Alisa Cosgrove Email & Phone Number

Buffalo/Niagara, New York Area

Building Marketing Strategies for Rosina's Foodservice and Ingredients Divisions

Buffalo/Niagara, New York Area

Depew, Ny

• Supports the development and implementation of all marketing initiatives for each business unit, including marketing collateral, PR, Communications, Social Media, Event Management. • Interacts and responds to customers in a variety of social platforms, monitors brand reputation and identity in order to improve business goals, brand & customer experience. • Manages relationships with current and new Customers, implementing new products and supporting all marketing & sales needs. • Creates new Digital Platforms and manages all Websites & Customer Databases. • Represents all Companies at Trade Shows, Events, Conferences as well as establishes new Partnership Opportunities. • Identifies and develops new ways to attract and retain customers for all 3 Brands.

Canton, Massachussetts

Created Marketing Strategy, developed sales building programs and led the alignment with franchisees and market teams for 111+ Dunkin Donuts in Western New York (Buffalo and Rochester). Much focus on identifying, developing & implementing local programs and events that supplement national activities in order to achieve sales and profit targets and build the brand.• Planned, managed and administered Market Ad Fund and media budgets. Worked with Boston based agency and local media outlets on media and buying options.• Developed local store market (LSM) programs, tactics and training tools. Worked directly with franchisees to develop plans to drive sales at the local store level.• Managed & supported local Partnerships, Promotions as well as Sports Sponsorships, including contracts, day to day promotion and all marketing tactics. • Worked closely with: Franchisee leaders & Network Management, Brand Management, Advertising Media (television, radio, print, digital) ad agency (Hill Holliday), Operations team at the regional team level, Finance, Other Field Marketing Managers (Regional, DMA, LSM) and National LSM teams.

Buffalo/Niagara, New York Area

Salt Lake City, Utah

•Managed North American and Canadian Retail & Ecommerce Business outside of core Craft Customers, including 10 Top Fortune 500 Companies (Wal*Mart (Canada), Costco Wholesale, Macy's, Toys R Us, TJX Companies, Inc. (Canada), Office Depot, Staples, Creative Memories, Close To My Heart and Toys R Us). •Implemented New Customer Proposals, partook in Account Strategy Meetings, Customer Events, developed & implemented Marketing/Promotional Sales Drivers, executed New Product Launch Plans, managed Order Shipping & Processing and managed day to day Buyer and Account interaction as well as relationships.

Chicago, Illinois

•Strategized and executed all Marketing Activities for the following Commercial Accounts: Corporate Express, Education and Regional Wholesaler based accounts. •Participation in Quarterly Buyer Meetings, Customer Trade Shows/Sales Meetings, Marketing Reviews, Catalog Reviews as well as all day to day sales and customer interaction. •Responsible for developing in-store displays/signage, eCommerce, catalogs, annual catalog reviews, commercial samplings, physical literature along with any other supportive materials.

Chicago, Illinois

•Key contact for executing all Consumer Specialist Marketing.•Provide Corporate support to IT and Consumer Electronic Accounts and Sales Team. •Recruiting lead for Newell Rubbermaid at the University of Illinois, working closely with the University and direct contact with the student body along with NWL’s Recruiting Team.

Chicago, Illinois

•Assisted Brand and Channel Marketing with developing Promotions and various initiatives for FMR Monthly Focus Products in the field.•Worked closely with National Account Managers and Channel Managers on executing Product launches, Day to Day Programs and Trainings. •Worked with Regional Managers to create team culture and acted as the liaison between Sales and Brand/Product Teams.

Primary focus has been to increase Sanford Sales in the Office Superstore Channel as well as execute strategic projects for retail, commercial and education sales channels. Daily visits with OfficeMax and Office Depot Management, assisting with merchandising Sanford Products and maintaining all customer and Field Rep communication Participated in District contests; meetings, Consumer and Education Shows, Mobile Marketing Events.

Cleveland, Ohio

Internship, responsible for various Marketing and Advertising for Movie Screenings and Premiers(Assist with Universal, Miramax, Disney, Paramount Pictures, Fox)Cold Calling, Meet with Press, Film Research as well as extensive interaction with Consumers.

Cleveland, Ohio

Internship in the Travel and Entertainment sector of the Advertising DepartmentConducted External and Internal Cold-CallingPromoted, marketed and developed the Friday Magazine!, responsible for the “Get Inked” section Obtained 10+ new advertising clients for The 2004 Dining Guide