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Alisha Marfatia is a Product Strategy at EvolveWare at EvolveWare, Inc. She possess expertise in analytics, market research, salesforce.com, business development, start ups and 14 more skills. She is proficient in French. Colleagues describe her as "There is no other person I would rather have leading data analytics and business intelligence, than Alisha. I had the pleasure of working with Alisha for over a year on the growth and product team at Threadflip. Alisha is extraordinarily quick, precise and able to synthesize any data set into meaningful and actionable next steps. Alisha helped to build out our web and iOS mobile testing framework, and ensured data integrity was met in any tests that were run and analyzed. She used her sharp analytical skills, combed with exceptional strategic intuition and customer empathy, to help drive measurable growth in all aspects of the business. I would recommend Alisha to lead data initiatives at any organization that strives to be meticulously data driven, while balancing consumer needs and satisfaction." and "I had the privilege of working closely with Alisha on several projects during our time at HotelTonight. She is incredibly bright and can understand data in a way that adds value to any project immediately. Alisha made a positive impact on our team by streamlining our forecasting data, leading strategic analyses, and spearheading new initiatives. It was a great experience working with Alisha and I will consider myself fortunate to be working with her again in the future."
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Product StrategistEvolveware, Inc Apr 2021 - PresentSanta Clara, California, Us -
Product Manager, Sensei Operations & StrategyAdobe May 2020 - Mar 2021San Jose, Ca, UsLed initiatives to understand and evaluate partner technology in the AI & ML space to identify opportunities for collaboration on infrastructure and feature development -
Product Marketing Manager, Adobe SenseiAdobe Aug 2018 - Apr 2020San Jose, Ca, UsDeveloped & executed on strategic messaging and positioning for AI/ML initiatives across the company in order to:--increase awareness --facilitate adoption/usage of features--improve understanding of the customer value driven by these initiatives. -
Product Marketing Research/Product Development Intern, Developer ExperienceAdobe Jun 2017 - Aug 2017San Jose, Ca, UsResearched and assessed API/SDK quality across products at Adobe and developed product requirements and recommendations for improvements to the developer experience. -
Growth Analytics ConsultantEverlane Jan 2016 - Jun 2016San Francisco, Ca, Us• Designed a price optimization framework and led testing efforts resulting in over $300K in projected yearly incremental revenue• Analyzed the factors surrounding return and repurchase rate and worked with the Product and Customer Experience teams to design a policy and feature testing plan to increase the repurchase rate• Collaborated with the Finance & Operations and Engineering teams on several data projects that identified revenue opportunities and improved data quality -
Head Of Data AnalyticsThreadflip Sep 2014 - Dec 2015San Francisco, Ca, UsCentralized analytics efforts and investigated growth opportunities based on behavioral and transactional data• Overhauled reporting system across departments based on PostgreSQL and Amazon Redshift databases and introduced weekly company performance review • Identified opportunities in both the buying and selling flows and worked with the Operations, Marketing, and Product teams to design experiments to improve user experience. -- First time buyer satisfaction increased by 80% YoY -- Buyer retention increased by 60% YoY• Analyzed the results of buyer and seller engagement A/B experiments and worked with key stakeholders to designate product and process recommendations. -- 2X improvement in buyer activation -- 4X improvement in seller activation -
Business Intelligence AnalystHoteltonight Oct 2013 - Aug 2014San Francisco, Ca, UsAnalyzed performance across the HotelTonight organization in order to introduce sales conversion optimizations• Created and implemented standardized sales and intelligence reporting using tools such as SQL and R to guide internal and external initiative to maximize revenue• Designed innovative methods of assessing market performance to identify growth opportunities and worked with the Local Operations,Marketing, and Product teams to execute -
Supply Analytics ManagerHoteltonight Mar 2012 - Oct 2013San Francisco, Ca, UsAssessed the performance of the account management team and their markets in order to find opportunities for process improvement• Created and presented weekly dashboards that identified KPI’s for the account management team to act on conversion weaknesses• Successfully built and managed an offshore team from 3 to 30 members in order to scale daily rate research operations -
Market CoordinatorHoteltonight Jul 2011 - Feb 2012San Francisco, Ca, UsIdentified travel trends and assisted with account management in various US cities • Developed methods of tracking hotel supply and demand trends across cities• Established and managed relationships with several partners in the airport hotel sector to optimize production• Co-created and oversaw a team of 15+ independent contractors in charge of daily hotel rate research -
Portfolio Management AssistantMorgan Stanley Smith Barney Sep 2010 - Jul 2011New York, Ny, UsEvaluated and promoted investment opportunities in both the domestic and international equity markets•Researched and analyzed companies using financial and qualitative data including business processes and operating principles in order to find long-term value opportunities for clients•Designed, created, and obtained Corporate Compliance approval for client-directed presentation materials for an “Environmentally-friendly” focused investment portfolio as well as an “Equal Opportunity” focused investment portfolio•Communicated between clients and outside financial services organizations in order to ensure smooth management of accounts -
International Sales Team InternMontavista Software, Inc Jun 2007 - Jul 2008Targeted the expansion of the customer base for Linux software and development tools*Researched market landscape in order to identify potential customers *Assisted in pioneering the use of Salesforce.com to model marketing campaign data to generate sales and exceed monthly goals
Alisha Marfatia Skills
Alisha Marfatia Education Details
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The University Of Chicago Booth School Of BusinessGeneral -
University Of California, BerkeleyFrench -
The London School Of Economics And Political Science (Lse)Economics
Frequently Asked Questions about Alisha Marfatia
What company does Alisha Marfatia work for?
Alisha Marfatia works for Evolveware, Inc
What is Alisha Marfatia's role at the current company?
Alisha Marfatia's current role is Product Strategy at EvolveWare.
What is Alisha Marfatia's email address?
Alisha Marfatia's email address is al****@****ght.com
What is Alisha Marfatia's direct phone number?
Alisha Marfatia's direct phone number is (510)-388*****
What schools did Alisha Marfatia attend?
Alisha Marfatia attended The University Of Chicago Booth School Of Business, University Of California, Berkeley, The London School Of Economics And Political Science (Lse).
What are some of Alisha Marfatia's interests?
Alisha Marfatia has interest in Economic Empowerment, Value Investing, Big Data, Education, Designer Powerhouses, Poverty Alleviation, Traveling While Volunteering, San Francisco 49er Football, Jazz Music.
What skills is Alisha Marfatia known for?
Alisha Marfatia has skills like Analytics, Market Research, Salesforce.com, Business Development, Start Ups, Account Management, Business Strategy, Strategy, Microsoft Office, Project Management, Strategic Partnerships, Competitive Analysis.
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