Alisha Workman
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Alisha Workman Email & Phone Number

Paid Social Senior Specialist at Cendyn
Location: Chicago, Illinois, United States 8 work roles 2 schools
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Current company
Role
Paid Social Senior Specialist
Location
Chicago, Illinois, United States

Who is Alisha Workman? Overview

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Quick answer

Alisha Workman is listed as Paid Social Senior Specialist at Cendyn, based in Chicago, Illinois, United States. AeroLeads shows a matched LinkedIn profile for Alisha Workman.

Alisha Workman previously worked as Personal goal pursuit at Career Break and Senior Paid Social Strategist at L2Tmedia. Alisha Workman holds Bachelor Of Arts (Ba), Theater Performance from Columbia College Chicago.

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Email format at Cendyn

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Cendyn

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Profile bio

About Alisha Workman

Alisha Workman is a Paid Social Senior Specialist at Cendyn. Colleagues describe her as "I had the great pleasure of managing & working with Alisha while I was the Director of Cendyn’s Paid Social department. Alisha regularly went above & beyond her day to day client responsibilities to assist with numerous projects that benefited the department and Cendyn's digital offerings. She is incredibly responsible and dependable, always guaranteeing anything assigned to her is accomplished. Alisha's growth during the year we worked together was impressive. She took on numerous clients, new platforms, the training & mentoring of junior team members, and assisting with the interview process to help in expanding the team globally. She is passionate about driving clients’ results, utilizing her social and digital marketing expertise in providing innovative strategies and remaining agile to shift directions when necessary. On top of all that, she does it all with a positive attitude and genuine kindness that makes her an amazing colleague, source of leadership, and valuable asset for any team or company she is working with. I would love to work with her again in the future and hope our career paths cross again.", "Alisha is an absolute rockstar on the Social Media team! I had the privilege of collaborating with her for the past two years across a wide range of accounts and challenging projects, and her performance consistently stood out. What truly sets Alisha apart is her unwavering professionalism and dedication to her craft. She approaches every task with meticulous attention to detail and an unparalleled work ethic. Alisha's commitment to accuracy ensures that all her work is of the highest quality, leaving no room for errors or oversights. One of Alisha's greatest strengths is her ability to guide clients toward success. With her innovative strategies and creative thinking, she consistently delivered impressive results. Alisha has a remarkable talent for understanding the unique needs of each client and tailoring her approach accordingly, ensuring that their goals are not only met but exceeded. Moreover, Alisha's passion for her work shines through in everything she does. She consistently goes above and beyond to exceed expectations and deliver outstanding outcomes. Her dedication to staying updated with the latest trends and industry best practices further showcases her commitment to excellence. In addition to her professional achievements, Alisha is an absolute pleasure to work with. She brings a positive energy and a collaborative spirit to every project, making the entire team feel motivated and inspired. Her ability to effectively communicate and build strong relationships with both colleagues and clients creates a harmonious and productive work environment. Without a doubt, I wholeheartedly recommend Alisha for any role or opportunity she pursues. Her combination of exceptional skills, unwavering dedication, and remarkable creativity make her a true asset to any team. Alisha's passion for social media and her proven track record of success make her an invaluable professional. Any organization would be fortunate to have her on board!", and "Alisha was a standout on the Social Media team! I worked with her for a number of years on many different accounts and complex projects. She has the highest degree of professionalism, work ethic and accuracy. Alisha made sure to guide all her clients to success through innovative strategies and creativity."

Current workplace

Alisha Workman's current company

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Cendyn
Cendyn
Paid Social Senior Specialist
AeroLeads page
8 roles

Alisha Workman work experience

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Paid Social Senior Specialist

Current

Boca Raton, Fl, Us

In this role, I work entirely on paid campaigns for global hospitality, travel, and casino/gaming clients across multiple social platforms.> Campaigns: I manage paid campaigns for hotels, attractions, & casinos on Facebook, Instagram, Pinterest, LinkedIn, Snapchat, & Reddit. My work starts with building the overall social strategy, through implementation, and into reporting. We work on a full funnel approach from brand awareness to conversions, with campaign budgets ranging from $10,000 to over $2M per year.> Training: I've created training and onboarding documents and decks for my team and cross-department collaborations. A teammate and I created and implemented a new in-depth QA doc and process. I've led and organized training sessions for the Paid Social team as well as participated in multi-department presentations to the whole company.> Hiring: I've been an active participant in hiring a US Specialist, global Specialists & Senior Specialists, and organized & led panel interviews for our Team Lead. I assist in the training and onboarding of new hires, through both individual 1:1s and group trainings.

