Alisa Cosgrove Email & Phone Number

Buffalo/Niagara, New York Area

Building Marketing Strategies for Rosina's Foodservice and Ingredients Divisions

Buffalo/Niagara, New York Area

Depew, NY

• Supports the development and implementation of all marketing initiatives for each business unit, including marketing collateral, PR, Communications, Social Media, Event Management.
• Interacts and responds to customers in a variety of social platforms, monitors brand reputation and identity in order to improve business goals, brand & customer experience.
• Manages relationships with current and new Customers, implementing new products and supporting all marketing & sales needs.
• Creates new Digital Platforms and manages all Websites & Customer Databases.
• Represents all Companies at Trade Shows, Events, Conferences as well as establishes new Partnership Opportunities.
• Identifies and develops new ways to attract and retain customers for all 3 Brands.

Canton, Massachussetts

• Created Marketing Strategy, developed sales building programs and led the alignment with franchisees and market teams for 111+ Dunkin Donuts in Western New York (Buffalo and Rochester). Much focus on identifying.
• Planned, managed and administered Market Ad Fund and media budgets. Worked with Boston based agency and local media outlets on media and buying options.
• Developed local store market (LSM) programs, tactics and training tools. Worked directly with franchisees to develop plans to drive sales at the local store level.
• Managed & supported local Partnerships, Promotions as well as Sports Sponsorships, including contracts, day to day promotion and all marketing tactics.
• Worked closely with: Franchisee leaders & Network Management, Brand Management, Advertising Media (television, radio, print, digital) ad agency (Hill Holliday), Operations team at the regional team level, Finance.

Buffalo/Niagara, New York Area

Salt Lake City, Utah

• Managed North American and Canadian Retail & Ecommerce Business outside of core Craft Customers, including 10 Top Fortune 500 Companies (Wal*Mart (Canada), Costco Wholesale, Macy's, Toys R Us, TJX Companies, Inc..
• Implemented New Customer Proposals, partook in Account Strategy Meetings, Customer Events, developed & implemented Marketing/Promotional Sales Drivers, executed New Product Launch Plans, managed Order Shipping &.

Chicago, Illinois

• Strategized and executed all Marketing Activities for the following Commercial Accounts: Corporate Express, Education and Regional Wholesaler based accounts.
• Participation in Quarterly Buyer Meetings, Customer Trade Shows/Sales Meetings, Marketing Reviews, Catalog Reviews as well as all day to day sales and customer interaction.
• Responsible for developing in-store displays/signage, eCommerce, catalogs, annual catalog reviews, commercial samplings, physical literature along with any other supportive materials.

Chicago, Illinois

• Key contact for executing all Consumer Specialist Marketing.
• Provide Corporate support to IT and Consumer Electronic Accounts and Sales Team.
• Recruiting lead for Newell Rubbermaid at the University of Illinois, working closely with the University and direct contact with the student body along with NWL’s Recruiting Team.

Chicago, Illinois

• Assisted Brand and Channel Marketing with developing Promotions and various initiatives for FMR Monthly Focus Products in the field.
• Worked closely with National Account Managers and Channel Managers on executing Product launches, Day to Day Programs and Trainings.
• Worked with Regional Managers to create team culture and acted as the liaison between Sales and Brand/Product Teams.

Primary focus has been to increase Sanford Sales in the Office Superstore Channel as well as execute strategic projects for retail, commercial and education sales channels. Daily visits with OfficeMax and Office Depot Management, assisting with merchandising Sanford Products and maintaining all customer and Field Rep communication Participated in.

Cleveland, Ohio

Internship, responsible for various Marketing and Advertising for Movie Screenings and Premiers(Assist with Universal, Miramax, Disney, Paramount Pictures, Fox)Cold Calling, Meet with Press, Film Research as well as extensive interaction with Consumers.

Cleveland, Ohio

Internship in the Travel and Entertainment sector of the Advertising DepartmentConducted External and Internal Cold-CallingPromoted, marketed and developed the Friday Magazine!, responsible for the “Get Inked” section Obtained 10+ new advertising clients for The 2004 Dining Guide