Alisha Keyzer Email & Phone Number

Melbourne, Vic, Au

Melbourne, Vic, Au

Parkmore

Planned and delivered six end-to-end retail campaigns and events between August and November including: Father's Day, school holidays, Diwali, Halloween, and a multi-tactical / multi-event Christmas campaign.

Melbourne, Australia

Autograph Marketing helps businesses create order from chaos by providing strategic brand and marketing support, digital and social media management, tactical communication, and project management.Key projects include:Marketing Manager - Parkmore Shopping Centre• Planned and delivered six retail campaigns and events between August and November, including Father's Day, school holidays, Diwali, Halloween, and a multi-tactical / multi-event Christmas campaign.Dezi Cooks• Led the integrated rebrand and marketing campaign for Dezi Cooks, a spice range owned by Dezi Madafferi Channel 7s Plate of Origin 2020 winner.FT Events• Managed end-to-end campaigns for cultural festivals at Queen Victoria Market including Sri Lankan Festival, African Festival, and Diwali.Foodie Trails• Developed strategy and managed social media content for Melbourne’s culturalfood walking tours.City of Sydney - Uptown Accelerator Program• Guest speaker on converting digital traffic into physical foot traffic for retail businesses.Nunn Media• Led a rebrand strategy

Dandenong, Victoria, Australia

Managed and delivered comprehensive multi-channel marketing communications responsible for strategy, digital, social media, influencer engagement, and above the line media to support an annual program of 20 retail campaigns, major festivals & events (attracting up to 40,000 people), to grow Market visitation (up to 5.6 million annually) and brand equity.

Dandenong, Victoria, Australia

Known as the "cook's market", Dandenong Market is a 156-year old traditional market and a mecca for fresh produce and hard-to-find ingredients. The retail jewel of Dandenong produces impressive stats: 4.7 million visitors a year with more than 200 market traders selling honeycomb fresh from the beehive, flowers cut from the farm and apples picked from the orchard.Responsible for developing, implementing and continuing to evolve multi-channel marketing communications that support an annual program of up to 20 events including major festivals (attracting up to 38,000 people), activations and theme days to grow Market visitation and brand equity.

Berwick, Victoria, Australia

Responsible for supporting the University’s student recruitment activities through the development, planning, organisation and delivery of marketing events and activities. Key achievements:* Managed the planning, organisation, advertising delivery and evaluation of more than 85 recruitment events and activities per year, increasing enrolments from 300 students in 2017 (the first cohort) to 1800 students in 2019 and supporting the university’s strategic direction to ‘become a popular student destination’.* Project managed four key on-campus recruitment events annually (Open Day, Change of Preference Day, Experience Days and Career Practitioner Day), working collaboratively with all areas of the university to deliver a seamless brand experience within allocated budgets and timeframes.* Directed social media requirements to drive content and engage audiences for Federation’s Berwick campus social channels for all student events.* Built and maintained relationships with key external stakeholders such as principals, secondary school teachers, career practitioners, local councils and businesses to support student recruitment.* Managed the Student Ambassador program at Berwick looking after the selection, training and rostering for all recruitment events and activities.

Berwick

Educating our next generation of passionate marketers by delivering engaging content for ‘Services Marketing’, ‘Principles of Marketing’, and ‘Tourism Marketing’.

Melbourne, Australia

Responsible for leading and developing a team of seven marketing professionals responsible for the branding, marketing and events for Clive Peeters nationally.Key achievements:* Implemented strategies and policies to protect Clive Peeters’ brand integrity increasing Clive Peeters’ customer experience to 94%, a very satisfactory level.* Led an in-house Marketing Department developing the strategy and played a ‘hands on’ role in the execution of 52 retail campaigns a year for the national marketing program. This involved a core focus on directing and approving all copy and creative for TV, radio, press, catalogues and the website. As well as, below the line communications such as direct marketing and shareholder communications.* Managed, promoted and conducted company wide events. Designed to promote brand engagement these events were for over 500 employees, held in five locations across Australia on one night. This required producing the AV presentation (in conjunction with Channel 9), sourcing venues, transport, menus, speech writing, prize sourcing and all event marketing and collateral.* Managed all retail, staff and brand activation events across multiple states, including in-store major events, grand openings and brand activations. * Managed and negotiated all aspects of Clive Peeters annual marketing budget, which was in excess of $30million.* Managed Clive Peeters annual market research project, which involved telephone surveys, exit surveys and mystery shopping.

Melbourne, Australia

Key achievements:* Recruited, coached and managed a department of five direct reports including a Marketing Assistant, three Senior Graphic Designers and a Copywriter/Producer.* Assisted negotiations and maintained the annual media budget, which was in excess of $18million. Consistently monitored all mediums to ensure a competitive share of voice was always maintained.* Managed creative concept briefs and the production of all marketing collateral for 52 retail campaigns a year. This incorporated directing and writing copy and creative for TV, radio, catalogues and press, as well as below the line communications.* Following the ASX float in September 2005, planned the opening of 11 new retail stores throughout Sydney, Tasmania and regional areas. All launch campaigns involved brand positioning, stakeholder development, media negotiations, creative strategy and tactical communications.* Prepared the Intellectual Property submissions to register and protect Clive Peeters brand trademarks ‘so easy’ and ‘e-e-easy’. All marks were successfully registered. Following registration three challenges of misuse were also managed with the legal team.

Melbourne, Australia

Key achievements:* Analysed and reported on the profitability of 52 marketing campaigns a year. This included designing and writing reports for Senior Management that compared competitor activity, floor traffic performance, sales performance, and advertised-line analysis to determine whether a return on investment was achieved. * Coordinated and reviewed all media bookings (TV, radio and press) and schedules, dealing with direct media outlets and media buying partner Nunn Media.

Melbourne, Australia

Key achievements:* Wrote, booked and coordinated press and in store apologies ensuring compliance with the ACCC regulations.* Researched and monitored catalogue distribution of more than 1.2 million catalogues, using post-code hit rates to determine the most suitable distribution to maximise the effectiveness of each campaign.

Advanced Presentation Skills

This short course enhances your skills and confidence by providing a new perspective on presenting. Applying the principles of persuasion.

Digital Marketing

Bachelor Of Communication (Public Relations), Public Relations, Advertising, And Applied Communication

Bachelor Of Tourism