Alisha Williams

Alisha Williams Email and Phone Number

Brand | Digital l Social Media Impact Leader @ Amgen
Alisha Williams's Location
Dallas, Texas, United States, United States
Alisha Williams's Contact Details

Alisha Williams personal email

About Alisha Williams

Dynamic, senior-level marketing professional who has served as the first to launch and lead transformative Omni-channel digital and social initiatives in global B2B | B2C enterprises solidified as powerhouses in the vision care, skin care, CPG, and retail industries on a domestic and international scale. With a diversified digital, brand and shopper marketing portfolio, I have spearheaded disruptive multi-channel opportunities that have elevated an organization’s unique value proposition; conceptualized and standardized go-to-market processes; redefined social governance and compliance; including operationalizing commercial channel and brand strategies on a global scale. An exceptional cross-functional team leader skilled at operating in a matrixed organization with a reputation rooted in delivering with excellence and prioritizing company values to foster highly productive internal and external stakeholder relations.

Alisha Williams's Current Company Details
Amgen

Amgen

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Brand | Digital l Social Media Impact Leader
Website:
amgen.com
Company phone:
+ 0120-790-549
Alisha Williams Work Experience Details
  • Amgen
    Global Marketing Leader: Social Media : Strategy + Technology + Innovation
    Amgen Jul 2022 - Present
    Thousand Oaks, Ca, Us
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  • Alcon
    Global Digital Marketing Lead, Social Media Center Of Excellence
    Alcon Sep 2018 - Dec 2021
    Geneva, Switzerland, Ch
    First to champion the governance landscape at Alcon by spearheading the discovery, strategic planning and infrastructure for a Social Media Center of Excellence for the Vision Care and Surgical franchises. Responsible for controlling the company’s global footprint to mitigate risk; protect the brand integrity and reputation of commercial brands; and serve as the gatekeeper for instituting universal brand standards across all social networks in North America, EMEA, LATAM and APAC.
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  • Galderma
    Senior Brand Manager : Shopper Marketing I Digital | Social Media
    Galderma Jun 2016 - Jan 2018
    Zug, Ch
    Served as a senior leader at Nestle Skin Health (Galderma) in the Consumer Business Unit (CBU), operating in a dual-facing brand marketing role across two skincare franchises (Cetaphil & Differin), leading national shopper marketing executions; multi-retailer digital initiatives; in-store display programs and consumer and trade promotions. During my contract tenure, I also directly supported the Cetaphil team in the areas of marketing promotions, digital marketing and brand management.
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  • Haggar Clothing Co.
    Consumer Marketing Director
    Haggar Clothing Co. Mar 2016 - Aug 2016
    Farmers Branch, Texas, Us
    In the midst of the restructuring process for the Haggar marketing team, I was responsible for directly supporting the Sr. Vice President in the midst of this transition serving as the lead point of contact for permanent and contract employees. My role consisted of co-leading the creative design process with the Art Director and cross-functional teams for all product packaging, in-store POP displays, digital marketing, email, sales collateral, promotional videos and direct mail initiatives. I also led partnership marketing for the company which consisted of managing sponsorships for the Pro Football Hall of Fame, NFL Alumni, Naismith Memorial Basketball Hall of Fame and the Hockey Hall of Fame.
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  • National Alliance For Grieving Children
    Senior Marketing Manager
    National Alliance For Grieving Children Jun 2014 - Jan 2016
    Lubbock, Tx, Us
    Served as the subject matter expert in content marketing and brand management responsible for aligning targeted content across a hybrid of communication mediums, including but not limited to, press releases, presentations, emails, direct mail, marketing collateral, sponsorship proposals, white papers and advertisements. Assumed full ownership of the digital, multi-channel marketing roadmap which involved social media strategy development, executing online promotional campaigns, designing landing pages, producing web-based content, developing business and functional website requirements including overseeing technical enhancements.
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  • Michaels Stores, Inc.
    Senior Marketing Manager/Business Analyst
    Michaels Stores, Inc. Oct 2013 - May 2014
    Irving, Texas, Us
    Served as the subject matter expert focusing on the areas of marketing campaign strategy, pricing and promotions for a new Point-of-Sale transformation project for all US & Canada (1,200+) and Aaron Brothers (112) store locations.Investigated, analyzed and documented existing pricing and promotion business processes and analyzed upstream execution (headquarters) and downstream (store-by-store and chain wide) implementation.
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  • Alcon Laboratories, Inc.
    Global Digital Marketing Manager
    Alcon Laboratories, Inc. Oct 2012 - May 2013
    Geneva, Switzerland, Ch
    Consultative global digital marketing leader responsible for managing B2C and B2B web development projects for Alcon’s global Pharmaceutical and Surgical business enterprises. Led the strategic planning and execution of online marketing initiatives providing leadership in the areas of user experience, content strategy, SEO/SEM, maintenance and functionality enhancements, landing page development, email marketing, and conceptualizing digital creative within Alcon’s vast (300+) website ecosystem.
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  • Radioshack
    Ecommerce Marketing Manager
    Radioshack Jun 2011 - Aug 2012
    Handled the overall management of digital campaign planning from conception, execution to post-analysis. Facilitated creative briefings and approvals for all digital assets for paid media, social platforms, email marketing, newsletters and landing pages.Operated as an internal project lead working with cross-functional teams and the external site host (GSI- eBay) to handle all business positioning documentation and timelines; designing page concepts; user experience site mapping; product SKU sorting, data manipulation and handled external web ticketing.
  • H&R Block
    Marketing Manager
    H&R Block May 2010 - May 2011
    Kansas City, Mo, Us
    I was responsible for increasing brand awareness; launching national marketing initiatives and overseeing media relations activity for close to 100 retail locations in Dallas/Fort Worth. Served as the lead subject matter expert on industry trends; customer buying behavior and local market demographics including pain points; as well as competitors and vertical market opportunities.Developed best practice processes to increase sales; local marketing productivity; and the execution of go-to-market plans to support specific segment growth initiatives.
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  • Ppai
    Digital Content Manager
    Ppai Jun 2008 - Nov 2010
    Irving, Texas, Us
    Developed web content roadmap for the launch of DailyBoost creating a unified online strategy for content creation, site maintenance, style, web templates and established the standards for the publication process for content.Managed the web development team and handled all web production and user interface design in Microsoft SharePoint (CMS); including all technical communications which involved developing terms of use information, documentation for help modules for site features and managing communication to end users regarding site upgrades.
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Alisha Williams Skills

