- Responsible for up to 18 local and trade area media plans, including one top 20 market for Sonic, that equate to approximately $9 million in annual budget planning and maintenance.- Team manager of local media spending across all Sonic markets, maintaining an intricate Excel document that captures spending allocation by media vehicle by market. Responsible for issuing an updated monthly report to Sonic Corporate.- Accountable for building and maintaining a database of all active local media flowcharts that has grown to encompass nearly 150 local markets. Responsible for fulfilling client data requests pertaining to all local markets in the Sonic system.- Maintain accurate monthly billing of broadcast media for up to 18 local and trade area media plans.- Cultivate client relationships through individual market collaboration of appropriate and effective media vehicles. Travelled to individual local markets to present an annual media plan recommendation to Co-op/Franchisee groups.

- Managed a hybrid role assisting the local media and field account managers on the Sonic Drive-In account.- Solely responsible for creating and maintaining a database of over 130 local media Excel flowcharts and promptly fulfilling client requests for data pertaining to all local markets in the Sonic system.- Produced quarterly Share of Voice reports detailing current QSR competitive data necessary for the local media planners to build annual plans and gain insight into their local markets.- Executed franchisee requests for customized monthly FSI coupon print drops from the initial creative estimate to final printing approval. Additionally, collaborated with Sonic's Hispanic agency to produce the monthly bilingual coupon print drop.