Alisa Crowley Email & Phone Number

Timonium, Maryland

•Created and implemented integrated marketing plans and strategies for clients including Tapologie and Pet+E.R.•Successfully managed organizational rebrands and developed new brands for Magma Build Studios and Natural Facing.•Wrote creative briefs and strategic insight reports for clients.•Created email campaigns through MailChimp and blogged regularly for clients and Adashmore Creative.•Worked closely with design team on implementing strategies and wrote copy for marketing materials.•Oversaw all parts of the website build process and assisted with Moz and Wordpress when necessary.•Attended client tradeshows when applicable to conduct competitive research and gain industry insights.•Ensured that all client deliverables stayed on time, on budget and on strategy.•Stayed informed on clients’ business, products, environment, brand, sales and competition and monitored publications to disseminate relevant information.•Conceptualized and developed a sales process and selling tool for Tapologie glass faucets.•Ensured that messaging and strategy stayed consistent for clients across all channels.•Grew existing accounts and worked to attract new prospects to the pipeline.•Attended prospect pitches and presented relevant research and insights.•Wrote proposals for prospective clients using PandaDoc software and kept track of all opportunities through the Insightly CRM.•Facilitated and implemented business-minded strategies in order to drive ROI for clients.•Served on the Adashmore Creative strategic leadership team and helped create processes for the organization.•Interviewed and screened all potential new Adashmore Creative employees.

Columbia, Md

•Proposed, defined and facilitated project development and execution within the agency on behalf of the client, ensuring success through performance excellence, quality control, strategy and time/budget management.•Wrote, issued and reviewed all relevant documents including creative briefs, meeting agendas, kickoffs, internals, status reports, competitive analysis and trends research, estimates, budgets and timelines.•Effectively managed various projects and communications, which spanned videos, photo shoots, tradeshow booths, direct mail pieces, print ads, emails and digital campaigns.•Wrote and presented sales plans and proposed new marketing initiatives to clients.•Managed the creation of two websites by liaising with creative department, interactive team and client from project commencement through successful execution.•Was able to understand and defend all materials and documents issued to client at all stages of production from estimate to concept to final layout.•Responsible for communicating client feedback and approval.•Completed monthly budget forecasts and budget reconciliations for Shamrock Foodservice and Vulcan.•Wrote text ads for relevant trade publications and coordinated creative for monthly media insertions.

Columbia, Md

•Directly managed CPA/CPL campaigns for Social Ingot’s in-game platform while meeting and exceeding set KPI’s.•Presented users with opportunities to engage with a brand in a way that enhanced the user’s gaming experience while delivering measurable brand lift.•Handled existing network relationships while researching and bringing on new networks and business opportunities.•Represented the company and pitched to potential new business at Affiliate Summit events as well as SXSW.•Suggested and implemented a new social media plan to the Chief Executive Officer, which allowed me to create and manage an Instagram account as well as “The Ingot Sessions,” an interview series showcasing current employees.•Served as internal PR liaison.•Effectively implemented and led “SGT University,” a lecture series which allows current employees to give talks on subjects ranging from “Excel 101” to “Vagrant for Developers.”•Planned, researched and executed “Pints for Paws,” a fundraiser to benefit the Baltimore Humane Society. This event raised more money than the BHS had ever received from a single fundraising event.•Assisted in developing concrete strategies for agency RFP’s based on the client’s needs and worked with the Ad Ops Lead and the sales team to create effective proposals.

•Responded to Requests for Proposals (RFP's) and was able to consistently meet tight deadlines.•Exemplified superior time management skills, attention to detail, as well as the ability to be a self starter in an entrepreneurial environment.•Reported directly to the Chief Marketing Officer and Chief Executive Officer and was able to manage company-wide projects in a time sensitive manner.•Effectively interacted with prospective clients in order to facilitate new relationships and bring in business.•Created communication materials that successfully promoted the organization to current clients and attracted new opportunities. •Implemented a new marketing plan utilizing multiple social media outlets and presented it to the Chief Executive Officer.

•Completed provider network projects, conducted research and produced briefs for the Chief Operations Officer.•Promoted to Business Development Specialist after nine months.

•Researched, planned and implemented online communications around women's anti-poverty issues.•Assisted in implementation of re-branding plan.•Researched, edited and wrote articles and press releases as well as other PR and communication content.•Assisted with design and production of promotional videos.•Cataloged media mentions and organized publications and media materials.

•Worked closely with the Director of the orientation office to schedule orientation dates for prospective and admitted students.

•Liaised with professors and deans at the university to ensure a smooth transition for over 10,000 incoming students.•Planned and facilitated 2-day orientation programs for over 400 students at a time.•Managed welcome teams coordinated around retention strategies.

Bachelor Of Arts, Communication/Public Relations And English

Coursework Includes: News Writing and Editing for PR, Research Methods in Communication, Public Relations Theory, Oral Communication.

Education record

Education record