At LILEDU, where we revolutionize kids' play with our eco-friendly 'Play & Swap' toy subscription, I was a driving force behind expanding our brand locally and globally.UK Market Entry: Collaborated closely with the CEO and team to strategically launch our global brand version in the UK. Developed and implemented targeted performance marketing strategies for a successful market entry.Fundraising and Financial Growth: Played a pivotal role in securing €500K in funding for our UK expansion, crucial for market testing and the subsequent launch.E-Commerce Performance Marketing: Led the creation and execution of performance marketing campaigns, including digital ad campaigns and email marketing, for our e-commerce platform. Focused on optimizing conversion rates (CVR) and maximizing ROI through data-driven strategies.Campaign Optimization and Analytics: Drove the analysis of campaign performance, leading the refinement of strategies to boost effectiveness, engagement, and conversions.Website Conversion Rate Optimization (CRO): Enhanced our e-commerce website’s conversion rate through rigorous testing, detailed analysis, and strategic optimization techniques, ensuring a seamless and effective user experience.

As the CMO of Invoice123, my role focuses on driving user acquisition, onboarding, and user retention while expanding our brand presence in the Lithuanian market and exploring new markets. Utilizing data-driven strategies, I optimize the user acquisition funnel to achieve revenue growth and expand our market share. Through market research and testing, I identify growth opportunities and implement effective marketing campaigns.

During an exciting transition in my life, I ventured into freelance marketing consultancy while embracing a new chapter in Budapest, Hungary. Working with clients like JobRely, a recruitment tech platform, Joiner, a social app for events, and invoicing automation tool Sąskaita123 I developed and executed go-to-market strategies to find product/market fit or fuel growth and meet their business goals.

As CMO at a pioneering edtech startup, I steered the launch of a new online Data Science School. Not only did we secure enrolment from five batches of European learners, each investing in a $6000 course, but we also made history as the first Lithuanian startup to join Y Combinator. I strategized brand positioning and customer acquisition, amplifying our reach through effective digital and content marketing campaigns. By optimizing the user acquisition funnel, I significantly boosted lead generation and conversions, playing a key role in our successful market entry.

Before the pandemic reshaped our global landscape, I was instrumental in a strategic rebrand and pivot for our company, transforming us from an influencer marketing management platform into a robust video ads marketplace tailored for e-commerce. In this role, I executed comprehensive market research and analysis to inform our new direction, while leading performance marketing initiatives to establish our presence in the market. Furthermore, I optimized our website to improve user experience and conversion rates, and provided essential support to the sales team, boosting our overall business performance."

My role as CMO began with the launch of Humansapp's MVP, which quickly drew in thousands of users within the first few days, and expanded to tens of thousands over time. My responsibilities spanned customer acquisition testing through various channels such as influencer marketing, PR, and digital advertising. Additionally, I handled crisis management, led social media communication efforts, and helped shape the brand language to align with our target audience.

Crafted and promoted an American software development company, Devbridge Group's employer branding. The marketing strategy resulted in the company's media hits increasing by 543% in 2017 and 154% the following year. The key KPI of self-applying applicants started to grow quarterly and doubled each year. Devbridge's growth landed us on the Inc.5000 fastest-growing companies list every year. And we even got a presidential visit by our former president Dalia Grybauskaite for our accomplishments with EdTech initiatives in the market.

Sourcery for Kids is one of two other Devbridge Group’s educational initiatives running in Lithuania and I'm proud to be one a part of it as a teacher. The initiative seeks to inspire and educate creative technologists, giving them the opportunity to learn and apply technological product development skills. For the entire academic year, the children are studying key aspects of programming, from logical concepts and functions, through to variables, sequences, coordinates, and movement. And just as importantly, they are learning how to apply them in practical projects.

Professional PR consultant on strategic and tactic communication. Developing the client’s image through communication channels using both traditional tools for publicity as well as BTL solutions to reach the target audience. Accomplishments ● “WELLMAN Rally team” communication campaign - “first Lithuanian co-driver racing with an iPad onboard”. Attaining significant increase in publicity of the team and a wide range of top media (TV news, press, radio) and social media coverage. ● An introduction to the public of the brand new Subaru WRX STI . In line with the new Subaru marketing slogan of the year, a major urban event was held, resulting in wide media coverage and high guest attendance.

Planned and executed the social happening #Užkalbink! and worked on other companies' promo campaigns, e.g., "U-New!-versity!“, „Atkurtai Lietuvai 100“ and "Rebranding Rome – Museum of Ahhh."