Public Relations Marketing Marketing Communications Digital Marketing Social Media Marketing Social Media Marketing Strategy Event Planning Social Networking Media Relations Advertising Integrated Marketing E Commerce Strategic Planning Copywriting Digital Media Strategic Communications Newsletters Press Releases Project Management Nonprofits Email Marketing Storytelling Corporate Communications Seo Brand Development Brand Management Online Marketing Direct Marketing Digital Strategy Vendor Management Creative Strategy Proposal Writing Creative Writing Technical Writing New Business Development Promotions Strategic Partnerships User Experience

Alisha Williams Education Details

  • Stephen F. Austin State University
    Stephen F. Austin State University
    Journalism

Frequently Asked Questions about Alisha Williams

What company does Alisha Williams work for?

Alisha Williams works for Amgen

What is Alisha Williams's role at the current company?

Alisha Williams's current role is Brand | Digital l Social Media Impact Leader.

What is Alisha Williams's email address?

Alisha Williams's email address is a'****@****con.com

What schools did Alisha Williams attend?

Alisha Williams attended Stephen F. Austin State University.

What skills is Alisha Williams known for?

Alisha Williams has skills like Public Relations, Marketing, Marketing Communications, Digital Marketing, Social Media Marketing, Social Media, Marketing Strategy, Event Planning, Social Networking, Media Relations, Advertising, Integrated Marketing.

Who are Alisha Williams's colleagues?

Alisha Williams's colleagues are Lorrie Bentley-Navarro, Cpp, Lindsay Dominguez, Luis Lopez, Bre Magana, Tod Nipkins, Wanda Diaz, Kelly Huggins, Phd.

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