Alisa D. Email & Phone Number

Las Vegas, Nevada, US

Las Vegas, Nevada, US

London, GB

New York, New York, US

Managed Capital One’s sport and entertainment activations across Sponsorships, Access, and Banking by overseeing cross-functional teams driving strategy, creative ideation / development / implementation, event production, and post-event recapping. Supported the development of various client capability decks to help grow the 160over90 business.

Atlanta, Georgia, US

• Managed global Marriott activations including property events, multi-city campaigns, and partnerships across sports, hospitality, culinary, technology, entertainment, and fashion. Led programs for several other.
• Spearheaded CravingsFest by Chrissy Teigen event during New York City Wine & Food Festival, which received Silver for the 2019 PRO Awards “Best Entertainment or Sponsorship Tie-In”
• Produced the highest rated 2019 Residence Inn General Manager Conference workshop in over 20 years with satisfaction survey results at 90%

New York, NY, US

• Managed the planning and strategy of FanDuel’s 15 NFL team and NBA / WNBA league partnerships and oversaw the execution of 31 NBA / NFL team and NBA / WNBA league activations to support campaign initiatives.Delivered.
• Headed the cross-functional team responsible for producing and reporting FanDuel’s 2017 NBA Fantasy Playoffs & Finals initiative in partnership with Bud Light for the second year, which outperformed 2016 KPIs by 2%.

New York, NY, US

• Managed FanDuel’s 16 NBA team and league partnership portfolio, and led the execution of the co-branded marketing and activation strategy. Supported the company and partner shared goals by spearheading the marketing.
• Led the management of NBA league and team budget and attained a reduction in activation spend of 20%+ in 2016 by optimizing activation planning

Miami, Florida, US

• Ensured all clients felt part of the Miami HEAT family by acting as a customer liaison for Premium Account holders and building strong relationships through game / event day touch points and office lunch meetings..
• Managed and drove the renewal of multi-year agreements and contracts for a client base of 40 accounts with annual revenue of $4.5MM
• Improved part-time training by creating a new pre and mid-season program that kept staff informed and engaged on changes to existing processes and procedures, resulting in positive feedback from tenured staff.

Miami Gardens, FL, US

Managed over 2,400 accounts throughout the season and was responsible for renewing and relocating accounts utilizing Archtics and CRM systems. Oversaw 15 game day staff schedule and responsibilities.

Miami Gardens, FL, US

• Prospected potential season ticket clients through daily phone calls utilizing CRM system throughout the sales process.Delivered results:
• Assisted in the renewal process of current season ticket holders and performed within the top 15%, which led to internal promotion

Bachelor Of Business Administration, Marketing, Sports Administration

Study Abroad Program, Foundations Of Int'L Business, Social Policy In Europe, Global Branding, Int'L Supply Chain Mgt I