Alisa Parker Email and Phone Number
Alisa Parker's Location
San Carlos, California, United States, United States
Alisa Parker's Contact Details
Alisa Parker work email
- Valid
- Valid
- Valid
- Valid
Alisa Parker personal email
n/a
Alisa Parker phone numbers
About Alisa Parker
As an action-oriented growth marketer, I bring extensive experience in the fintech and data analytics industries. I have a relationship mindset developed over a decade of work in client services and partnerships. I excel at building customer-first go-to-market strategies that drive results, and at making complex products and technologies accessible to a wide range of audiences. Whether collaborating with cross-functional teams or leading independent projects, I am committed to delivering measurable impact and driving business growth....Volunteering: Second Harvest Silicon Valley, Black Voters Matter, Healthy Cities Tutoring, Columbia Alumni Network mentoring program.
Alisa Parker's Current Company Details
Dailypay
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Data Driven Growth Marketer // Intuit and Google Alum
- Website:
- dailypay.com
- Employees:
- 963
Alisa Parker Work Experience Details
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Dailypay
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Gap YearCareer Break Jun 2023 - PresentI became the parent of fraternal twin girls while pursuing professional development in product management and volunteering• Earned AIPMM's certificate in Product Management• Mentored undergraduate students at Columbia University in career development and interviewing skills• Volunteered for Black Voters Matter via text banking to increase voter turnout and visibility of key issues affecting voters in swing states• Packed groceries for Second Harvest Silicon Valley
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Partnerships Marketing Lead, Commerce, Ads MarketingGoogle Aug 2022 - May 2023Mountain View, Ca, UsLed go-to-market strategy and joint marketing programs for two e-commerce partners (42% of world market share) to drive adaption and use of Google Shopping Ads plugin:• Delivered 2023 GTM strategies for 2 partners within first 3 months in role, which included identifying unexplored opportunities to grow top of funnel awareness and increase engagement based on user and competitive research• Drove messaging and positioning for new feature launches in collaboration with product, agency, and channel partners • Developed initiative for a partner education hub, to include product tutorial videos, help center content, always-on webinars, and customer case studies • Collaborated with product team to build a customer-centric user onboarding experience for Google Shopping plugin that delivered a 72% increase in conversion. -
Lead, Lending And Investing PartnershipsIntuit Nov 2020 - Aug 2022Mountain View, California, UsLed growth strategy for investing and lending verticals on Mint, which included 30+ partners and represented 50% of total revenue• Grew revenue from investing vertical by 50% in FY’21 by launching new email campaigns and placements focusing on alternative investing partners, expanding creative testing and audience targeting with existing partners, and negotiating improvements in Welcome bonus offers• Oversaw initiative to 2x increase revenue efficiency on Mint.com and mobile app in FY22, developing tactics and setting performance benchmarks for growth team to meet this goal• Worked with product, engineering, and data science to implement a predictive credit score feature, which allowed Mint to help an additional 10% of users apply for competitive personal loan rates• Provided monthly vertical level performance analysis to leadership, which broke down how top of funnel, partner optimizations, pricing, and macroeconomic factors influence revenue• Directed and organized Mint Monthly Marketplace meeting to executive leadership, which included being the lead presenter and delivering strategic, actionable content from 5-8 colleagues for one yearPromoted to Senior Marketing Manager in August 2022 before moving to Google -
Partner Marketing Operations ManagerIntuit Jun 2019 - Nov 2020Mountain View, California, Us• Oversaw experiment design, creative development, segmentation and targeting strategy for 6-10 partner email campaigns per quarter as well as for all partner mobile and web ad placements • Worked cross-functionally with partners, agency, and internal operations, analytics, compliance, and legal teams to project manage deliverables and execute campaigns• Beat prior email campaign revenue records with largest investing partner five times in 2 years• Launched 10 new partners to Mint between Nov 2019 and June 2020 and instituted a process to improve onboarding efficiencies and communication across Partnerships team which resulted in 25% less time spent on onboardingPromoted to Lead for Lending and Investing Partnerships after covering colleague on leave.
