• Develop and curate engaging content to be distributed in various communication channels, including website, blog, social media, e-commerce offers, sales & consumer newsletters and printed marketing materials.• Creating and maintaining a streamlined content calendar. Writing, editing, and publishing content pieces with a journalist’s mindset.• Generate innovative ideas to keep the brand at the forefront of consumer awareness. • Craft compelling and unique stories that showcase the essence of FNWE wineries, wines, vineyards, people, sustainable practices, gardens, historic buildings, and more.• Work closely with different departments and team members, including marketing, social media, DTC, winemaking, sales, and events, to gather information and insights for content creation.• Collaborate with Creative Director and in-house photographers and videographers on visual content needs to ensure multimedia elements complement written content.

Building a positive team environment to help athletes achieve their athletic and personal goals.

• Collaborate with clients to strategize and implement effective social media content strategies• Work with clients to produce written and visual content for their websites and web-based businesses• Help businesses discover and articulate their voice to establish their brand, build deeper connections, and engage their customer base• Design and build websites for a variety of industries to support sales and marketing initiatives• Graphic design for print and web-based marketing collateral for local and digital distribution• Develop and edit articles to meet publishing deadlines• Edited and published 7 issues of a literary magazine, BLACKBERRY: a magazine, soliciting work from writers and artists across the globe• Organize, market, and facilitate online writing communities of 25-125 individuals across the world• Organize, market, and facilitate sold-out luxury arts-based workshops and retreats for women in wine country.Past clients include: Ann Ernish-Backen, VinePair, Carrie-Anne Moss, Vintage Wine Estates, Chicago Reader, Chicago Women Magazine, Level Edge Builders

• Support the Director of Communications in establishing and driving a multi-channel communications strategy for Meadowood Estate• Create and deploy a regular schedule of consumer and member-facing digital communications based on the annual Sales & Marketing plan, Meadowood Club and Napa Valley Reserve calendars, and ad hoc needs• Create and print the daily Meadowood Journal with Estate Happenings, information, hours of operation for distribution to guestrooms at turndown• Create, maintain and deploy internal communications documents • Communications Policies & Procedures• Circulate mentionings of the Estate (Meadowood & entities, TNVR, Southbridge) in publications to the internal team, along with demographic and reach figures• Support the Director of Communications in working closely with Jarvis Communications and Relais & Chateaux Public Relations to support their efforts in representing Meadowood• Support the Director of Communications in creating messaging, images and content for the Estate’s Instagram, Facebook, Twitter and LinkedIn.

• In conjunction with CEO, set growth goals for the DTC channel, both online and in-person, across all SKUs• Developed an annual budget and closely manage monthly performance against the budget• Created and analyzed sales reports and utilized data to develop, implement and evaluate strategies to build brand awareness and increase sales effectively• Managed and improved Club offerings; track and improve customer lifetimes• Cultivated online presence via creation of content on social media channels • Created content and managed frequency of newsletter to ensure the highest possible consumer engagement• Executed pre-sales trip plan with Owner for effective use of time and post trip follow up• Hosted and facilitated virtual and in-person tastings for consumers • Coordinated with CEO and any external consultants to ensure seamless execution of all wine releases and related marketing projects• Awareness of all compliance requirements, staying abreast of changes• Worked closely with CEO and GM to develop and execute sales and marketing strategies for the DTC channel that drives customers • Further developed CRM/and DTC programming, and gained proficiency in back-end systems, working to streamline existing processes and instituted new procedures to increase efficiency and sales.• Planned and executed promotions, hospitality events and tastings that are unique experiences for Winery Direct consumers

• Managed company website and e-commerce resulting in e-commerce sales 92% growth rate for Ruby Hill Winery and 85% growth rate for Rubino Estates Winery• Implemented email marketing strategy and campaigns to increase traffic to the e-commerce site• Collaborated with ownership on promotions to drive brand awareness and build loyalty• Maintained brand identity across social platforms• Analyzed tactics and translate qualitative data into recommendations for revising social media, content marketing, SEO and social advertising campaigns• Collaborated with Wine Club manager to create collateral for wine club brochures and club member communication• Created and maintained digital content and assets• Daily posting to social media accounts resulting in overall increased engagement and follows on main platforms• Managed and respond professionally to social media reviews• Edited and updated tasting room collateral• Worked with the winemaker to produce tasting room notes and marketing materials• Submission of wines for competition and reviews• Took high-quality photos and videos for distribution on appropriate social channels• Prepared presentations for marketing meetings as needed

• Supported the Sales team by coordinating experiences for wholesale and trade guests, including creating itineraries, booking reservations, and acting as concierge to guests by making additional recommendations as needed• Collaborated with sales and marketing teams to streamline process to ensure greatest guest satisfaction• Developed new hospitality request form for wholesale and trade guests • Developed a training program for ambassadors dedicated solely to trade guest tours and experiences• Collaborated with sales team to develop a hotel concierge program to increase new customer traffic to property• Edited and update tasting room collateral• Created guest-facing wine club and industry wine club pricing and benefits documents• Assisted marketing team with promotional events• Assisted marketing team with social media content creation, posting, and engagement• Took high quality photos for distribution on appropriate channels• Managed and responded to social media reviews• Reviewed and processed donation requests for the Wente Foundation• Created and managed budget for Wente Guest Cottage renovations, maintenance, and supplies• Coordinated maintenance and cleaning of Wente Guest Cottage

• Provided an exceptionally high level of customer service • Educated guests about the history of Wente Vineyards and its wines• Recruited new club members• Assisted guests in the selection and purchase of wines for enjoyment at the winery or in their homes• Maintained a friendly, warm and clean tasting room environment• Promoted current events to the tasting room visitors• Assisted with inventory and restocking• Established relationships with clientele to help maintain referrals and repeat business