Alisha Steindecker Email & Phone Number

New York, United States

Washington, DC, US

Jersey City, NJ, US

Jersey City, NJ, US

Built the membership strategy and business for Forbes and managed a team of growth experts focused on scaling growth through lifecycle development. Partnered with Editorial, Business Intelligence, Product and Engineering teams to drive collaborative growth.-Created the brand vision for the Forbes membership product-Led and launched MyForbes, the first.

Jersey City, NJ, US

Washington, DC, US

Developed and managed The Atlantic’s consumer acquisition strategy, working collaboratively with Product, Engineering, Data Science and Editorial to prioritize growth efforts through identifying areas of promising cash opportunity and risk. -Analyzed the entire consumer lifecycle, implementing loyalty and habit-building tactics into the acquisition.

Launched and led audience development and subscriptions acquisition effort for The Express News Group to increase subscriptions to its publications: The Southampton Press and The Sag Harbor Express. Used a variety of marketing channels – email, social media and display – to acquire and retain subscribers.

Reported and wrote news and feature stores for The Sag Harbor Express, The Southampton Press and 27east.com on a variety of topics, including breaking news and local events. Localized several national stories, such as about climate change, and led effort to participate in #CoveringClimateNow, a global initiative to cover climate change with The Guardian.

New York, NY, US

Conceptualized and managed digital marketing campaigns, owning budget planning to content and channel strategy, execution and optimization to meet aggressive audience development and revenue goals. Built analyses of KPIs measured against goals to inform marketing strategies. Reported on actionable insights from analytics.

New York, NY, US

Developed, implemented and managed paid and organic fundraising and audience development campaigns across digital marketing channels to meet Marketing and Foundation-wide goals. Worked to grow, engage and retain audiences through content engagement strategy.

• Pitched and wrote daily news and feature stories for print and online, and covered breaking news. Wrote up to 11 stories each week, including about local government and politics, crime, business, real estate, law and.
• Received second place from the New York Press Association for crime reporting: broke story, and did a series about an Ecuadorian immigrant found dead outside her home in East Hampton after missing for six weeks
• Received third place from the New York Press Association for best news story, about a confederate flag stolen from a Montauk shop at a time when they were stripped from national retailers, following a massacre at a.
• Broke story on high profile real estate developer Sean Ludwick of BlackHouse Development—represented by top defense attorney Benjamin Brafman—who tried to buy a boat and flee the country while free on $1 million bail
• Promoted from intern at The Southampton Press, May-Sept. 2014

Researched issues relating to women’s rights for Brooke Kroeger, senior fellow at Schuster and director of NYU Journalism’s graduate Global and Joint Program Studies, for her book The Suffragents: How Women Used Men To Get The Vote, published in Sept. 2017.

Master Of Science - Ms, Journalism

Bachelor Of Arts - Ba, International And Global Studies, Journalism

Study Abroad, International/Global Studies And Media

Study Abroad