Alisha Edwards Email & Phone Number

Boston, MA, US

Remote

• Collaborate with UX team members and product, business and technology partners to ensure shared understanding of business and user goals
• Partner with research, optimization, and analytics teams when appropriate toinform and validate design decisions
• Hire and retain contract and full time UX designers
• Establish annual goals and provide ongoing performance feedback to full time staff
• Act as a “player-coach”, splitting time evenly between people and team management, and actual design work for the Design System
• Serve as a member of the Design System leadership team and contribute to overall strategy and logistical support

Remote

• Provide comprehensive documentation, UI toolkits, and code thatset the standard for styles, components, and accessibility best practices
• Apply the full suite of design methodologies – accessibility, user research, UX,interaction, visual – to validate design direction and generate final comps, assets, and UItoolkits (e.g. Figma libraries).
• Apply accessibility, typography, color, iconography, and spacing to both CVS and Aetna brands
• Work closely with Accessibility partners to ensure accessibility requirements aredefined, met, and evolved
• Work hand-in hand with web developers throughout design and development processes
• Collaborate with web developers to groom features, create user stories, and preparecomponents for release

Portsmouth, New Hampshire

• Improve customer experiences from end to end through drawing on a full spectrum of design principles
• Provide a strategic perspective on customer experience to product development partners, business line leaders, and global UX leadership
• Define and communicate end-to-end user experiences to product development audiences and stakeholders through compelling design artifacts
• Contribute to development of design system, component & iconography design for mobile and desktop experiences, defining specifications, research & testing including accessibility to meet user needs

Boston, MA

• Responsible for the UI/UX design to meet user goals and business objectives
• Using the Design Thinking methodology in an Agile environment to break down critical thinking and draw upon strategic data driven solutions
• Define and create user workflows, information architecture, wireframes, and prototypes
• Partner with cross functional teams including project owners, content producers and developers to ensure designs are feasible, scalable and executed correctly
• Applies professional expertise, knowledge, principles, concepts, user research and company standards to designing web sites and maximizing effectiveness of sites.
• Works with Information Technology group to ensure functionality of sites meets client objectives.

Andover, MA

• Relaunch the Straumann.us website, which includes defining sitemaps, developingnavigational structure, creating all webpages, adding content using CQ5 and HTML
• Conceptualize and develop a wide variety of medical device marketing materialsincluding brochures, advertisements, brand identity, education flyers, data sheets,PowerPoint presentations, direct mail, booth and shuttle.
• Manage and develop e-marketing efforts including e-blasts, microsites, SEO, webanalytics, online surveys, email list database, click-through and response rates
• Oversee print vendor communication, proof approval, and delivery

Nashua, NH

• Graphic Designer specializing in print, online, and brand identity
• Developed, and designed materials including e-blasts, websites, advertisements,graphic user interfaces, logos, tradeshow booths, direct mail, newsletters, etc
• Created web templates, style sheets and web-based graphics, HTML implementation
• Art direction for photography

Lawrence, MA

• Serve as primary designer for all projects with complete concept development
• Create a wide variety of educational materials
• Illustrate and design cover and interior for publications

User Experience Certificate Program, User Experience

Bachelor'S Of Fine Arts, Letterform, Graphic Design

Certificate, Web Page, Digital/Multimedia And Information Resources Design