Alisa Gammon

Alisa Gammon Email and Phone Number

Growth Marketing Consultant @ Chiefly Co
Lander, WY, US
Alisa Gammon's Location
Lander, Wyoming, United States, United States
Alisa Gammon's Contact Details
About Alisa Gammon

Analytical business leader who has contributed to $1 billion+ in revenue via digital and traditional advertising. Experienced in leading teams and optimizing ad spend on Google, Facebook, YouTube, Pinterest, Influencer, Podcasts, Native, TV, Radio and more. Drive the strategy, development, analysis, and execution of customer lifecycle campaigns.I was a core business leader at Purple and drove 1 billion video views, $1.1 billion in valuation and grew Purple's largest marketing channel revenue by 900%. Out of Facebook's 6 million global advertisers, my team was recognized as the Top Monetization Facebook Advertising Account. I developed my leadership skills as a 17th in nation NCAA Division 1 cross country team member, steeplechase athlete, and national placed freestyle wrestler. I serve on the board of Utah Digital Marketing Collective, the largest regional marketing association in the nation that has served over 14,000 attendees in monthly events and an annual conference. Awards: Top Monetized Facebook Advertising Account Globally Streamys Best Brand Content SeriesGold Stevie Winner, Online Marketing Campaign of the YearWebby Award Nomination, Data Driven CampaignUtah Business Marketing Professional of the Year Digiday Award for Best Social Video Campaign Most Effective Monetization Distinction at Facebook’s Disruptors Summit Webby Award, Best Use of Mobile MediaTop 50 Kickstarter CampaignAmerican Marketing Association, Utah Award, Social Media Campaign and Branding #1 on YouTube Ads Leaderboard for April 2018Named one of the five most impactful advertisers of 2019 by ForbesAttained top 20 fastest-growing brands of 2019 as stated in Morning Consult’s awareness and purchase intent study Speaking Engagements:Paid Media Hero ConferenceDigiday Content Marketing ForumUtah Silicon Slopes, How Tim and Eric Helped Purple Cure the Sunday Scaries and Sell MattressesConvince and Convert Podcast, How Purple Became the Most Effective Advertiser on FacebookUtah Crowdfunder SummitSalt Lake City College Business Incubator Series, Amp Up Your Facebook Ads for the New YearUtah Digital Marketing Collective, Utah’s Ultimate Digital Marketing Panel

