Alisha Perkins Email & Phone Number

Austin, TX, US

Santa Clara, California, US

• Lead the go-to-marketing team in global marketing activities spanning across product marketing for Ryzen Embedded and EPYC Embedded plus segment marketing spanning Industrial, Automotive, Networking and Storage..
• Managing the team in creation of strategic targeted account-based marketing campaigns across our key segments for Embedded Processors Group (EPG) to assist design win activities, inclusive of paid and organic digital.
• Direct the team for content creation to support the key segments and messaging needed for awareness and targeted account-based marketing.
• Leading the business units event strategy, messaging and application showcased across all segments, inclusive of guiding the appropriate teams in booth builds aligning to corporate brand and messaging and cross BU.
• The driving collaborator between cross-BUs on messaging, events, demonstrations, sales activities, and campaigns.
• Drive close alignment with sales on all activities to ensure proper messaging, joint marketing and assist in design win activities.

Eindhoven, Noord-Brabant, NL

• Driving high-level thought leadership for NXP Automotive, coordinating with the senior leads across all automotive business lines. Specific focus on ADAS & AD with inclusion of Car Radio.
• Driving ADAS/Autonomy Thought Leadership Campaign consisting of Imaging Radar launch, collateral creation, promotions and dedicated Imaging Radar Event..
• Corporate marketing strategy owner for NXP ADAS / Autonomy tasked with developing marketing strategy, messages and campaigns across business lines to align with broader NXP brand and direction.
• Develop marketing strategy and content aligned with NXP messaging, which includes: campaigns, white papers, web presence, social media marketing, webinars, launches, press engagement, blogs, paid marketing and videos.
• Establish new processes to drive design win marketing strategies and campaigns, including B2B targeted marketing as well as B2C/B2B contextual marketing.
• Drive cross functional teams to execute marketing campaigns, activities and strategies.

Manage global marketing activity for the Embedded business unit at AMD. Including managing all product launches, campaigns, vertical marketing and events for the business globally.Accomplishments:- Successfully launched the largest AMD Embedded products with the launch of Ryzen Embedded V1000 and EPYC Embedded 3000.- Established a collaborative marketing.

Responsible for Sales-Out marketing with our large customers such as Dell and HP for the Thin Client market. Evangelize the AMD and Embedded message to our customer end customers bringing more awareness around AMD, Embedded and Thin Client.

Austin, Texas, US

Responsible for increasing market share and sales for new product introduction with our six main distribution branches globally. Focused on go-to-market campaigns/promotions including print, digital, and e-mail marketing for Microcontrollers Business Unit new product introdutions with all Freescale distribution partners.

Austin, Texas, US

Managed the creation, deployment of web content for all i.MX devices, with emphasis on new product launches. Additional focus on sales and Distribution sales collateral for the new product introduction of i.MX 6 Series. Additionally managed all marketing activities associated with the development and promotion of the new i.MX Community website. As well as.

Austin, Texas, US

• As a hobbyist I am currently re-developing my photography portfolio! I was once a professional photographer and published is 5+ magazines. Freelance Photographer January - August 1998
• Traveled the NASCAR Circuit shooting drivers, races and motor coaches.
• Published in Arriving Magazine for motor coach photography
• Published in trade publications for NASCAR photography coaches

Managed the church business function to allow the ministers to focus on their fellowship outreach.

Washington, DC, US

• Direct supervisor of Staff Assistant, Legislative Correspondent and Legislative Mail Process
• Coordinated meetings and events with dignitaries from California, the United States, and abroad, as well as CEOs of major corporations and Members of Congress
• Ensured that the Member was briefed on all legislative issues depending on the floor schedule, committee hearings, and meetings
• Communicated on behalf of the Member with personal staff, constituents, elected officials and lobbyists
• Managed the day-to-day activities of the office, including maintaining accounting records, travel vouchers and arrangements for Rep. John Doolittle and Chief of Staff David Lopez, plus managing the Congressman's daily.

Washington, DC, US

• Assisted in Leadership and GOP Conference Meetings for the Republican Conference Secretary John Doolittle which included transcribing and distributing minutes from weekly Republican Conference.
• Researched, developed and disseminated to all Conference Members of Congress the monthly educational publication "What's Working" outlining tools/programs/events to help Members of Congress serve their constituents
• Assisted Congressman in "Best Practices" teachings to Freshman Members of Congress educating incoming Members how to develop their offices, programs to put in place, document templates and other tools to help Freshman.

Washington, DC, US

• Coordinated tours across Washington, DC for Congressman’s constituents
• Responsible for flag requests and coordinating White House responses to constituents

• Performed fundraising and survey phone calls for the hired company

• Assisted in implementation of a direct mail marketing campaign
• Contributed to the design, development and proofing of marketing materials
• Managed business accounting books, data entry, developed spreadsheets & other collateral
• Managed daily office work and trained part time employee