Exploring new opportunities!

Executed a data-driven digital marketing strategy for Experis’ IT Services targeting B2B (business decision makers) in Germany. Along with focusing on B2C (candidates) for professional resourcing campaigns. - Executed lead generation and lead nurturing campaigns and ensured successful lead conversion. x★ exceeded the goal for MQLs in 2021, within budget - Tool owner of HubSpot Marketing & Sales Hub comprising of 10,000+ contacts along with planning and executing process automation via workflows in compliance with GDPR - Maintained regular data hygiene to optimize lead conversions, increasing double opt-ins, reducing bounce rates, consistent data fields, etc. - Drove the funnel conversion optimization with the digital marketing and telesales team with new improvement ideas, feedback & results. Optimized the lead score based on closed loop reporting.- Created reporting dashboards in HubSpot and Excel using data from multiple sources: HubSpot, Google Analytics, Microsoft Dynamics, LinkedIn Recruiter, Stepstone Job ads, Xing job ads & ROMA - Ensured successful planning, execution and optimization for key traffic KPIs via paid search, paid social, organic, email marketing, digital events and other digital partner platforms. - Managed budgets and overlooked campaign performance across all digital channels to drive strong return on investment - On-boarded Belgium’s marketing team to the German HubSpot account requiring re-designing the HubSpot account setup to accommodate for more collaborations and clean data organization. - Worked with the global team on an integration between HubSpot (Marketing Hub) and Microsoft Dynamics (Sales Hub) to sync leads and opportunities. - Project manager to implement Experis Career Accelerator in Germany

Managed strategic and operative marketing communication activities at B2B and B2C levels for ngena’s SaaS (Software as a Service) connectivity platform.  -Channel marketing in collaboration with the sales team to sell ngena SD-WAN as a Service solutions in regional and global markets-Developed local and international marketing campaigns with partners to Go-To-Market-Marketing automation using HubSpot for marketing campaigns including lead nurturing with the help of customer journey workflows, social media management, email marketing and reporting-Social media marketing and advertising for LinkedIn, Twitter & Youtube-Built a new corporate website and SEO management -Nominated for the Digital Communications Awards 2019 in the category of best Corporate Website-Performance analysis & reporting-Event organisation – physical and digital events-Content creation of all types of marketing materials -Built a web based partner portal -Managed PR & corporate communications-Management of external agencies local & international-Ensured consistent application of the corporate brand design guidelines

Founded and headed a digital media marketing agency in India called Impressions, providing marketing and digital content creation services including films and design for corporates and individuals across the world.Managed an internal team of 6 (in-house & remote) designers, video editors and content writers. Conceptualized and implemented digital marketing projects and campaigns in multiple languages for social media channels, websites, newsletters and internal/external presentations for our clients.

Managing travel requires creativity to make each experience unique. At Butterflyers, I created customised itineraries, presentations and reservations for inbound and outbound individuals and groups across the world. I also created destination marketing materials for online marketing.I attended travel meets, events, presentations and trainings from tourism boards and luxury hotels worldwide and acquired specialist certificates for various destinations across the world. Web : butterflyers.biz

I pursued my MA in post-production editing at BU. My creativity found an advanced direction here.During the course, I was actively involved to help the global student community to address their queries and questions. This job gave me great insights into interacting and supporting students from across the world.

• Film editing faculty for Business and Technology Education Council (BTEC) course• Film Editor for MGIS pedagogical films

I was the Assistant Director and Production Manager for two Television commercials.Directing and producing commercials with around a 100 people crew is a different ball-game. The experience at Film Farm was insightful and gave me strong advantage of understanding the large-scale media industry in Mumbai.

I directed 2 documentaries at the ‘Shanti Asiatic School Film’.I was also the Assistant Director for the documentary film on: Pandit Deendayal Petroleum University, GandhinagarI gathered immense knowledge and experience of the entire film production process and the know how of this sector through this internship.