Alisa Bartash Email & Phone Number

San Francisco, California, US

Atlanta, Georgia, US

• Lead the go-to-market strategy for Calendly’s industry solutions, including financial services, professional services, tech, and education
• Conduct extensive and ongoing market research to identify strategic customer segments and messaging opportunities
• Deliver analysis and key findings to entire company, share analysis and recommendations with leadership
• Create customer personas, case studies, education resources, and product training to enable customer-facing teams
• Craft messaging that highlights the benefits and capabilities that differentiate Calendly and optimize based on data
• Own competitive landscape, conduct research on competitors, identify unique value proposition and objection-handling

Sunnyvale, CA, US

• Promoted to Head of Marketing for exceeding quarterly goals, inspiring colleagues, and supporting company culture
• Owned 2600Hz brand, product marketing and messaging, and value proposition story across the customer lifecycle
• Led sales enablement strategy and aligned marketing efforts with sales and customer experience teams
• Created content including battlecards, one pagers, sales decks, and email messaging based on sales team needs
• Crafted differentiated messaging that highlighted product benefits and capabilities, and iterated based on data
• Met with customers to understand their needs, inform product roadmap, and optimize messaging based on feedback

Sunnyvale, CA, US

• Led the product marketing strategy, created demand for products, and implemented powerful marketing campaigns
• Devised and executed valuable marketing campaigns that generated leads and effectively acquired new customers
• Crafted target personas and implemented a compelling buyer’s journey to engage and educate target customers
• Created content including one pagers, sales playbooks, target personas, competitive battle cards, and email messaging
• Managed product launch process and worked with product team to create unique selling points and differentiators
• Monitored and assessed all campaigns, measured ROI, and optimized each initiative to continuously increase results

Denver, CO, US

• Led ReadyTalk's marketing strategy and content creation for two lines of business
• Spearheaded bi-weekly sales enablement meetings to support alignment between product, marketing, and sales teams
• Created content based on sales needs, ensured brand identity was adhered to and that content was error-free
• Conducted industry research and competitive analysis then shared key information with sales and product teams
• Managed lead generation strategy and continuously optimized programs for maximum ROI
• Strategized new customer onboarding campaigns and created materials to increase end-user adoption of products

Boulder, CO, US

• Ideated creative marketing campaigns and designed proposals for Inkwell's top clients
• Established internal processes for lead management, proposal tracking, and project management workflows

Washington, D.C., US

• Promoted to Director, Sponsor Marketing for surpassing goals and directly contributing to revenue generation
• Led Government Executive Media Group’s cross platform data-driven marketing and demand generation strategy
• Served as the expert for all products and services, educated the sales team, and created sales tools and collateral
• Streamlined proposal creation process that increased proposal production by 20% and sales close rate to 60%
• Spearheaded product launch process, developed and executed go-to-market plans for new products and campaigns
• Possessed a deep understanding of buyer personas and created relevant content for each stage of the buying cycle

Washington, D.C., US

• Established review process for top revenue opportunities and conducted reviews with sales team to identify trends
• Collaborated with internal research team to generate product and buyer insights to accelerate account growth
• Implemented and managed programmatic email and inbound automation campaigns to score leads and drive sales
• Initiated internal analysis by applying statistical frameworks to existing and new marketing initiatives to maximize ROI

Chevy Chase, Maryland, US

• Established inbound lead generation programs, launched marketing blog, and managed social media strategy
• Developed proposals and marketing collateral for sales team while serving as a resource for on-air and digital sales
• Oversaw client accounts and proactively optimized campaigns by analyzing campaign performance metrics

New York, NY, US

• Crafted and executed grassroots marketing campaigns for multi-million dollar national advertisers
• Consulted clients on increasing effectiveness of existing advertising campaigns resulting in market share growth

Valley Forge, PA, US

• Served as daily contact for retirement plan participants, communicated policies and procedures in English and Spanish
• Successfully coordinated team activities and served as liaison between teams and departments
• Quickly identified and resolved issues, managed conflicts and followed-up with clients

Pittsburgh, PA, US

• Managed daily operations and marketed available services to students
• Coached students in improving public speaking skills
• Trained students in speech-writing techniques

Radnor, PA, US

• Supported Director of Corporate Communications on national and global projects
• Launched and maintained campaign to update company intranet site
• Assisted in organization and implementation of financial calls with SEC and town halls with employees