Currently spearheading comprehensive marketing strategies in the UAE, UK, and Turkey markets, contributing to the company's growth and market leadership.- Develop and execute innovative marketing strategies tailored to the unique demands of the UAE, UK, and Turkey markets.- Oversee the maintenance and enhancement of the brand image across all markets.- Lead brand positioning efforts, ensuring consistent messaging and brand integrity.- Conceptualize and execute targeted marketing campaigns to drive brand awareness and customer acquisition.- Champion digital marketing initiatives, including SEO, SEM, social media, and email marketing.- Implement innovative digital strategies to enhance online presence and customer engagement.- Collaborate with cross-functional teams to align marketing strategies with overall business objectives.- Work closely with sales teams to ensure seamless integration between marketing and sales efforts.- Lead a high-performing marketing team, providing guidance, mentorship, and fostering a culture of creativity and collaboration.Conduct regular performance evaluations and identify opportunities for professional growth.

Directly reported to company CEO as a part of the Management Team and working in alignment with Sales and Product teams. - Plan and execute the marketing strategy for new and existing products and services.- Develop and drive go-to-market strategy for Evam Products.- Responsible of leading the development of global branding and corporate identity initiatives. - Create and manage end-to-end demand generation & nurture campaigns, including digital, paid and organic, social media, content marketing. - Manage the online and face-to-face event calendar - Set the clear department and individual KPIs and manage the performance measurement process- Manage PR activities to lead global corporate reputation and guide the development of forward-thinking and highly effective corporate communication and media relations programs. - Create and lead the marketing ecosystem with internal hirings and agency onboarding.- Manage the overall marketing budget of the company.

Directly reported to the EMEA Regional Marketing and working in alignment with Sales Director and Country Managers in Turkey, Middle East and Russia & CIS markets. Responsible for planning and executing the Go To market campaign for Experian solutions, increase market awareness and support the business growth either through direct channels as well as with partnership enablement acrossTurkey, Middle East and Russia & CIS regions.Day-to-day responsibilities vary and include the following: Events:- Ownership of event calendar in Turkey & Middle East- End to End delivery of the events, including coordinating sales & marketing to ensure full alignment on objectives, strategy, delivery plan- Evaluate post-event results to drive continuous improvement in the company event strategyPR:- Define and agree PR strategy and budget- Ownership of overall PR Plan- Management of PR agencyLead Generation:- Work closely with sales teams to implement an effective end-to-end lead generation process- Plan and execute effective campaigns across all customer segments- Measurement & reporting on campaign effectivenessDigital Marketing:- Websites - increased traffic, usability, lead capture and engagement- Social media / social marketing programs- Creation & delivery of Digital Comms (Newsletters, alerts, blogs etc)

Directly reporting to Global Marketing VP.Responsible for managing marketing campaigns for Turkey and Middle East.Supporting Global Marketing VP in every aspect of marketing focusing on other regions.- Lead generation: Identifying the potential customers and opportunities through different campaigns and using Salesforce to assign all leads to Sales team and track the results.- Marketing automation: Using platforms such as Salesforce, Pardot, Lead Forensics to automate the processes of marketing campaigns to have an in-depth information and tracking for the results - Event Participations: Planning the details for ICRON’s first ever Summit named ICRON’s Optimized Decisions Summit which will take place in October, 2018 and arranging the sponsorship details for many events such as World Automotive Conference, IoT EurAsia, Supply Chain Management Conference and etc.- Branding: Creating the merchandise guideline aligned with the new branding rules and updating the templates for ppt, word and every collateral that has ICRON logo on it.- Website: Launching the website in Turkish and managing the website (both English and Turkish version) to share the latest news, blog posts, press releases, event participations and etc.- Content writing and editing: Creating new content and reviewing and editing the content written by R&D team to align it with the global content strategy.

Directly reported to President and Managing Partner for Middle East region. Started based in Turkey and relocated to Dubai after 9 months. Started with setting the marketing objectives for the region and developed yearly marketing action plans to position PRG as the Customer Experience partner in the industry. Executed marketing campaigns to increase brand awareness and reputation.Day-to-day responsibilities vary and include the following: - Event participations: Arranging speaking slots, panel moderations, sponsorships in industry events to increase the brand awareness among the current and possible clients.- Media relations: Designing and executing communication plan to have more exposure in the region. Selecting the target publications and focusing on the opportunities to talk about Customer Experience. Building the relationships with chief editors and supporting them with PRG thought leadership materials. Arranging 1-1 interviews for senior executives by working with the PR agency.- Team engagement: Collaborating with HR to launch different internal campaigns to increase - Budget management: Preparing the yearly business plans at the beginning of the year and managing the budget throughout the year.- Email marketing: Running campaigns to share PRG’s latest thought leadership materials with clients and influencers.

Provided direct assistance to the Marketing and Communications Country Lead in all aspects of marketing activities of Istanbul office. Day-to-day responsibilities vary and include the following: - Executing and developing marketing plans and campaigns that are aligned to the regional and global brand and reputation strategy in order to build Accenture’s reputation in the local market. - Event management: Actively participated in all preparation stages, execution and post-management of the various events such as Turkey CEO Summit, Technology Talks, Alumni Talks, IWD Events, Corporate Games by managing the agency.- Media relations: Designing and executing communication plan to maximize opportunities for positive, accurate positioning and media coverage through organizing media roundtables, preparing weekly press notes, arranging 1-1 interviews for Accenture’s executives by working with the PR agency.- Animating current inactive social media channels through preparing contents covering all Accenture activities and then managing the social media agency - Designing local internal communications strategy and programs to maximize employee experience and develop an environment that is a great place to work.- Helping to design and support local recruitment marketing programs in line with the recruitment goals of the business.- Administrative: Global reporting, managing procurement and finance processes, various day to day activities

Directly worked with the Product Manager and Marketing Manager in all aspects of marketing activities of Istanbul office as well as assisted to the Head of Global Matrix Events. Assisted the Product Manager for all operational activities. Leaded to Sales Representatives in marketing related issues. • Matrix World Tour 2011: In the first five months, coordinating the relationships between Istanbul & Paris office during the organization of Matrix World Tour, a global workshop with the participation of 2,000 hair-dressers from all over the world held in Antalya, October 2011.• Product initiation: Launching one of the biggest brand of Matrix namely Total Results with 40 different products.• Press release: Preparing monthly press release for the selected Matrix products, sharing them with the Turkey’s prestigious magazines and newspapers, follow up the results and prepare the reports accordingly.• Animating and managing Facebook fan page of the brand to increase the number of fans on the page via several activities such as awarded competitions.• Creating the concept for the launch of new Twitter page and creating daily contents to keep the page alive.

Participated in new customer origination processes in several industries, conducted industry and market research, prepared marketing materials, teasers and pitch presentations, supported the team in preliminary risk analysis of the company under the radar screen.

Assisted the team and planned the marketing activities to increase the sales and usage of POS machines. Prepared daily, weekly and monthly sales reports delivered to top executives of the Bank. Managed the initiation process of new software, improving the internal reporting system of the department, through cooperating with IT Team. Informed the branches about the new campaigns and continuously communicated with them to solve their problems.

Supported the team deciding new campaigns and pricing strategy for all Pınar products in chain stores. Prepared daily, weekly and monthly sales reports delivered to top executives of the company. Directly attended to field visits to control whether the company policies were applied and receive feedbacks from customers and sales representatives.

Assisted the team creating marketing activities for different segments of customers. Directly took responsibilities for the launch of the new credit card for university students. Visited field to control whether sales representatives could communicate with customers correctly. Researched market for the new possible campaigns.