Karnaval is amongst the largest internet radio services in the world, as ranked by Triton Digital Webcast Metrics. It is a diversified platform for consumers to listen to unique online radio stations across a variety of music formats. Karnaval reaches more than 8 million unique listeners monthly and provides advertisers with U.S. Media Ratings Council-accredited traffic measurement results; as well as a diversified portfolio of advertising opportunities including digital audio spots; promoted stations; branded content/native ads; display; preroll video and special projects. Karnaval operates terrestrial radio and digital media assets across multiple markets in Europe and the Middle East, including: Austria, Egypt, Germany, Jordan, Lebanon, Saudi Arabia, Switzerland, Turkey and the UAE.ACHIEVEMENTS/CONTRIBUTIONS:• Responsible for day to day operations, people management, strategy & marketing, software development & UI design, licensing negotiations, international partnerships with Triton Digital, Virgin Radio and Apple Music. Handled marketing, content strategy, digital services and corporate communication. Managed 4 departments with 6 direct and 44 indirect reports.• Launched karnaval.com, which was selected by Wired UK magazine as the hottest start-up in Istanbul. Karnaval is also the winner of Webrazzi Award 2012 for Best New Web Venture in Turkey. Managed the development of karnaval.com’s web, mobile (iPhone, Android, Win8, Nokia, Blackberry), tablet (iPad, Android) and TV platforms for the distribution of terrestrial and digital radio stations.• Led 3 major TV, Print, Outdoor, Digital, Radio campaigns with a budget of $2M, one of which won the most prestigious Kristal Elma award for Best TV Campaign (Super FM “Okul”) in 2012.• Coordinated plans to widen individual strengths and created a team of multitaskers who are capable in working more than one department. Established teams of experts that dealt with urgent departmental issues.

Dinamo 103.8 FM is the highest ranked independent music radio station of Istanbul, broadcasting on FM and the web. Apart from discovering the best of what independent music has to offer, Dinamo prides itself on spawning creative platforms (Miller Music Factory, Radar Live) for talented artists and newcomers to flourish.ACHIEVEMENTS/CONTRIBUTIONS:• Developed the original business plan and managed all aspects of company launch and operations during the start-up phase. Led company to six consecutive years of over 25% annual net revenue growth.• Organised more than 200 events ranging from concerts, launch events to festivals.

Headquartered in London and incubated by an affiliate of Bain Cuneo, the Texyard.com site brings buyers and sellers together, by creating a simple and effective auction processes for purchasing online. First and successful European web enabled B2B solution for global apparel buying practices of large-scale garment retailers. Acquired by KarstadtQuelle of Germany.ACHIEVEMENTS/CONTRIBUTIONS:Launched and led the Istanbul branch office of Texyard.

Procter & Gamble specializes in a wide range of personal health/consumer health, and personal care and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.ACHIEVEMENTS/CONTRIBUTIONS:Responsible for profit delivery, strategic positioning and marketing execution ofP&G brand Ace.Responsible for Shopper Research, a new trade promotion tool that enabled salesto place more emphasis on brand and led to an increase of 15% in sales with thesame trade spending level.Sold P&G products to key clients such as Jewel and Treasure Island. Exceeded salestargets by 20%. Developed an efficient assortment project that enabled 35% highervisibility for P&G products on display.