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Accomplished marketing leader with over a decade of experience driving brand strategy and product innovation for global CPG powerhouses and innovative startups. Expertise in:• Brand Strategy & Product Marketing• Multi-Channel Marketing Optimization• Data-Driven Decision Making & ROI Improvement• P&L Management (up to $500M annual revenue)• Marketing Budget Oversight (up to $60M)Career highlights:• Led marketing for $60M portfolio of wellness brands, expanding flagship brand's retail footprint by 550%• Scaled marketing team by 200%, enhancing capabilities in high-growth environment• Optimized $4M media plan, increasing reach and engagement by 10%• Developed $20M super-premium product conceptMy journey from big CPG to agile startups has honed my ability to adapt best practices to diverse business environments. As Founder of Mahogany Jane, I now leverage this expertise to provide strategic marketing consulting across industries.Seeking opportunities to drive growth through innovative marketing strategies. Open to discussing potential consulting projects or relevant full-time roles.Key skills: Brand Strategy, Product Innovation, Go-to-Market Strategy, Consumer Insights, Portfolio Optimization, Cross-Functional Leadership, Trade Marketing, Data Analysis, Project Management, Retail Activation, Agency Management, Market Research, Strategic Thinking, Creativity, Communication
Self-Employed
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Marketing ConsultantSelf-EmployedCalifornia, United States
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Founder & Chief StrategistMahogany Jane 2022 - PresentMahogany Jane specializes in brand strategy and marketing consulting, helping organizations achieve clarity and sustainable growth. Services include:• Brand Strategy Development• Marketing Optimization• Training Workshops• Go-to-Market PlanningDrawing on 10+ years of CPG and startup experience, I transform complex concepts into actionable frameworks that drive results. My approach balances empathy, creativity, and data-driven insights.Recent projects:• Managed rebrand for specialty consumer retail portfolio• Optimized paid advertising for nonprofit, reducing CPA by 40%• Led cross-channel marketing strategy exceeding monthly targets by up to 151%Expertise in brand positioning, competitive analysis, and modern marketing techniques. I provide practical, innovative solutions to enhance marketing impact and build brand confidence.Let's discuss how Mahogany Jane can elevate your marketing efforts and drive growth for your organization.
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Senior Director Of MarketingThe Parent Company 2020 - 2022California, UsLed brand strategy, retail activation, and innovation for a $60M portfolio of 17 wellness product brands. Key achievements:• Optimized brand portfolio, reducing brands by 60% to drive efficiencies in wholesale account support and brand management• Refined go-to-market strategy for flagship brand, expanding retail footprint by 550%• Developed company-wide new product development stage gate process, managing 80+ SKUs in development• Created brand strategies for celebrity-licensed brands, including consumer targeting, marketing pillars, and product roadmaps• Scaled marketing team by 200%, enhancing administrative and trade marketing capabilitiesResponsibilities included managing brand strategy, product innovation, trade marketing, and go-to-market execution for in-house and celebrity-licensed brands.Note: Initially hired by Left Coast Ventures, which became The Parent Company after a merger. The company is now known as Gold Flora Corporation. -
Head Of MarketingEel River Organics 2019 - 2020Scotia, Ca, UsLed new product development and go-to-market strategy for early-stage alternative wellness product startup. Key achievements:• Increased addressable market by 200% through product portfolio optimization and expansion• Managed multiple licensed brand partnerships, leading product development and sales strategy• Expanded brand distribution across California -
Marketing ConsultantSelf-Employed 2017 - 2019Provided independent contract marketing services for a variety of companies across industries. Key projects:• Developed marketing strategy to broaden consumer base for retail store, driving deeper consumer connections through event marketing• Conducted consumer research for education nonprofit, uncovering insights to improve marketing strategy and increase program adoptionOffered expertise in brand strategy, consumer research, and marketing plan development to help clients achieve their business objectives and expand their market reach.
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Brand ManagerGhirardelli Chocolate Company 2015 - 2017San Leandro, Ca, UsManaged key brand initiatives for the American subsidiary of Lindt & Sprungli's $5B premium confectionery business. Key achievements:• Optimized $4M media plan across print and digital vehicles, increasing reach and engagement by 10%• Created $20M super-premium product concept, leveraging consumer insights and market data• Led cross-functional teams in R&D, packaging, operations, and sales to develop and execute multi-channel marketing plans• Managed brand strategy, product innovation, and integrated marketing campaigns for Ghirardelli Bars, Easter & Valentine's Day business linesGhirardelli is known for premium chocolates, sauces, and baking products sold in 30+ countries, with 170+ years of chocolate-making heritage. -
Product Marketing ManagerJelly Belly Candy Company 2014 - 2015Fairfield, Ca, UsManaged strategic initiatives for the privately held confectionery company, reporting directly to head of Marketing function. Key achievements:• Refined media plan across TV, digital audio, OOH, print, and digital video to increase seasonal retail foot traffic and national brand awareness• Developed $10M revenue growth strategy to target new consumer segments• Managed integrated marketing campaigns and product initiatives for Jelly Belly and Sport Beans product lines and seasonal offerings• Optimized media mix across traditional and digital channels, leveraging data-driven insights to improve ROIJelly Belly is a renowned American confectionery company distributed in 80+ countries, known for its gourmet jelly beans and wide variety of sweet treats. Family-owned and operated since 1898, the company was acquired by The Ferrara Candy Company in 2023. -
Associate Marketing ManagerThe Clorox Company 2011 - 2013Oakland, Ca, UsContributed to marketing efforts on the $500M Hidden Valley salad dressing business. Key achievements:• Led cross-functional team to develop $60M national marketing plans across media (TV, print, digital), shopper marketing, experiential, and public relations• Built $3M Hispanic-focused media plan using a test & learn approach to increase household penetration• Championed the development of single-serve offerings, leading marketing inputs from charter through launchThe Clorox Company is a global consumer products company with $7B+ annual revenue and presence in 100+ countries, known for brands like Clorox bleach, Brita, Burt's Bees, and Hidden Valley. -
Project ManagerRpm Development Group 2005 - 2009Montclair, New Jersey, Us
Alisha Johnson Skills
Alisha Johnson Education Details
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The Wharton SchoolMarketing -
Harvard UniversitySociology
Frequently Asked Questions about Alisha Johnson
What company does Alisha Johnson work for?
Alisha Johnson works for Self-Employed
What is Alisha Johnson's role at the current company?
Alisha Johnson's current role is Marketing Consultant.
What is Alisha Johnson's email address?
Alisha Johnson's email address is al****@****ail.com
What is Alisha Johnson's direct phone number?
Alisha Johnson's direct phone number is +176596*****
What schools did Alisha Johnson attend?
Alisha Johnson attended The Wharton School, Harvard University.
What are some of Alisha Johnson's interests?
Alisha Johnson has interest in Education.
What skills is Alisha Johnson known for?
Alisha Johnson has skills like Brand Management, Marketing Strategy, Consumer Products, Marketing, Cross Functional Team Leadership, Competitive Analysis, Business Strategy, Product Marketing, New Product Development, Market Analysis, Customer Insight, Strategy.
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