Alisha Harrison, Mba Email & Phone Number

Minnetonka, Mn, Us

Minnetonka, Mn, Us

Minnetonka, Mn, Us

Minnetonka, Mn, Us

Conduct primary research studies from start to finish for internal clients throughout the various business segments within the business. Develop and manage annual research budget. Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports. Implemented and managed multiple primary research projects using appropriate applied research principles and project management tools to accomplish data collection, data management, data analysis and reportingPresented key findings and insights to key stakeholders and effectively communicate the results

Mountain View, Ca, Us

Developed and implemented global research studies to improve the quality of customer support for advertisers and publishers.Managed start-to-finish qualitative and quantitative research studies, customer research panel, and project management. Leveraged competitive research and market analysis for markets and regions and made recommendations based on key findings.Presented critical data, report summaries, market analyses, and strategic recommendations to internal business partners.

Marlborough, Ma, Us

Managed strategic plan and aligned business practices with emerging strategies while leading colleagues toward common goalsDesigned and implemented broad ranges of qualitative and quantitative market reasearch both nationally and internationally to provide business partners with key insights on product development, product launch, and consumer decision makingProvided strategic consulting and custom customer research across all divisions in coronary therapiesProvided insights with critical data, report summaries, market analysis, and strategic recommendations to upper level management as well as internal and external business partners

Marlborough, Ma, Us

Managed market strategic development. Designed and implemented market penetration plans and programs to accomplish business plans or organizational goals targeting business performanceManaged market strategy research and planning in support of the strategic planning processConducted external and internal operation analysis identifying strategic opportunities, challenges, risk, threats, etc.Leveraged competitive research and market analysis for markets and regions and make recommendations based on key findingsPresented critical data, report summaries, market analyses, and strategic recommendations to internal business partnersCollected, analyzed, and interpreted data using both qualitative and quantitative data

Minnetonka, Mn, Us

Conducted primary research studies from start to finish for internal clients throughout the various business segments within Optum and the rest of UnitedHealth Group through satisfaction measurements and voice of the consumer researchProvided appropriate study design, implementation, and analysis in order to meet the needs of internal and external clientsImplemented and managed multiple primary research projects using appropriate applied research principles and project management tools to accomplish data collection, data management, data analysis and reportingPresented key findings and insights to key stakeholders and effectively communicate the results

Minneapolis, Mn, Us

Provided analysis and insight into the created analytic output with recommendations for business improvement and opportunitiesLeveraged analysis results to inform marketing recommendations based on understanding of the business, the market, and competitionDesigned the development of questionnaires and moderator guides to ensure the necessary data is capturedCommunicated analysis and recommendations to business partnersConducted research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or serviceProvided support in managing research communities and panels, assist with market research project management, and provide support in the ongoing tracking, reporting, and dissemination of results across the firmPresident's Award Nominee

Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting demandPrepared reports of findings, illustrated data graphically and translated complex findings into written textDesigned the development of questionnaires and moderator guides to ensure the necessary data is capturedConducted in-depth data analyses using traditional and advanced methodsStudied market conditions to examine potential sales of a product or serviceMeasured the effectiveness of marketing, advertising, and communications programs and strategiesCommunicated analysis and recommendations to business partners

Dallas, Texas, Us

Assessed promotional needs and gathered data to developed research plansAnalyzed research results and offered marketing strategies to upper-level management to evaluate existing and potential product and service marketsIdentified and monitored competitors and research market conditionsPredicted market conditions, tracked marketing results, and analyzed data about products, services, competitors, and consumersPrepared reports for management covering subjects such as potential markets, anticipated product demand and optimal pricing

Arlington, Virginia, Us

Administered emergency medical treatment as neededAssisted with outpatient and in-patient care and treatmentPrepared blood samples for laboratory analysisKept health records and clinical files up-to-date

Master Of Business Administration (M.B.A.), Business

Bachelor’S Degree, Marketing

Bachelor’S Degree, Management

Certificate, Marketing Optimization And Insights