Alise M. Edgcomb Email & Phone Number

Houston, Tx, Us

Houston, Texas, United States

I offer executive-level consulting services to the world's leading brands, financial firms and integrated marketing agencies. Work includes strategic counsel, creative ideation, marketing and media strategy, executive media training, video and design direction, new business / RFP support and professional writing for a variety of settings and audiences. I also offer customized education and training programs for marcomms professionals, which has recently included both 100+ person… Show more I offer executive-level consulting services to the world's leading brands, financial firms and integrated marketing agencies. Work includes strategic counsel, creative ideation, marketing and media strategy, executive media training, video and design direction, new business / RFP support and professional writing for a variety of settings and audiences. I also offer customized education and training programs for marcomms professionals, which has recently included both 100+ person Zoom courses and one-to-one support. I truly enjoy educating and learning from diverse minds across our industry and providing mentorship based on my unique experience. Show less

Lend creative ideation, strategic planning and pitch execution to global consumer brands, including the Procter & Gamble portfolio.Support executive leadership during heavy traffic campaigns and seasonal sponsorships.

Longstanding tenure at 5W PR managing communications team (PR, Graphic Design, Marketing, SEO) representing national and global B2C and B2B brands across beauty, wellness, sustainability and lifestyle categories.• Engineered innovative, 360-degree marketing and PR campaigns that exceed KPI's from ideation to execution• Delivered large-scale communications programs including seasonal promotions, media relations, social and digital rollouts, stakeholder communication, results… Show more Longstanding tenure at 5W PR managing communications team (PR, Graphic Design, Marketing, SEO) representing national and global B2C and B2B brands across beauty, wellness, sustainability and lifestyle categories.• Engineered innovative, 360-degree marketing and PR campaigns that exceed KPI's from ideation to execution• Delivered large-scale communications programs including seasonal promotions, media relations, social and digital rollouts, stakeholder communication, results measurement and reporting to C-suite management• Drove consistent media results on a national and regional scale• Wrote effective executive speeches, company articles, press releases, social media content and email campaigns• Produced high-touch, high-return special events (including heavy virtual events) including launch parties, charity events, press previews, conferences, executive meetings, photo shoots and appearances• Sourced brand ambassadors, celebrities, local public figures and social influencers for seasonal marketing and PR campaigns• Increased year-over-year personal client revenue 18 - 20 percent annually• Generated $3MM+ in sales as a direct result of editorial segments on Good Morning America, The View, TODAY and Business Insider• Featured speaker at Indie Beauty Expo and author of multiple published articles on PR coaching and expertise• Supported brand launches into Amazon, Ulta Beauty, Target, Neiman Marcus, Nordstrom and Bergdorf Goodman• Reworked PR reporting to sync with Google Analytics, SEO impact and competitor share of voice• Taught 5W University professional courses on strategic writing, selling in integrated programs and pitching effectively Show less

Milwaukee, Wi

Client work included Kohl's Department Stores, Kohl's Cares for Kids, Kohl's Sustainability Initiatives, Mohawk Flooring, BISSELL, airTran and more • Coordinated events in 50+ media markets nationwide on behalf of Fortune 500 retail client’s philanthropic programs, including partnerships with local schools, hospitals and scholarship programs • Publicized retailers’ sustainability initiatives and interpreted complex research for public consumption• Spearheaded start-to-finish… Show more Client work included Kohl's Department Stores, Kohl's Cares for Kids, Kohl's Sustainability Initiatives, Mohawk Flooring, BISSELL, airTran and more • Coordinated events in 50+ media markets nationwide on behalf of Fortune 500 retail client’s philanthropic programs, including partnerships with local schools, hospitals and scholarship programs • Publicized retailers’ sustainability initiatives and interpreted complex research for public consumption• Spearheaded start-to-finish execution of creative PR concepts for new designer and celebrity collaborations, seasonal collections and cross-category brand expansions• Wrote pitch letters, news releases, broadcast scripts and executive talking points in precise AP style• Created the agency’s first social media training program for clients, focusing on building a loyal consumer base, optimizing content and increasing engagement• Engineered big-picture activations during events like the Food & Wine Classic, New York Fashion Week and Coachella Show less

New York, Ny

Ba, Summa Cum Laude, Public Relations, Marketing

Education record