Alisha Steindecker Email & Phone Number

New York, United States

Washington, Dc, Us

Jersey City, Nj, Us

Jersey City, Nj, Us

Built the membership strategy and business for Forbes and managed a team of growth experts focused on scaling growth through lifecycle development. Partnered with Editorial, Business Intelligence, Product and Engineering teams to drive collaborative growth.-Created the brand vision for the Forbes membership product-Led and launched MyForbes, the first personalized experience on Forbes.com for Forbes members, where they can access all of their benefits, including premium journalism, members-only events, premium video, and where they can sign up for newsletters personalized for their interests and more. We found that MyForbes helped our members develop churn-busting behaviors-Ran the paywall strategy, including testing and rollout of propensity to subscribe machine learning model focused on helping the membership business grow fast based on how likely someone is to subscribe. In early days, PTS proved to grow subscriptions by 20%-Ran a/b testing for the Growth team, from topic and author-based tests to new member benefits-Created unique user journeys for different audiences across owned and earned channels-Co-created the first shared roadmap between the product and growth teams based on cash opportunity -Oversaw performance and email marketing efforts, scaling budgets 100% and increasing conversion rates-Led the first audience research project for Forbes in decades in an effort to learn more about our audience, from prospects to paying members, and to create personas-Developed the business logic for the Forbes membership business-Created a culture of data literacy

Jersey City, Nj, Us

Washington, Dc, Us

Developed and managed The Atlantic’s consumer acquisition strategy, working collaboratively with Product, Engineering, Data Science and Editorial to prioritize growth efforts through identifying areas of promising cash opportunity and risk. -Analyzed the entire consumer lifecycle, implementing loyalty and habit-building tactics into the acquisition strategy, such as newsletter growth, with an eye on customer lifetime value. -Helped implement a client-side testing framework.-Ran the launch of free trials in an effort to drive meaningful growth with an eye on retention. -Oversaw performance marketing and email marketing engagement and acquisition efforts.

Launched and led audience development and subscriptions acquisition effort for The Express News Group to increase subscriptions to its publications: The Southampton Press and The Sag Harbor Express. Used a variety of marketing channels – email, social media and display – to acquire and retain subscribers.

Reported and wrote news and feature stores for The Sag Harbor Express, The Southampton Press and 27east.com on a variety of topics, including breaking news and local events. Localized several national stories, such as about climate change, and led effort to participate in #CoveringClimateNow, a global initiative to cover climate change with The Guardian, The Nation and Columbia Journalism Review.

New York, Ny, Us

Conceptualized and managed digital marketing campaigns, owning budget planning to content and channel strategy, execution and optimization to meet aggressive audience development and revenue goals. Built analyses of KPIs measured against goals to inform marketing strategies. Reported on actionable insights from analytics.

New York, Ny, Us

Developed, implemented and managed paid and organic fundraising and audience development campaigns across digital marketing channels to meet Marketing and Foundation-wide goals. Worked to grow, engage and retain audiences through content engagement strategy.

Pitched and wrote daily news and feature stories for print and online, and covered breaking news. Wrote up to 11 stories each week, including about local government and politics, crime, business, real estate, law and education. • Received second place from the New York Press Association for crime reporting: broke story, and did a series about an Ecuadorian immigrant found dead outside her home in East Hampton after missing for six weeks• Received third place from the New York Press Association for best news story, about a confederate flag stolen from a Montauk shop at a time when they were stripped from national retailers, following a massacre at a church in Charleston• Broke story on high profile real estate developer Sean Ludwick of BlackHouse Development—represented by top defense attorney Benjamin Brafman—who tried to buy a boat and flee the country while free on $1 million bail• Promoted from intern at The Southampton Press, May-Sept. 2014

Researched issues relating to women’s rights for Brooke Kroeger, senior fellow at Schuster and director of NYU Journalism’s graduate Global and Joint Program Studies, for her book The Suffragents: How Women Used Men To Get The Vote, published in Sept. 2017.

Master Of Science - Ms, Journalism

Bachelor Of Arts - Ba, International And Global Studies, Journalism

Study Abroad, International/Global Studies And Media

Study Abroad