth and brand love for Stella Artois through omnichannel campaigns across channels including paid/organic social, programmatic, radio, out of home, linear and connected TV, influencer and partnerships. I was focused on optimizing media efficiency and effectiveness through always-on digital testing and personalization pilots.

Built brand love through culture-led music experiences, content, artist partnerships, and licensing across 20+ international markets. Owned strategy for and executed on-the-ground events for 100 - 5,000 attendees and negotiated multi-million contracts with large music properties, platform partners, and agencies.Check out BUDx, Corona Sunsets, or BUDxTomorrowland to see my work.

OMNICHANNEL MARKETING: Defined digital media strategy and drove integrated marketing initiatives to build QuickBooks brand awareness, sentiment, and user acquisition through brand building programs across owned web properties, paid and organic social media, advertising, SEM, email CRM/lifecycle marketing, in-product, retail, and PR channels. Programs included QuickBook's Super Bowl program "Small Business Big Game", national event QuickBooks Connect, internal social media training programs for employees.

Completed a 24 month Leadership Development Program comprised of four 6-month rotations and programs in the areas of digital marketing and social media strategy, product management, and innovation in design thinking:GROWTH & PERFORMANCE MARKETING - Developed go-to-market plan and drove lead gen and acquisition for new QuickBooks hosting service product across lifecycle marketing, SEM, paid digital, and direct mail.SOCIAL MEDIA - Launched Intuit's first global social campaign across eight countries SEM MARKETING - Drove keyword and targeting optimization based on CAC/LTV modeling for $1mm+ search and display campaignsPRODUCT MANAGEMENT - Led agile team of Developers, QA, and downstream contributors to develop, test, and release key features for Mobile Banking solutions of 400k+ usersLeveraged Design Thinking principles to innovate in campaigns and product features throughout rotations