Alisa Wheeler Email & Phone Number

Littleton, Co, Us

Denver, Colorado

• Oversees the firm’s digital advertising efforts including Facebook ads, LinkedIn ads, Twitter ads, Google Display and Google Search.• Creates social ads supporting a wide variety of objectives including awareness, lead generation, website clicks, conversions, video views and more. • Manages monthly advertising spend for a variety of services and industries including cyber security, fraud & forensics, wealth planning, tax, business outsourcing, nonprofit, agriculture producers, health care and more.• Creates digital advertising proposals and presents them to various stakeholders, including partners, industry and service directors, marketing managers and marketing directors. • Runs various A/B test to optimize creative, landing page and targeting to maximize ROI. • Collaborates with the Creative and Corporate Communication teams to create visually appealing and effective digital ads• Utilizes Google Analytics to compile metrics and data to evaluate the performance of digital campaigns.• Tracks campaign performance and lead follow-up initiatives using Salesforce.• Builds reports to share relevant metrics with stakeholders using Excel, Google Ads Dashboards, and / or Facebook Reports. • Uses Zapier to connect our Lead Generation ads to Salesforce.• Collaborates with the marketing team to create digital templates and plans• Uses Pardot to support the creation and optimization of email campaigns.• Lead the marketing team in automating our industry newsletters using an RSS feed.• Assists the webmaster in publishing articles and making other updates on our website.

Denver, Colorado

• Managed the Nonprofit and Government editorial calendar, updating the blog, sending newsletters and other timely e-blasts• Member of the firms Social Media Marketing task force• Wrote and edited proposals using Firm standards and as required in the RFP• Supported marketing events through sending invitations, tracking RSVP's, working on-site and assisting with logistics • Collaborated with the Communications team to create emails, invitations, advertisements and other marketing materials• Collaborated with Firm partners on developing and maintaining target lists • Assisted with government and nonprofit budget items, including tracking expenses and submitting invoices

Denver, Colorado

• Planned and coordinated several fundraisers ranging from 50 - 200 attendees and raising over $30,000 in funding• Implemented the email program through setting up and sending out newsletters, fundraising appeals, invitations, other important emails using MailChimp• Managed the Facebook page increasing the page likes by over 500%• Ran the Instagram page and increased followers by over nearly 100%• Used Microsoft Publisher to design and write direct mail newsletters• Lead the development of the organizations brand which included; logo, mission statement, vision statement, colors, fonts and more• Wrote and edited the webpage using SquareSpace• Captured all key donor information in Excel

Denver, Co