Alisa B. Wong Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, United States

Develop and execute marketing strategies and campaigns for owned digital marketing channels (paid and organic) that align with larger marketing goals and focus on reach, engagement, and/or conversion. - In 2023, our following is +4%, impressions +28%, and engagement +14% compared to the previous year. - Owned channels include: marketing emails, Instagram, Facebook, TikTok, Twitter, WeChat, Weibo, Linked In, YouTube, museum webpageCollaborate with external agencies to analyze bi-weekly and monthly KPI reports and identify key success patterns that inform future digital media buys for paid social and digital campaigns.Incorporate social trends to serve culturally relevant content and test new features for opportunities. Cultivated influencer relationships to lead successful campaigns.Advise various departments on effective digital strategies and tactics.Supervised and mentored 7 college interns and developed intern projects and agendas focused on professional development and growth.

San Francisco Bay Area

July 2017 - January 2019: Managed Cold Weather Accessories for both Sears & Kmart.January 2019 - November 2019: Managed all Fashion Accessories for both Sears & Kmart (CWA, sunglasses, hats, scarves, belts, umbrellas, etc.).

San Francisco, Ca

Sears Hosiery & Socks• Drive $18 million in annual sales.• Spearheaded development and strategic planning of import basic sock program and key holiday slipper programs ($1 million in cost savings).• Work with planning and financial teams to manage forecasts and buy plans.• Compose grow, maintain, downtrend plans to meet financial targets.• Work with vendors to identify opportunities and develop pricing strategies in private label, unbranded, and national brand assortments.

San Francisco

Sears Bras, Shapewear, Panties- work with Buyer to drive sales and margin growth through product and financial management (includes assortment development, financial forecasting, sales analysis, and implementing key category strategies and initiatives)- helps manage vendor relationships and negotiations- strong sense of apparel, market, and industry trends and regularly shops competition to offer strategy and assortment suggestions to buyer- dot com SPOC for whole center core division (intimates, sleepwear, handbags, accessories)- manages execution of advertising, store merchandising/signage, and item set-up- responsible for training new assistant buyers and buyer apprentice interns

San Francisco

Sears Bras & Shapewear• Financial Planning & Forecasting: Generate and analyze weekly selling reports to provide recommendations to improve performance of current inventory and/or suggest markdown strategies and provide recommendations to buyer for forecast estimates.• Selection and Assortment Planning: Monitor and collect vendor allowance agreements for advertising, markdowns, and signage. Monitor and maintain promotional pricing and providing recommendations based on analysis of sales trends. Performs analysis required to assist in the development of the buy plan. Actively maintains awareness of products, customer preferences, competitors to keep current on ways to better service customer. • Vendor Relations: Liaison between Inventory Management and Vendors on accuracy of items and buy plans. Work with sample coordinator and vendor to help manage and track samples for advertising, reviews, etc. Determine amount of subsidies to be collected from vendors for advertising and ensures timely collection.• Advertising: Create and manage the input of advertising plan (coordinate and setup ad program, obtain samples, communicate to the vendors, advertising team, and logistics team). Approve advertising turns-ins and proofs. Proof point of sale signage and maintain integrity of signage for ease of store execution level. Analyze advertising results to assist in future planning.

San Francisco Bay Area

Buyer Apprentice Program Class 14• Generate weekly financial reports to draw conclusions about possible opportunities and ways to improve business performance, participate in business and line review to evaluate sales and best/worst sellers.• Work with design team and vendors to assist in the development, selection, and negotiation of products; performed analysis of certain programs to help develop buy plan; actively maintain awareness of customer preferences and competitors.• Establish collaborative relationships with Inventory Management, help manage item set up process, participate in the process of building and maintaining relationships with vendors. • Assist in the coordination and setup of ad programs and advertising turns-ins.

San Francisco Bay Area

Merchandise Women's Ready-to-Wear and Intimate Apparel to maximize sales and create a memorable shopping experience for customers.Provide support for Visual Team.

Development, Program, and Admin SupportEvent Planning and Marketing (annual Gala, monthly public programs, special events)Donor Cultivation

Visual Merchandising of New Merchandise and Store DisplayTraining New Co-WorkersBuyingStore Operations

Coordinator for Therapy Fluffies De-Stress Event (Fall 2011)Market De-stress seminars to studentsSpread awareness and education about stress management methods.

Create awareness about how oppression impacts mental health.Empower students to develop culturally relevant coping strategies.Facilitate dialogue between and within different cultural groups addressing intersections of gender, race, ethnicity, class, sexual orientation, physical ability, and religion among others.

Bachelor Of Arts (Ba), Studio Arts; Sociology (Social Work Emphasis)

Double Major in Art Studio and Sociology; formal Asian American studies coursework

Education record