• Lead the go-to-market strategy for Calendly’s industry solutions, including financial services, professional services, tech, and education• Conduct extensive and ongoing market research to identify strategic customer segments and messaging opportunities• Deliver analysis and key findings to entire company, share analysis and recommendations with leadership• Create customer personas, case studies, education resources, and product training to enable customer-facing teams• Craft messaging that highlights the benefits and capabilities that differentiate Calendly and optimize based on data • Own competitive landscape, conduct research on competitors, identify unique value proposition and objection-handling• Partner with Revenue Enablement to conduct trainings and create talk tracks for sales and customer success • Map end-to-end customer journey and collaborate with cross-functional teams to improve the experience• Build relationships with customers to develop deep customer empathy and an understanding of their needs• Collaborate with product managers to develop and launch new features that align with market and customer needs • Lead, project manage, and execute cross-functional product launches and omni-channel marketing strategies• Analyze sales and deal performance to inform data-driven decisions to improve messaging, strategy, and enablement

• Promoted to Head of Marketing for exceeding quarterly goals, inspiring colleagues, and supporting company culture • Owned 2600Hz brand, product marketing and messaging, and value proposition story across the customer lifecycle• Led sales enablement strategy and aligned marketing efforts with sales and customer experience teams• Created content including battlecards, one pagers, sales decks, and email messaging based on sales team needs • Crafted differentiated messaging that highlighted product benefits and capabilities, and iterated based on data• Met with customers to understand their needs, inform product roadmap, and optimize messaging based on feedback• Served as an expert on 2600Hz’s target markets, including buyer personas, key uses cases, and customer needs• Analyzed competitor information, industry trends, and market conditions for use in marketing and sales efforts• Fostered a communications channel between teams and served as liaison between sales and product teams

• Led the product marketing strategy, created demand for products, and implemented powerful marketing campaigns• Devised and executed valuable marketing campaigns that generated leads and effectively acquired new customers• Crafted target personas and implemented a compelling buyer’s journey to engage and educate target customers• Created content including one pagers, sales playbooks, target personas, competitive battle cards, and email messaging• Managed product launch process and worked with product team to create unique selling points and differentiators• Monitored and assessed all campaigns, measured ROI, and optimized each initiative to continuously increase results

• Led ReadyTalk's marketing strategy and content creation for two lines of business• Spearheaded bi-weekly sales enablement meetings to support alignment between product, marketing, and sales teams• Created content based on sales needs, ensured brand identity was adhered to and that content was error-free• Conducted industry research and competitive analysis then shared key information with sales and product teams• Managed lead generation strategy and continuously optimized programs for maximum ROI• Strategized new customer onboarding campaigns and created materials to increase end-user adoption of products• Wrote and executed customer email campaigns to increase usage of products and retain customer base

• Ideated creative marketing campaigns and designed proposals for Inkwell's top clients • Established internal processes for lead management, proposal tracking, and project management workflows

• Promoted to Director, Sponsor Marketing for surpassing goals and directly contributing to revenue generation• Led Government Executive Media Group’s cross platform data-driven marketing and demand generation strategy • Served as the expert for all products and services, educated the sales team, and created sales tools and collateral • Streamlined proposal creation process that increased proposal production by 20% and sales close rate to 60%• Spearheaded product launch process, developed and executed go-to-market plans for new products and campaigns • Possessed a deep understanding of buyer personas and created relevant content for each stage of the buying cycle • Collaborated with product teams to refine product positioning, messaging, and competitive differentiators

• Established review process for top revenue opportunities and conducted reviews with sales team to identify trends • Collaborated with internal research team to generate product and buyer insights to accelerate account growth• Implemented and managed programmatic email and inbound automation campaigns to score leads and drive sales• Initiated internal analysis by applying statistical frameworks to existing and new marketing initiatives to maximize ROI

• Established inbound lead generation programs, launched marketing blog, and managed social media strategy • Developed proposals and marketing collateral for sales team while serving as a resource for on-air and digital sales• Oversaw client accounts and proactively optimized campaigns by analyzing campaign performance metrics

• Crafted and executed grassroots marketing campaigns for multi-million dollar national advertisers • Consulted clients on increasing effectiveness of existing advertising campaigns resulting in market share growth

• Served as daily contact for retirement plan participants, communicated policies and procedures in English and Spanish• Successfully coordinated team activities and served as liaison between teams and departments• Quickly identified and resolved issues, managed conflicts and followed-up with clients

• Managed daily operations and marketed available services to students• Coached students in improving public speaking skills• Trained students in speech-writing techniques

• Supported Director of Corporate Communications on national and global projects• Launched and maintained campaign to update company intranet site• Assisted in organization and implementation of financial calls with SEC and town halls with employees