Alisa D'Souza Email & Phone Number

United Arab Emirates

Portfolio of clients from various sectors across Consumer Electronics, Furniture, Fashion, E-commerce, Government, Trade, Sustainability, F&B, Education, include: Herman Miller, Fortes Holding, Meridian, Eros Group, Admiral Consumer Appliances, Sumo Sushi & Bento, Collinson Group, Arab Fashion Council, YouGotAGift.com, Kitmek, Digital Turbine, Mobile Marketing Association, KOBEYa, BarBaar, Japanese External Trade Organisation (JETRO), Human Appeal International UAE, BiosMe, Middle East Fuji LLC, Prepaynation, Telephony, Society of Sustainability & Green Materials.Portfolio of Healthcare clients includes Bareen International Hospital Abu Dhabi, Medeor 24x7 Hospital Dubai & Al Ain, Burjeel Hospital Dubai & Abu Dhabi, VPS Healthcare, NMC Royal Medical Centre L.L.C, Adam Vital Hospital and Cosmesurge.Job Description: • Content Creation - Features, Press releases, Speeches, Biographies, Fact Sheets etc.• Strategy & planning• Spokesperson Interviews and management profiling• Organize Press conferences, Media Events, Fam Trips, Product reviews• Press release Media outreach & securing coverage• Media Monitoring Reports (UAE, GCC, Middle East)• Social Media & Digital & Influencer Marketing• Presentations for Business development and drawing up Cost proposals & Contracts• Overall accounting/administration

Dubai Media City

Client Portfolio includes: LINET Group, Indigo Properties, Eros Group, Samsung, Hitachi, TCL, Sonos, BenQ, Lals Group, Arabian Center, Lamcy Plaza, TransCash, Collinson, TechAccess, HTC, VPS Healthcare Group, Medeor 24x7 Hospital, Burjeel Hospital Abu Dhabi, Burjeel Hospital for Advanced Surgery Dubai, Lifecare Hospital Baniyas, Bloom Aesthetics and Laser Clinic, The Coffee Club, Emirates Foundation, Metra Group, NetApp, SIT Distribution, Bloomberg Business, Baguette Express, V-kool, So Pritti, Veedol, Wall Street Exchange and Al Rawabi.Job Description• Reporting directly to the CEO of the Agency• Facilitated the PR Department Start up, Recruitment and Head the overall operations • Responsible for driving the PR Business Development, client & supplier relationships & the overall management of the PR Department• Managing an 8-member team comprising of – Associate Account Director, Sr. PR Manager, Account Manager, Senior Account Executive, Content writers and Interns.• Mentor & train the team to ensure effective day-to-day operations • Effective media relationships in the UAE & GCC• Strategy & Planning• Brainstorming with the team to create PR & Social media campaigns & driving innovative strategies across all clients• Conducting PR presentations for existing clients on new campaign ideas• Credential & PR presentations for new client pitches• Drawing up PR Contracts & cost proposals for RFP’s • Building relationships with corporates, private & government sector - networking and seeking new business opportunities for the growth of the PR department & sustain profitability.• Content Creation - press releases, features, speeches, quotes, biographies, profiles• Press Release Media outreach, pitching interviews & exclusive story angles • Media Events - Overlook and assist in the organization of Press conferences, Media gatherings, FAM trips, Round tables and Road shows.• Digital influencer reviews

Dubai Media City

Client portfolio includes includes Lufthansa German Airlines, Lufthansa Cargo, Lufthansa Technik, Cathay Pacific Airways, National Geographic Channel, Wolff Olins, Al Aqili furnishings, NeoCasa, Swiss-Belhotel, Crocs, FitFlop, Viva Meyr, Wolff Ollins, REDTAG, Technogym, Medcare Hospital, Emirates Hospital, Cosmesurge Plastic Surgery, The German National Tourist Board, Hamburg Tourism Board, Berlin Airports, Swarovski, Doha Asian Games 2006, designer’s hub ( Al Shamsi Group ), Radio 1 & 2, Himat Jewellers, Clinique, Canon, Dubai Consortium, Durex, Dubai Scholars School, Babyliss, BIC, Vichy Celestins & Thonon mineral water, Breast Cancer Association and Al Noor Training Centre for Special Needs. Job Description• Responsible for all Client Management.• Strength in pitching and deriving maximum media coverage in print (daily newspapers, magazines), TV, Radio and online in the Region.• Excellent relations with the Arabic and English media in the UAE and GCC• Pitching Interviews, Feature stories and competition in the UAE & GCC media• Negotiated barter deals between client and media• Preparing Press Kits• Organizing Press conferences, Press Gatherings, FAM trips, partnership events in the UAE & GCC• Good writing skills for English press releases• Possess Crisis Communication skills - Received certified training by Kenyon in Germany with Lufthansa• Excellent follow up skills, out of the box thinking and innovative PR ideas.• Demonstrated copywriting skills for PR campaigns and Radio spots.• Organize CSR projects for clients in support of Handicapped Children, Breast Cancer and AIDS.• Created Power Point presentations showcasing PR case studies for Business Development

Dubai, United Arab Emirates

• Client portfolio includes Estee Lauder Group of Companies, Lufthansa German Airlines, University of Wollongong, Intercoil International L.L.C, Invest Bank, California Garden, Belhoul Apollo Hospital, Welcare Hospital, Singapore Airlines, Eurostar International L.L.C, Allukas Jewellry, Americana, Scholl and PatchiJob Description• Responsible for Client Management.• Developing good relations with the media to attain coverage & positive publicity in English and Arabic media. (Daily newspapers, magazines, TV, Radio and online).• Presentations skills, writing press releases, excellent follow ups with the media, updating media lists regularly.• Organizing press trips within the Middle East on behalf of clients to attain media exposure in the region• Prepared press kits, organized events, press conferences and media gatherings.• Organizing one on one exclusive interviews, feature stories and competitions in the media.

2 Year Diploma, Software Technology & Systems Management

Personal Secretarial Course, English

Gcse 'O' Level, Dubai - Uae

Bachelor Of Commerce - Bcom, Business/Commerce, General, First Class

Diploma, Crisis Management, Frankfurt - Germany