Alisa Gammon's Current Company Details
Chiefly Co

Chiefly Co

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Growth Marketing Consultant
Lander, WY, US
Alisa Gammon Work Experience Details
  • Chiefly Co
    Growth Marketing Consultant
    Chiefly Co
    Lander, Wy, Us
    View
  • Chiefly Co
    Growth Marketing Consultant
    Chiefly Co Jan 2022 - Present
  • Utahdmc.Org - Utah'S Digital Marketing Collective
    Board Member
    Utahdmc.Org - Utah'S Digital Marketing Collective Oct 2015 - Present
    Salt Lake City, Utah, Us
    Board member for Utah Digital Marketing Collective, Utah's largest marketing and networking association with over 14,000 attendees through monthly events and an annual conference. Our goal is to educate and connect members, and build Utah's reputation for digital marketing talent. See more at: utahdmc.org.
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  • Honeylove
    Vice President Of Performance Marketing
    Honeylove Nov 2019 - Oct 2020
    Los Angeles, Us
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  • Purple, Inc.
    Director Of Performance Marketing, Performance Marketing Manager
    Purple, Inc. Sep 2016 - Jan 2020
    Lehi, Utah, Us
    Core business leader that contributed to Purple's $1.1 billion valuation and going public in under 2 years without venture capital funding.Create and execute engaging marketing campaigns using Social Media, Digital Marketing, and other tactics aligned to strategic business initiatives.Create positioning, messaging and campaigns for marketing channels.Achieved the distinction of top monetized Facebook advertising account globally and grew Purple's largest marketing channel revenue by 900%.Develop and build strategy, establish KPIs, oversee performance and analytics, and communicate results to leadership.Manage and train a team that advertises on multiple platforms, including Facebook, Instagram, Twitter, Pinterest, Snapchat, Influencer, Referral and E-Mail.Awards: Digiday Award for Best Social Video Campaign, Gold Stevie Winner for Online Marketing Campaign of the Year, Most Effective Monetization Distinction at Facebook’s Disruptors Summit, Top 50 Kickstarter Campaign, Utah American Marketing Association for Branding and Social Media Campaign, Utah Business Marketing Professional of the Year, Webby Award Nomination for Data Driven Campaign, and Webby Award for Best Use of Mobile Media
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  • The Color Run
    Digital Marketing Manager
    The Color Run Dec 2014 - Sep 2016
    Salt Lake City, Ut, Us
    Managed multimillion dollar social media advertising budget – from planning to implementation, optimization and analysis. Cut cost-per-acquisition by 35% while increasing overall conversions by 60%.Owned cost-per-lead and cost-per-acquisition optimization, focused on data to increase campaign ROI.Analyzed and disseminated key performance data across company. Leveraged data to evolve tactics and continually improve performance.
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  • Viral Events
    Digital Marketing Manager
    Viral Events Mar 2014 - Sep 2014
    Managed online advertising operations including Facebook Ads and Power Editor, Google AdWords, retargeting and display advertising.Analyzed campaigns, established split-tests, and spend.Coordinated with creative and content marketing teams to ensure brand consistency. Researched new channels, industry, competitive best practices and provided analysis of ROI.Developed email marketing strategy and executed weekly email campaign schedule for list of 1 million subscribers.Interfaced with executive, marketing, IT, and creative teams to execute programs.
  • Soul Focus, Llc
    Marketing Director
    Soul Focus, Llc Mar 2013 - Mar 2014
    San Francisco, California, Us
    Developed and implemented online marketing strategy (email, SEO, SEM, PPC, lead generation), and analyzed KPIs to ensure campaigns met revenue and acquisition cost goals. Created and elevated brand identities. Wrote copy and created content for website, email marketing, and social media.Brands: San Francisco Giants Enterprises/Giant Race series, Represent Running series, and Lucile Packard Children's Hospital Summer Scamper.
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  • Half Moon Bay International Marathon
    Director Of Permits, Director Of Volunteers
    Half Moon Bay International Marathon Jun 2011 - Sep 2012
    Secured permits and built relationships with seven local and state government organizations. Directed 325 volunteers to successfully support a 2,000 runner event that draws international participation. See more at: halfmoonbayim.org.
  • Opentable
    Account Manager
    Opentable Aug 2008 - Jan 2011
    San Francisco, California, Us
    Managed an assigned geographic territory of OpenTable restaurant clients. Territory included the Northwest U.S. and British Columbia. Consulted with restaurants to increase revenue by maximizing online reservations and email marketing initiatives.
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  • Novell
    Technical Writer
    Novell Apr 2007 - Jan 2008
    Provo, Ut, Us
    Contributed to the advancement of open source software.Mastered 24 technical software products and wrote a 150-page long product guide for Novell Open Workgroup Suite, a Linux-based desktop-to-server solution specifically designed to meet the needs of small businesses.
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Alisa Gammon Skills

Social Media Marketing Marketing Social Media Email Marketing Online Marketing Online Advertising Event Management Digital Marketing Strategy Event Planning Account Management Marketing Strategy Advertising Facebook Lead Generation Integrated Marketing Facebook Advertising Team Leadership Seo Management Display Advertising Product Marketing Sem Ppc Marketing Training

Alisa Gammon Education Details

  • Uc Santa Barbara
    Uc Santa Barbara
    Business Management
  • University Of California, Berkeley
    University Of California, Berkeley
    Marketing
  • University Of Utah
    University Of Utah

Frequently Asked Questions about Alisa Gammon

What company does Alisa Gammon work for?

Alisa Gammon works for Chiefly Co

What is Alisa Gammon's role at the current company?

Alisa Gammon's current role is Growth Marketing Consultant.

What is Alisa Gammon's email address?

Alisa Gammon's email address is al****@****ail.com

What is Alisa Gammon's direct phone number?

Alisa Gammon's direct phone number is +165077*****

What schools did Alisa Gammon attend?

Alisa Gammon attended Uc Santa Barbara, University Of California, Berkeley, University Of Utah.

What are some of Alisa Gammon's interests?

Alisa Gammon has interest in Ios App Store, Development, Collecting Antiques, Aviation, Exercise, Technology, Sweepstakes, Home Improvement, Marketing On Facebook, Reading.

What skills is Alisa Gammon known for?

Alisa Gammon has skills like Social Media Marketing, Marketing, Social Media, Email Marketing, Online Marketing, Online Advertising, Event Management, Digital Marketing, Strategy, Event Planning, Account Management, Marketing Strategy.

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