Alisa Crowley Email & Phone Number

Timonium, Maryland

• Created and implemented integrated marketing plans and strategies for clients including Tapologie and Pet+E.R.
• Successfully managed organizational rebrands and developed new brands for Magma Build Studios and Natural Facing.
• Wrote creative briefs and strategic insight reports for clients.
• Created email campaigns through MailChimp and blogged regularly for clients and Adashmore Creative.
• Worked closely with design team on implementing strategies and wrote copy for marketing materials.
• Oversaw all parts of the website build process and assisted with Moz and Wordpress when necessary.

Columbia, MD

• Proposed, defined and facilitated project development and execution within the agency on behalf of the client, ensuring success through performance excellence, quality control, strategy and time/budget management.
• Wrote, issued and reviewed all relevant documents including creative briefs, meeting agendas, kickoffs, internals, status reports, competitive analysis and trends research, estimates, budgets and timelines.
• Effectively managed various projects and communications, which spanned videos, photo shoots, tradeshow booths, direct mail pieces, print ads, emails and digital campaigns.
• Wrote and presented sales plans and proposed new marketing initiatives to clients.
• Managed the creation of two websites by liaising with creative department, interactive team and client from project commencement through successful execution.
• Was able to understand and defend all materials and documents issued to client at all stages of production from estimate to concept to final layout.

Columbia, MD

• Directly managed CPA/CPL campaigns for Social Ingot’s in-game platform while meeting and exceeding set KPI’s.
• Presented users with opportunities to engage with a brand in a way that enhanced the user’s gaming experience while delivering measurable brand lift.
• Handled existing network relationships while researching and bringing on new networks and business opportunities.
• Represented the company and pitched to potential new business at Affiliate Summit events as well as SXSW.
• Suggested and implemented a new social media plan to the Chief Executive Officer, which allowed me to create and manage an Instagram account as well as “The Ingot Sessions,” an interview series showcasing current.
• Served as internal PR liaison.

• Responded to Requests for Proposals (RFP's) and was able to consistently meet tight deadlines.
• Exemplified superior time management skills, attention to detail, as well as the ability to be a self starter in an entrepreneurial environment.
• Reported directly to the Chief Marketing Officer and Chief Executive Officer and was able to manage company-wide projects in a time sensitive manner.
• Effectively interacted with prospective clients in order to facilitate new relationships and bring in business.
• Created communication materials that successfully promoted the organization to current clients and attracted new opportunities.
• Implemented a new marketing plan utilizing multiple social media outlets and presented it to the Chief Executive Officer.

• Completed provider network projects, conducted research and produced briefs for the Chief Operations Officer.
• Promoted to Business Development Specialist after nine months.

• Researched, planned and implemented online communications around women's anti-poverty issues.
• Assisted in implementation of re-branding plan.
• Researched, edited and wrote articles and press releases as well as other PR and communication content.
• Assisted with design and production of promotional videos.
• Cataloged media mentions and organized publications and media materials.

• Worked closely with the Director of the orientation office to schedule orientation dates for prospective and admitted students.

• Liaised with professors and deans at the university to ensure a smooth transition for over 10,000 incoming students.
• Planned and facilitated 2-day orientation programs for over 400 students at a time.
• Managed welcome teams coordinated around retention strategies.

Bachelor Of Arts, Communication/Public Relations And English

Coursework Includes: News Writing and Editing for PR, Research Methods in Communication, Public Relations Theory, Oral Communication and.

Education record

Education record