A'Lisa Tomatis Email & Phone Number

In this role, I led a highly skilled team of three US, Canada, and Latin America-focused channel specialists, helping to enable several promotions by leveraging strong coaching and people development capabilities. I increased ROI by designing and executing growth strategies, optimization testing, and partner commission payment negotiations, and launched seasonal campaigns while managing quarterly budgets across partners. Major accomplishments include: * 2020 | 45% increase in revenue, and 49% increase in budget * 2020 | Increased a large Media Network’s YOY unit growth by 86% in Q3 and 194% in Q4 and a National Media Partner’s Q4 YOY revenue by 67% and ASP by 114% by diversifying partnerships to not only include affiliate marketing but display, social, SEO, SEM and Facebook look-a-like campaigns* 2019 | 84% increase in revenue, and 111% increase in budget* Renegotiated affiliate network/agency global contract resulting in annual cost savings * Designed and delivered strategies to target cancellations, helping decrease LifeLock partner cancellation rates by 30% percent; Implemented 30-day claw back with partners with high cancellation rates that led to the removal of root-cause traffic and fraud issues resulting in a 71% decrease in overall cancellations in less than a year* Managed 65% of the top 20 partners representing 60% of the overall affiliate marketing business* Spearheaded Affiliate Network consolidation strategy that drove savings and accelerated go-to-market efforts; dropped from five to two networks over two years streamlining account support, partner management and execution of partner campaigns

Mountain View, Ca

Key accomplishments within this role include:* Created a Global Center of Excellence that helped break down regional silos and aligned global processes and procedures to ensure consistency across the organization; created a global budget and spend tracker * Integrated Norton and LifeLock affiliate marketing programs, forecasts, budgets and strategies after LifeLock acquisition resulting in cost savings, streamlined account support/partner management and execution of partner campaigns* Designed and implemented a novel global promotional strategy calendar and tracker, leveraging data to help inform investment decisions on quarterly partner campaigns * Recruited new customer-generating partners resulting in 26% global net new customer growth YOY

In this role, I focused on managing performance, negotiations, optimization, and the global expansion of Norton’s top 30 partners. I collaborated with external agencies and affiliate networks to help recruit and grow in international regions as part of an overarching incremental growth strategy. Key accomplishments include:* Improved global communications across affiliate teams by serving as the global point of contact* Partnered with regional leadership to deliver weekly channel performance metrics that informed business decisions* Implemented a customer journey optimization strategy for the North American region that resulted in a 37% YOY increase in close rate* Designed and executed go-to-market strategies, successfully launching new products such as Norton Small Business and Norton Security

Walnut Creek, Ca

In this promoted role, I partnered with Bank Enterprise Marketing and Small Business Segment to promote enterprise-wide campaigns including customer offers, in-store advertising, communication strategies, sales support and training to increase banker awareness and acquire new business through multiple channels (B2B2C). Key accomplishments include:* Authored 15+ compelling business cases showcasing targeted criteria, financial analysis and projected performance that drove key business decisions* Developed, implemented and measured the effectiveness of 5+ annual customer offers created to drive quality leads, handle customer objections, close sales and increase activation and retention

In this role, I partnered with various groups throughout Wells Fargo and Merchant Services to develop and manage targeted on-line and enterprise-wide promotions to support sales efforts. A key accomplishment was gathering findings from customer research to create business value proposition and key benefit statements used by the marketing team to communicate to all current and potential customers which I was asked to present to 100+ senior level executives at seminal annual conference.

Pleasanton, Ca

I was promoted into this role after two years to provide marketing support for consumer mortgage, home equity, auto and motorcycle products. Key accomplishments include:* Managed a $6.5 million media-buying budget, which included affiliate marketing, online advertising, television and sports team sponsorships* Managed over 5,000 affiliates through Commission Junction* Led ad serving efforts via Atlas Ad Solutions, online marketing performance reports and $2.8 million annual budget for E-LOAN’s largest online partner, Bankrate.com* Planned and purchased television airtime on networks such as CNN, HGTV

Pleasanton, Ca

I provided business development and account management support to drive quality leads to the consumer auto and motorcycle lending division. A key accomplishment includes the organization and execution of two successful motorcycle events including the Sturgis Annual Motorcycle Rally with 300K+ attendees which increased exposure in the motorcycle market.

Mba

Bachelor Of Arts - Ba