Apr 2022 - Present

Personal Goal Pursuit

Career Break
Jun 2021 - Mar 2022

Senior Paid Social Strategist

Evanston, Illinois, Us

In the senior role, I worked entirely on paid social campaigns for automotive clients across the continental US. My largest client was MileOne Autogroup which, at the time, supported 25 brands across more than 60 dealerships and several body shops.> Facebook/Instagram: I managed paid campaigns for new & used cars and auto service from creation through implementation. I wrote ad copy, tracked and monitored campaign pacing & progress, and analyzed metrics to create & present reports on data covering both lower and upper funnel tactics. We ran single image, carousel, video, lead gen, and dynamic retargeting ads, with lifetime and monthly campaign budgets.> Client Communications: I was brought on as a specialist to client calls, particularly with MileOne Autogroup, where I was trusted to make recommendations for campaign structures & content and report on KPIs (primarily LPVs) MoM.> Training & Hiring: I was an active participant in the hiring process, helping bring three new members to our team. I assisted in the training of new hires, eventually having full responsibility over a hire's 30/60/90.

Jan 2019 - Jun 2021

Paid Social Specialist

Evanston, Illinois, Us

Similar to the senior role, I managed paid campaigns on Facebook and Instagram from creation through implementation, monitoring/pacing, and reporting (internally and to clients directly).> Organic Content: For a time, I also was responsible for creating & curating organic content to post on Facebook, Instagram, and Twitter. A new team was created to take on this work as my team shifted its focus entirely to paid content.

Apr 2018 - Jan 2019

Social Specialist

Evanston, Illinois, Us

I was contracted through Wunderland Group for a 3 month temp-to-potential hire role. I managed both paid and organic content as listed in the above roles.

Feb 2018 - Apr 2018

Social Media Specialist

Chicago Swordplay Guild

Upon joining the Guild, I created this position with the Communications Director, as they'd previously not had anyone specific managing their social content & strategy. The content revolved around historical and modern martial arts studies, martial arts in media, and general history-related content.> Facebook/Instagram/Twitter: I created and posted organic content (photos, videos, memes), managed a few paid ad campaigns, created and monitored FB events, handled community management, and presented highlights to the team and Guild members.> I also was in charge of finding, managing, and communicating with event volunteers via email and Facebook Groups.

Aug 2016 - Jun 2021

Account Executive | Social Media Strategist

Studio Pax

This combination role was created for me by the owner based on previous work he had seen of mine. Clients we worked with came from various industries including, law, performing arts, higher education, museums, and banking.> Account Executive: I managed project timelines and communicated directly with clients on behalf of the team.> Social Media Strategist: I consulted with clients on which social platforms would work best for them, taught them how to create content calendars, provided the initial calendar(s), and explained social media best practices as they then took on the management of their own profiles.

Jun 2015 - Oct 2017

Social Media Marketing Coordinator

Chicago, Il, Us

I proposed this role after having been employed in a front desk position at Ignite for a year and a half. All content centered around console and PC video games and the gaming industry as a whole. > Blog: I both created & curated content including: interviews with game writers, event reviews, happenings in the industry, gaming charities, and storytelling in games vs film.> Facebook/Instagram/Twitter: I created and posted organic content (photos, videos, memes), managed paid FB events, created & ran challenges & prize events, and did community management.

Jan 2015 - Aug 2015
2 education records

Alisha Workman education

Bachelor Of Arts (Ba), Theater Performance

Columbia College Chicago

Education record

Florida State University
FAQ

Frequently asked questions about Alisha Workman

Quick answers generated from the profile data available on this page.

What company does Alisha Workman work for?

Alisha Workman works for Cendyn.

What is Alisha Workman's role at Cendyn?

Alisha Workman is listed as Paid Social Senior Specialist at Cendyn.

Where is Alisha Workman based?

Alisha Workman is based in Chicago, Illinois, United States while working with Cendyn.

What companies has Alisha Workman worked for?

Alisha Workman has worked for Cendyn, Career Break, L2Tmedia, Chicago Swordplay Guild, and Studio Pax.

How can I contact Alisha Workman?

You can use AeroLeads to view verified contact signals for Alisha Workman at Cendyn, including work email, phone, and LinkedIn data when available.

What schools did Alisha Workman attend?

Alisha Workman holds Bachelor Of Arts (Ba), Theater Performance from Columbia College Chicago.

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