Alisha Standing Email & Phone Number

London, England, United Kingdom

I manage the day-to-day external and internal communications program for iRobot in EMEA, with a primary focus on the UK, Germany, France & Spain as well as 14 other distributor based markets. In this role, I orchestrate comprehensive external communications programs that:- Elevate the company's corporate image as a premier consumer robot organisation, global technology innovator, and leader in the smart home sector.- Enhance visibility and awareness of iRobot products, including Roomba Combo robot and iRobot OS software, establishing each as best-in-category solutions for consumers’ cleaning needs. - Contribute to sales success by fostering consumer adoption of iRobot's products through strategic media initiatives, such as: - Product launches and partner announcements securing over 110+ pieces across EMEA for the j7+ launch including, Caschys Blog, Xataka, Clubic and Forbes - Proactive media pitching (e.g. pet-focused campaigns), holiday gift guides, key selling events (e.g. Prime Day, Mother’s/Father’s Day & Black Friday - TV product placements (e.g. Taskmaster, Graham Norton Show and Grand Designs) - Influencer events & partnerships (Fall event)- Create and develop employee stories from across EMEA and share them on iRobot’s intranet Homebase to increase engagement by 60% from across the globe- Delivered multiple EMEA-All hands, Stand-ups and London-based cultural events (ie, Star Wars Day & Pi Day) that have contributed to building morale, culture, and overall attendance to the London office- Participate in ERG activity ranging from hosting the International Women's Day internal panel, contributing to cultural posts, blogs and thought-leadership pieces. I am currently co-Chair of the Women’s ERG supporting on podcast and book club programmes.

London And Remote

Established a company that focused on early-stage start-up communication programmes, internal communications, spokespeople strategies and investor relations. From a two-person agency, it grew to seven with various disciplines in order to support the agency and client goals. With over a six-figure turnover, we built highly effective media and influencer initiatives, thought leadership pieces and tailored CEO media training. We later added Diversity, Equity and Inclusion programmes, paid campaign management, funding round communications support and cross market communications (UK, EMEA, Global). - Served as a primary contact for all clients- Developed quarterly/yearly PR plans, ensuring team activities mapped back to budget, goals and objectives.- Helped conceptualise, create and execute PR campaigns; examples included: - The Future Plate: Supper Club - Made You Look exhibition - AudioMob: Series A funding announcement - CodeCoven: Development of Accreditation messaging, Partnership stories and C-Suite profiling - Ancore Strategy: Development of internal group activities including a first in-person gathering in SwitzerlandDaily responsibilities included:- Hiring and developing team members to supplement the existing skill base- New business development, creative ideation, pitching and onboarding- Developed and managed team budgets, tracking hours and spend against retainers- Wrote, edited, and proofread press materials, including blog posts, bylined articles, infographics, scripts, surveys, pitches, press releases, as well as various monthly/weekly reports.- Developed and wrote preventative crisis communications for external and internal uses- Led and motivated team members in day-to-day activities, ensuring morale remained high while productivity stayed consistent.- Worked with company spokespeople, ranging from the C-suite to brand/product managers, for media engagements, including reactive and proactive opportunities.

London Area, United Kingdom

Clients: iRobot, Intel, OkCupid, Amcor, Flir, Capgemini, Careology, Drones Champion League, Bittrex Global- Client work spanned B-to-B technology, consumer electronics, dating apps, consulting firms and crypto currency. - Served as a primary contact for multiple clients and other EMEA based agencies in a hub-format- Served on the front line of media relations activities on behalf of consumer and B-to-B clients, and developed the skills necessary to manage client accounts.- Spearheaded press outreach for product launches, news announcements, events and media days.- Established strong editorial relationships with members of the consumer tech, tech and lifestyle press. - Secured prominent client placements in national and international online, print and broadcast media. - Drafted press materials, including press releases, Q&As, key messages, campaign recaps, etc.- Staffed executive briefings and provided media coaching as needed.- Developed quarterly/yearly PR plans, ensuring team activities mapped back to budget, goals and objectives.- Helped conceptualise, create and execute PR campaigns; examples included: - Game of Thrones & OK Cupid collaboration - Cold beer study - Intel launching AI in Space via a satelliteResponsible for event planning and implementation, such as media tours and product launches (budgets of ~£80k).

Marketing Management, Business, Management, Marketing, And Related Support Services, 2:1

A Levels, B-C

Activities and Societies: I partook in weekly ballet lessons.

10 Gcses, A* - B

Activities and Societies: An active member of both the debate and football teams. Alongside participating in the Duke of Edinburgh scheme.