Alisha Marfatia

Alisha Marfatia Email and Phone Number

Product Strategy at EvolveWare @ EvolveWare, Inc
Alisha Marfatia's Location
San Francisco Bay Area, United States, United States
Alisha Marfatia's Contact Details
About Alisha Marfatia

Alisha Marfatia is a Product Strategy at EvolveWare at EvolveWare, Inc. She possess expertise in analytics, market research, salesforce.com, business development, start ups and 14 more skills. She is proficient in French. Colleagues describe her as "There is no other person I would rather have leading data analytics and business intelligence, than Alisha. I had the pleasure of working with Alisha for over a year on the growth and product team at Threadflip. Alisha is extraordinarily quick, precise and able to synthesize any data set into meaningful and actionable next steps. Alisha helped to build out our web and iOS mobile testing framework, and ensured data integrity was met in any tests that were run and analyzed. She used her sharp analytical skills, combed with exceptional strategic intuition and customer empathy, to help drive measurable growth in all aspects of the business. I would recommend Alisha to lead data initiatives at any organization that strives to be meticulously data driven, while balancing consumer needs and satisfaction." and "I had the privilege of working closely with Alisha on several projects during our time at HotelTonight. She is incredibly bright and can understand data in a way that adds value to any project immediately. Alisha made a positive impact on our team by streamlining our forecasting data, leading strategic analyses, and spearheading new initiatives. It was a great experience working with Alisha and I will consider myself fortunate to be working with her again in the future."

Alisha Marfatia's Current Company Details
EvolveWare, Inc

Evolveware, Inc

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Product Strategy at EvolveWare
Alisha Marfatia Work Experience Details
  • Evolveware, Inc
    Product Strategist
    Evolveware, Inc Apr 2021 - Present
    Santa Clara, California, Us
  • Adobe
    Product Manager, Sensei Operations & Strategy
    Adobe May 2020 - Mar 2021
    San Jose, Ca, Us
    Led initiatives to understand and evaluate partner technology in the AI & ML space to identify opportunities for collaboration on infrastructure and feature development
  • Adobe
    Product Marketing Manager, Adobe Sensei
    Adobe Aug 2018 - Apr 2020
    San Jose, Ca, Us
    Developed & executed on strategic messaging and positioning for AI/ML initiatives across the company in order to:--increase awareness --facilitate adoption/usage of features--improve understanding of the customer value driven by these initiatives.
  • Adobe
    Product Marketing Research/Product Development Intern, Developer Experience
    Adobe Jun 2017 - Aug 2017
    San Jose, Ca, Us
    Researched and assessed API/SDK quality across products at Adobe and developed product requirements and recommendations for improvements to the developer experience.
  • Everlane
    Growth Analytics Consultant
    Everlane Jan 2016 - Jun 2016
    San Francisco, Ca, Us
    • Designed a price optimization framework and led testing efforts resulting in over $300K in projected yearly incremental revenue• Analyzed the factors surrounding return and repurchase rate and worked with the Product and Customer Experience teams to design a policy and feature testing plan to increase the repurchase rate• Collaborated with the Finance & Operations and Engineering teams on several data projects that identified revenue opportunities and improved data quality
  • Threadflip
    Head Of Data Analytics
    Threadflip Sep 2014 - Dec 2015
    San Francisco, Ca, Us
    Centralized analytics efforts and investigated growth opportunities based on behavioral and transactional data• Overhauled reporting system across departments based on PostgreSQL and Amazon Redshift databases and introduced weekly company performance review • Identified opportunities in both the buying and selling flows and worked with the Operations, Marketing, and Product teams to design experiments to improve user experience. -- First time buyer satisfaction increased by 80% YoY -- Buyer retention increased by 60% YoY• Analyzed the results of buyer and seller engagement A/B experiments and worked with key stakeholders to designate product and process recommendations. -- 2X improvement in buyer activation -- 4X improvement in seller activation
  • Hoteltonight
    Business Intelligence Analyst
    Hoteltonight Oct 2013 - Aug 2014
    San Francisco, Ca, Us
    Analyzed performance across the HotelTonight organization in order to introduce sales conversion optimizations• Created and implemented standardized sales and intelligence reporting using tools such as SQL and R to guide internal and external initiative to maximize revenue• Designed innovative methods of assessing market performance to identify growth opportunities and worked with the Local Operations,Marketing, and Product teams to execute
  • Hoteltonight
    Supply Analytics Manager
    Hoteltonight Mar 2012 - Oct 2013
    San Francisco, Ca, Us
    Assessed the performance of the account management team and their markets in order to find opportunities for process improvement• Created and presented weekly dashboards that identified KPI’s for the account management team to act on conversion weaknesses• Successfully built and managed an offshore team from 3 to 30 members in order to scale daily rate research operations
  • Hoteltonight
    Market Coordinator
    Hoteltonight Jul 2011 - Feb 2012
    San Francisco, Ca, Us
    Identified travel trends and assisted with account management in various US cities • Developed methods of tracking hotel supply and demand trends across cities• Established and managed relationships with several partners in the airport hotel sector to optimize production• Co-created and oversaw a team of 15+ independent contractors in charge of daily hotel rate research
  • Morgan Stanley Smith Barney
    Portfolio Management Assistant
    Morgan Stanley Smith Barney Sep 2010 - Jul 2011
    New York, Ny, Us
    Evaluated and promoted investment opportunities in both the domestic and international equity markets•Researched and analyzed companies using financial and qualitative data including business processes and operating principles in order to find long-term value opportunities for clients•Designed, created, and obtained Corporate Compliance approval for client-directed presentation materials for an “Environmentally-friendly” focused investment portfolio as well as an “Equal Opportunity” focused investment portfolio•Communicated between clients and outside financial services organizations in order to ensure smooth management of accounts
  • Montavista Software, Inc
    International Sales Team Intern
    Montavista Software, Inc Jun 2007 - Jul 2008
    Targeted the expansion of the customer base for Linux software and development tools*Researched market landscape in order to identify potential customers *Assisted in pioneering the use of Salesforce.com to model marketing campaign data to generate sales and exceed monthly goals

