Media Analyst
Current● Manage day-to-day digital marketing campaigns across Social Media, Search, and E-commerce platforms.● Develop and execute campaign strategies, including ad copy creation and bid optimization.● Conduct keyword research to launch new campaigns across Google Ads, YouTube ads, and Amazon Ads.● Monitor daily campaign performance and pacing to ensure budget optimization and optimal ROI.● Executed A/B tests to improve ad effectiveness.● Collaborate with regional teams located in India and the US for daily tasks and responsibilities.● Utilize my strong communication skills to effectively present findings and recommendations to stakeholders, driving informed decision-making.● Stay updated on the latest trends and best practices in social media and e-commerce to drive continuous improvement and innovation in marketing strategies.