Alisa Weiner

Alisa Weiner Email and Phone Number

Marketing Leader | Consultant | Advisor @ AWSM Group
Alisa Weiner's Location
San Francisco Bay Area, United States, United States
Alisa Weiner's Contact Details
About Alisa Weiner

I'm passionate about technology that improves our lives and livelihoods. Experienced go-to-market leader with an emphasis on Marketplaces and B2B SaaS platforms. I build and coach effective teams and help companies launch and scale B2B and B2C businesses globally, across a variety of categories, including Hospitality, Retail, Ecommerce, AgTech and FinTech Key skills and experiences:Go-to-market strategyProduct marketingProduct led growthCustomer insightsDemand generationLeadership and team building

Alisa Weiner's Current Company Details
AWSM Group

Awsm Group

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Marketing Leader | Consultant | Advisor
Alisa Weiner Work Experience Details
  • Awsm Group
    Strategic Marketing Consultant
    Awsm Group Sep 2014 - Present
    Alisa Weiner Strategic Marketing is AWSM. Fractional head of marketing / embedded consulting services for established and emerging brands. Alisa helps elevate teams and results. Clients include Uber, Yelp, Lumo, Unfold, Jemstep, Wyzant and Leafly.
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  • Uber
    Strategic Marketing Consultant
    Uber Oct 2020 - Present
    San Francisco, California, Us
    Uber Merchants / B2B go-to-market strategy and execution.
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  • Various Companies
    Advisor
    Various Companies Jan 2014 - Present
    Greenwich, Ct, Us
    Strategic advisor to founder/CMO at early stage companies. - Outing: Discover, book and plan private group activities - Prophia: Real Estate software revolutionizing CRE data through AI-powered abstraction - Jemstep: The platform for financial advisors (acquired by INVESCO) - Bench: The leading bookkeeping platform for small business - Paperwork: Financial wellbeing app for individuals and credit union
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  • Yelp
    Strategic Marketing Consultant
    Yelp Oct 2019 - Oct 2020
    San Francisco, Ca, Us
    B2B go-to-market strategy and execution for Yelp for Restaurants.
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  • Opentable
    Vp Restaurant & Product Marketing
    Opentable Nov 2015 - Aug 2019
    San Francisco, California, Us
    OpenTable serves restaurants of all sizes with innovative SaaS and marketing solutions. As VP Marketing & Product Marketing, Alisa was responsible for accelerating B2B customer and revenue growth. Built a global team of 30 across product marketing, demand generation, content marketing, sales enablement, and event marketing.
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  • Rocket Lawyer
    Vp Of Marketing
    Rocket Lawyer Jul 2011 - Jul 2013
    San Francisco, Ca, Us
    Rocket Lawyer provides online legal documents and SaaS solutions to consumers and small businesses. As VP Marketing Alisa built a team of 15 marketers focused on product marketing, email lifecycle and digital marketing driving 100% growth in MRR, while reducing CAC by more than 30%.
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  • Zvents
    Svp Marketing & Business Operations
    Zvents Apr 2009 - Jun 2011
    San Francisco, Ca, Us
    Zvents was a leading local search platform for live entertainment and “things to do” that was acquired by ebay/Stubhub in 2011.As SVP marketing and business operations Alisa was responsible for growing user engagement and monetization. Team of 4 product marketers focused on positioning, sales enablement, and customer research that led to the launch of a new advertising product for live event promoters. Early customers included LiveNation and AEG.
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  • Ebay Ads
    Vp & Gm Ebay
    Ebay Ads Jun 2006 - Jan 2009
    San Jose, California, Us
    Shopping.com is now eBay Ads. As VP and General Manager Alisa was responsible for $100M global P&L. Led a team of 40 across product marketing, ad sales, and product development to successfully drive visitor and revenue growth. Shopping.com, Dealtime, and Epinions.
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  • Bella Pictures
    Sr. Director, Product Marketing
    Bella Pictures Jul 2005 - May 2006
    San Francisco, Ca, Us
    Bella Pictures is the leading marketplace for wedding photography and videos.
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  • Hotwire
    Vp Brand & Consumer Experience
    Hotwire Apr 2000 - Nov 2004
    Hotwire was a leading discount travel site, for flights, hotel rooms and rental cars that was acquired by IAC/Expedia in 2003.
  • Levi Strauss & Co.
    Sr. Director, E-Commerce
    Levi Strauss & Co. 1996 - 2000
    San Francisco, California, Us
    Launched LS&COs global ecommerce program. Responsible for Direct to Consumer online marketing and sales globally.
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  • Levi Strauss & Co.
    Product & Sourcing Manager
    Levi Strauss & Co. 1994 - 1996
    San Francisco, California, Us
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Alisa Weiner Skills

E Commerce Product Marketing Start Ups Analytics Online Advertising Strategy Marketing Strategy Sem Leadership Integrated Marketing Seo Marketing Advertising Strategic Partnerships Customer Insight Management Business Strategy Online Marketing User Experience Branding And Identity Demand Generation Web Analytics Customer Acquisition Multi Channel Marketing Segmentation Search Engine Marketing Brand Management

Alisa Weiner Education Details

  • University Of California, Davis
    University Of California, Davis
    English Literature
  • The Hebrew University Of Jerusalem
    The Hebrew University Of Jerusalem
    Study Abroad Program

Frequently Asked Questions about Alisa Weiner

What company does Alisa Weiner work for?

Alisa Weiner works for Awsm Group

What is Alisa Weiner's role at the current company?

Alisa Weiner's current role is Marketing Leader | Consultant | Advisor.

What is Alisa Weiner's email address?

Alisa Weiner's email address is al****@****yer.com

What is Alisa Weiner's direct phone number?

Alisa Weiner's direct phone number is +141560*****

What schools did Alisa Weiner attend?

Alisa Weiner attended University Of California, Davis, The Hebrew University Of Jerusalem.

What skills is Alisa Weiner known for?

Alisa Weiner has skills like E Commerce, Product Marketing, Start Ups, Analytics, Online Advertising, Strategy, Marketing Strategy, Sem, Leadership, Integrated Marketing, Seo, Marketing.

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