Alisa Rawski Email & Phone Number

Toledo, Ohio, United States

Marketing Officer for locally owned bank with $1.25 billion in assets and a Bauer Financial rating of Five Star-Superior. Responsible for developing and implementing the bank's marketing plan and strategies to meet changing competitive conditions and products, including advertising, client materials, website design, community events, and corporate communications. • Collaborate with Senior Management to develop corporate communications, including public relations messaging.• Develop and implement marketing and branding strategies aligned with bank philosophy of providing Gold Standard Service.• Coordinate client satisfaction survey annually and analyze results.• Develop and distribute materials or literature related to client development (i.e., proposals, ads, etc.).• Maintain the bank’s website content and coordinate social media presence.• Coordinate promotional activities within the community.• Maintain knowledge of trends and developments in the banking industry; collaborate with Client Development team to identify needs for new products and services and make recommendations to Senior Management.

Maumee, Ohio

Marketing Coordinator for international investment casting industry supplier; the only supplier dedicated to all four core investment casting applications: ceramic shell, industrial mold, jewelry and dental investment casting. Responsible for marketing functions and event coordination:• External website design/development, via Wix: maintenance of existing content, creative proposals and content generation for continuous improvement of R&R web presence.• Internal website design/development via SharePoint 365: maintenance of existing content, creative proposals and content generation for continuous improvement.• Social media marketing via Facebook, LinkedIn and YouTube: maintenance of existing content, creative proposals and content generation for continuous improvement of R&R social media presence.• Desktop publishing duties: create marketing flyers, brochures, ads, technical literature, presentations, videos, etc.• Provide marketing support and assistance to technical and corporate staff members to write, format, proofread, edit and produce literature.• Coordinate and prepare proposals, presentations and reports for external clients in the ceramic shell, industrial mold, jewelry and dental investment casting industries.• Coordinate trade show event details, fulfill dealer material requests, execute and follow up on mailings.• Coordinate marketing campaigns and follow up through Dynamics CRM.• Assist with new market investigations, including internet searches and lead generation.• Maintain approved dealer lists, including distribution agreements and due diligence documentation.• Analyze sales data for performance vs. prior year.• Coordinate customer price increase notifications.

Maumee, Ohio

Marketing Specialist for the nation's leading manufacturer of fiberglass and steel exterior door systems, ranked the most preferred brand of entry doors by builders and remodelers. Created, executed, and measured marketing programs to support the growth and expansion of the company’s brands, products, and services.• Project management and execution of traditional, as well as digital marketing activities, including advertising, collateral, promotions, websites, e-newsletters, social media, and visualization tools.• Developed and executed specific marketing programs aimed at increasing Therma-Tru wholesale product placement and pull-through.• Launched and managed displays and merchandising aids for the wholesale business unit.• Designed, created, and produced – either via internal or external resources – marketing communication efforts such as brand advertising, product promotions, direct mail campaigns, e-newsletters, trade and consumer catalogs, collateral, merchandising, websites, blogs, and videos.• Created strategic go-to-market plans for all digital visualization tools.• Functioned as liaison between marketing, product management, and engineering on new product launch requirements, timelines, and tasks.• Supported in the evaluation and introduction of new automated tools to the marketing operations processes to further reduce the manual nature of day-to-day work.• Established and managed program and project budgets and metrics.• Managed outside vendors.

Toledo, Ohio Area

Marketing Coordinator for international EPCM firm with over 20 offices world-wide, projects in more than 30 countries, and where 150 clients had been loyal for more than 20 years. Focused efforts on promoting a proactive sales and marketing culture throughout the corporation; while ensuring that all marketing and promotional materials were in compliance with corporate standards and guidelines.• Provided marketing support and assistance to technical and corporate staff members to write, format, proofread, edit, and produce marketing and sales literature.• Coordinated and prepared Proposals / Presentations / Qualification packages (PPQs) for external clients in the automotive, manufacturing, food, and consumer products industries.• Coordinated and communicated organizational efforts with marketing managers and staff.• Point of contact for internal clients initiating work within the department or organization.• Assisted with daily operations of the marketing group, ensuring smooth and efficient workflow.• Conducted interviews and gathered experience from appropriate technical staff and corporate staff to write compelling pieces that communicated Total Added Value (TAV).

AVP, Marketing Manager for community bank with growth in assets from $156M to $251M throughout duration of employment. Focused efforts on customer loyalty through effective brand marketing. Maintained alignment of marketing efforts with bank’s mission/goals. Promoted from AVP, Marketing Coordinator to AVP, Marketing Manager with one direct report. Member of Management team. Marketing Coordinator in newly created position/department for community bank determined to become the premier community bank in NW OH. Focused efforts on identifying the marketing needs of the bank while working toward building a consistent brand identity. Promoted from Marketing Coordinator to AVP, Marketing Coordinator. • Built marketing department from the ground up.• Acted as liaison between bank and external marketing firm. • Responsible for internal communications between multiple locations via weekly updates/monthly newsletter. • Made decisions/recommendations to approve/decline contribution/donation/advertisement requests. • Managed monthly marketing committee meetings. • Created/maintained internal employee incentive programs. • Organized participation in community events/represented bank at various functions. • Submitted press releases to local news outlets. • Created/purchased/submitted print media. • Updated/maintained company website; launched internet banking product.• Planned/organized opening of new branch: NOV 2004.• Created/implemented/executed annual marketing plan.• Established annual marketing budget/monitored actual to budget/made appropriate adjustments to expenditures.• Supervised/led marketing team.• Directed all staff communications with regards to effectively marketing the bank.• Identified public relations opportunities with a focus on brand management and development.• Designed/implemented/monitored various bank-wide campaigns to effectively market bank.• Executed exceptional standards for all bank marketing functions.

Toledo, Ohio

Graphic Artist for local news station with a commitment to accuracy in a highly competitive, promotion-driven environment.• Created various graphics including Over the Shoulders, Full Screens, and Chromas to be utilized during the station’s newscasts. • Created layout for t-shirt, coffee mug, and billboard to promote various station specials.