-Produce content across lifestyle, wellness and fashion verticals for the website-Book and execute talent interviews for longer form articles-Make data-driven editorial decisions to ensure articles will bring traffic to the site

-Collaborate with team on press strategy for numerous clients in the fitness and lifestyle spaces-Establish and maintain strong relationships with media-Secure editorial coverage across print, digital and broadcast

-Garner media relationships across several verticals for client coverage-Strategize new initiatives to keep clients relevant -Oversee brand RFPs and new client proposals-Secure paid deals and brand partnership opportunities for select talent

-Lead content strategy and execution for internal website -Work with EWG-represented talent to share their unfiltered perspective and industry experiences-Write and edit additional articles across wellness, mental health and lifestyle verticals

-Promoted to continue leading the successful launch of US entities, HELLO! and HOLA!; tasked with building branded content partnerships while overseeing the editorial team of writers and editors across digital-Subject matter expert in Latinx market, immersing in the needs and desires of the reader; supported decision-making with market research-Responsible for driving 4M+ unique visitors monthly (comScore), creating dynamic site growth of 194% YoY for HOLA!-Launched digital and print specials including all travel coverage, HOLA! Uplifts, Latina Powerhouse, LatiNext, booking celebrities (Eva Longoria, Zoe Saldana, Sofia Carson ++) and designing features to inspire the community and support charities-Unified the global brand, establishing placement on red carpets (Golden Globes, Academy Awards, Latin Grammys, VMAs, Met Gala) and engagements with television/ film studios and record labels to advance editorial content for every publication-Worked 1:1 with C-suite, Publisher and Editor-in-Chief while collaborating with teams: sales, marketing, beauty, and fashion to develop partnership strategies for clients including Estee Lauder Companies, Ulta Beauty, Mars M&Ms, Toyota, and Sephora-Led ideation of all branded content and campaign concepts for RFPs, including: homepage takeovers, social media content, influencer interviews, and in-culture editorial content-Drove HELLO! US Instagram engagement with viral stories achieving up to 5.7M in reach for individual posts-Built video franchise packages: Pajama Sessions, Reel Talk, Ones to Watch, and HOLA! En Casa (At Home During COVID-19)