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Marketing ManagerQlik Jul 2018 - May 2019King Of Prussia, Pa, UsBuilt and delivered effective B2B global demand generation programs aimed at driving pipeline and revenue growth, including paid social, third party email promotions, and lead guarantee programs for 3-5 webinars and 10-15 white papers quarterly for NAM, EMEA, and APAC• Made creative and targeting optimizations to live social media campaigns weekly to increase CTR and webinar registrations across 13 countries on Facebook, LinkedIn, and Twitter• Delivered both weekly and monthly campaign reports from QlikSense, Datorama, and paid social platforms with progress against KPIs and changes to implement to improve webinar registrations; presented monthly results to Global Programs team for distribution across the global marketing organization in EMEA and APAC• Forecasted registration targets for monthly webinars based on past performance and campaign tactics• Developed and launched creative a/b testing strategy for social media to enhance messaging and visual effectiveness• Led daily priority setting and communication with media agency• Reviewed budget allocations vs. spend and performance• Delivered changes to LinkedIn targeting strategy that increased lead generation by 400% from previous campaigns -
Marketing ManagerMaassmedia, Llc (Acquired By Hero Digital) Aug 2016 - May 2018Here, I was specifically selected to build a grounds-up marketing strategy for a leading digital analytics consultancy based on my experience building executive level content marketing initiatives and my passion for data analytics. - Implemented company-wide content marketing process and improvements; working with CEO, leadership, and 15 analysts and engineers to define objectives, establish a brand voice, and increase distribution on social media and in third party publications- Created marketing plans and collateral to publicize new boutique service offerings in data analytics training, data visualization, and digital video measurement, including service descriptions and graphics for website, blog posts, brochures, case studies, email nurture campaigns, and paid and organic social media posts- Collaborated with partners in the digital marketing and analytics industries to produce content, webinars, and events, including Observe Point, Sweetspot Intelligence, the Digital Analytics Association, the American Marketing Association, and Philly Tech Week- Led ongoing email marketing initiatives, including client and warm lead engagement, monthly newsletter, and event promotion- Client engagements included a comprehensive review of 8 marketing automation platforms for a major US health insurer; content development for a digital analytics annual report for an international electronics manufacturer; and participation in 5 blog posts describing the analytics tactics used in our work for the Guardian Mobile Innovation Lab- From Jan-Dec 2017: produced 70 blogs with team (100% more content than in all of 2016); supported team applications to and presentations for 35 conferences/events; and launched 80 email marketing campaigns (up from 6 total the prior year)
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Senior Social Media Account ManagerSlice Communications Jun 2015 - Aug 2016Wilmington, Delaware, UsManaged social media channels and advertising on LinkedIn, Twitter, Facebook, and Instagram, as well as email marketing programs, for B2B and B2C companies in fintech, consulting, recruiting, manufacturing, and non-profit- Created go-to-market strategies for new clients- Redesigned and implemented blog content revamp for company of 17 people- Project managed webpage design improvements and marketing funnel optimization for clients and company- Project managed development of and authored new business marketing materials including case studies -
Content Marketing And Social MediaConnect For Education Feb 2015 - Jun 2015Herndon, Va, Us- Wrote, co-wrote and curated content for http://blog.mywebtext.com.- Designed Connect For Education blog micro-site using Wordpress- Managed social media accounts -
Director Of Content And LearningAcclaim Feb 2014 - Feb 2015Philadelphia, UsLed go-to-market strategy as the first marketer on team, focused on driving awareness and adoption with academics interested in edtech through content and social media campaigns- Wrote, co-wrote and curated content for http://blog.getacclaim.com (The Acclaim Blog)- Developed strategies for driving traffic to the Acclaim Blog through social media, email marketing, and closed networks, such as academic list-servs- Monitored blog traffic using Google Analytics and developed metrics for assessing overall performance and impact on click-throughs to main site- Developed partnerships with guest writers from other edTech blogs- Conducted demos for potential customers and partners interested in collaboration -
Graduate Teaching AssistantJohns Hopkins University Sep 2012 - May 2013Baltimore, Md, UsProvided office-hours mentoring to twelve undergraduate students each semester, in courses on Dutch Painting and Medieval Art and Architecture; helped them to understand course materials and to prepare paper topics; prepared and presented lectures during professors’ absences; led review sessions for students before mid-term and final exams; introduced students to the Medieval and Renaissance collections at the Walters Art Museum; graded papers and exams
Alisa Parker Skills
Social Media
Research
Higher Education
Editing
Blogging
Teaching
Museums
Public Speaking
Curriculum Design
Facebook
Microsoft Office
Microsoft Excel
Customer Service
Powerpoint
Analysis
Social Media Marketing
Marketing
Google Analytics
Twitter
Writing
Alisa Parker Education Details
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Columbia UniversityCriticism And Conservation -
The Johns Hopkins UniversityHistory Of Art
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The Courtauld Institute Of ArtCriticism And Conservation
Frequently Asked Questions about Alisa Parker
What company does Alisa Parker work for?
Alisa Parker works for Dailypay
What is Alisa Parker's role at the current company?
Alisa Parker's current role is Data Driven Growth Marketer // Intuit and Google Alum.
What is Alisa Parker's email address?
Alisa Parker's email address is al****@****gle.com
What is Alisa Parker's direct phone number?
Alisa Parker's direct phone number is +121560*****
What schools did Alisa Parker attend?
Alisa Parker attended Columbia University, The Johns Hopkins University, The Courtauld Institute Of Art.
What are some of Alisa Parker's interests?
Alisa Parker has interest in Civil Rights And Social Action, Yoga, Food Policy, Education, Literature, Higher Education, Travel, Arts And Culture.
What skills is Alisa Parker known for?
Alisa Parker has skills like Social Media, Research, Higher Education, Editing, Blogging, Teaching, Museums, Public Speaking, Curriculum Design, Facebook, Microsoft Office, Microsoft Excel.
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