Alisha Marfatia Skills

Analytics Market Research Salesforce.com Business Development Start Ups Account Management Business Strategy Strategy Microsoft Office Project Management Strategic Partnerships Competitive Analysis E Commerce Leadership Powerpoint Financial Analysis Economics New Business Development Marketing

Alisha Marfatia Education Details

  • The University Of Chicago Booth School Of Business
    The University Of Chicago Booth School Of Business
    General
  • University Of California, Berkeley
    University Of California, Berkeley
    French
  • The London School Of Economics And Political Science (Lse)
    The London School Of Economics And Political Science (Lse)
    Economics

Frequently Asked Questions about Alisha Marfatia

What company does Alisha Marfatia work for?

Alisha Marfatia works for Evolveware, Inc

What is Alisha Marfatia's role at the current company?

Alisha Marfatia's current role is Product Strategy at EvolveWare.

What is Alisha Marfatia's email address?

Alisha Marfatia's email address is al****@****ght.com

What is Alisha Marfatia's direct phone number?

Alisha Marfatia's direct phone number is (510)-388*****

What schools did Alisha Marfatia attend?

Alisha Marfatia attended The University Of Chicago Booth School Of Business, University Of California, Berkeley, The London School Of Economics And Political Science (Lse).

What are some of Alisha Marfatia's interests?

Alisha Marfatia has interest in Economic Empowerment, Value Investing, Big Data, Education, Designer Powerhouses, Poverty Alleviation, Traveling While Volunteering, San Francisco 49er Football, Jazz Music.

What skills is Alisha Marfatia known for?

Alisha Marfatia has skills like Analytics, Market Research, Salesforce.com, Business Development, Start Ups, Account Management, Business Strategy, Strategy, Microsoft Office, Project Management, Strategic Partnerships, Competitive Analysis.

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