Investigative journalism for one of the top rating TV programs in Lithuanian National Television (LRT), shows included - “Specialus tyrimas” and “Vieša paslaptis”. Weekly “nose to tail” TV reportage preparation: topic selection, interviews, data analysis, storytelling, TV script, voice-­over. Accomplishments ● Maintaining the top rating TV content for Lithuanian National Television programs: “hot” topic selection for the shows and profound TV content production. Endorsement:Alisa shines with her perfect combination of brisk working pace and investigative journalism quality maintenance. Professional devotion of hers led to three years of smooth cooperation in creating dynamic, profound and well produced TV content. Vytautas Masalskis,TV producer at UAB "TV VISION" and CEO at VšĮ “Socialinis aspektas”vytautas.masalskis@gmail.com +370 687 99755

Daily reportages for the Lithuanian National Television road safety program - “Keliai mašinos žmonės”. Weekly “nose to tail” TV reportage preparation: topic selection, interviews, data analysis, storytelling, TV script, voice-­over. Accomplishments ● Maintaining the top rating TV content for Lithuanian National Television programs: “hot” topic selection for the shows and profound TV content production. Endorsement:Alisa shines with her perfect combination of brisk working pace and investigative journalism quality maintenance. Professional devotion of hers led to three years of smooth cooperation in creating dynamic, profound and well produced TV content. Vytautas Masalskis,TV producer at UAB "TV VISION" and CEO at VšĮ “Socialinis aspektas”vytautas.masalskis@gmail.com +370 687 99755

Print journalism for one of the top Lithuanian weekly newspapers that specialises in economic-business profiles, Ekonomika.lt. Preparing insights on economic matters and analyzing market trends.Accomplishments ● Series of analytical content articles for a prestigious economic newspaper, presenting top market tendencies and insights.

Communication consultant for the local and international clients at one of the most experienced PR companies in Lithuania. Daily brand promotion: communication strategies and tactics implementation, co-operation with ad companies and media channels, event planning. Accomplishments ● Proactive PR solutions for the client “Procter & Gamble” campaign “Thank you mom” resulted in a joint project with the second top online media channel “15min.lt”. ● Active and creative communication campaign for the professional Lithuanian company that produces performance liquid for vehicles, “Lesta”, attaining client’s publicity in the target audience. ● Managing corporate communication for the leading Lithuanian company of road, bridge and railway engineering “Kelprojektas” and consulting on its rebranding. Endorsement:I’ve worked with Alisa on several projects and can genuinely recommend her as a professional communication consultant. I’d emphasize creativity and project management as her strongest suits. Alisa formed a good impression as a colleague, she get’s the entrusted job done and stands out with her sociability and professional curiosity.Maksimas Reznikovas, Account Director, VRP | Hill & Knowltonmaksimas@vrp.lt+370 652 85425

Representative of the very first professional Lithuanian ice hockey club “HC Baltica”. Managerial responsibilities to promote team’s season meetings as well as promote the image of the club in the public. Head of ad campaigns, club’s social media and the spokesman to the sports media during the regular season. Accomplishments ● Exceptional pace of reporting team’s results, home/away standings and upcoming matches to the Lithuanian sports media (online, TV, radio) and the Junior Hockey League (MHL). ● Daily social media communication for the constantly growing club’s Facebook community. Creative and proactive communication solutions to form the strong, active and creative commune, that supports the club both online and offline.

The head of communications for one of the most influential Lithuanian sports marketing and development organizations, “Pitlane”. Promotional solutions for the biggest bicycle event-marathon in Lithuania, “Velomaratonas’11”, and the rally racing team “Subaru General Financing”. Accomplishments ● Public lessons with the processional cyclist Vitalis Vareikis, encouraging “Velomaratonas’11” participants to prepare for the marathon responsibly and the wide range of communication campaigns which were managed through social media, direct communication with the participants and partners, as well as massive media coverage. ● Short video series for the media, revealing “behind the scenes” preparation for the rally racing. Creative videos, along with storytelling articles for the second biggest news portal in Lithuania - 15min.lt, promoting the “Subaru General Financing” racing team.

Account manager for the professional medium-scale PR agency “Pro Group”. Local business client’s management, communicating corporate values through various promo projects and advertisement campaigns. Acomplishments ● Implementing a nationwide long term campaign to promote active lifestyle for the youth - „Ateities čempionai”. Supported by “Vesiga”, the producer of sauces under the “Daumantų” brand, and three famous Lithuanian female athletes. ● Creative solutions for the IDS „Borjomi“ Europe to strengthen the brand’s image and communicating its values in the local market. For instance, a massive outdoor picnic, supported by „Borjomi“ to encourage healthier eating habits and the value of sharing joy. ● Raising publicity for the professional cyclist and world record holder, Simona Krupeckaitė. Holding press conferences and reporting her sports achievements, while working closely with the Lithuanian sports media.

Intern at one of the major commercial TV channels in Lithuania. Production of daily foreign news topics for the main and evening broadcasts of the news. Accomplishments ● Proud to be the only intern from the team given responsibility to prepare reportages to air on the news.