Alisha Robinson Email & Phone Number

Tempe, Us

• Drives the management of corporate brand guidelines and assets; regularly reviews branding and creative assets for consistent and timely feedback• Develops project plans, timelines and communication points to execute plans seamlessly. • Project manages the creative process with multiple teams, agencies and stakeholders.• Understands Company, Consumer and Partner Marketing strategies and makes informed recommendations that support business objectives while ensuring execution is on brand• Develops and drives creative briefs for creative teams while collaborating with key stakeholders; review creative and provide strategic feedback •Leads the global execution of Gen social and blog content strategy, creation, implementation, reporting and optimization• Works with all brand's Social teams, PR, Corporate Responsibility and external agencies to create and maintain the editorial calendar for external corporate content• Shares a strong creative POV that maintains a consistent, yet uniquely Gen, visual identity • Works to build a compelling employer brand that make Gen a company people want to work with or for. •Puts pen to paper and crafts creative and effective content independently or in collaboration with agencies or internal partners. • Set specific objectives, KPIs and goals and regularly reports on performance. Track across channels to analyze trends and inform the corporate social and content strategy.

Pearland, Tx, Us

• Managed the communications budget, coordinating with external agencies, and overseeing contractors to develop creative pieces for digital and print purposes.• Led the rebranding of a division of Kelsey-Seybold, serving as the owner of the brand guidelines, directing messaging training for the sales team and account management• Developed or repurposed engaging content, building a content calendar and planning campaigns for the year (including emails, ads, social media, blog posts, videos, presentations, speeches, brochures, etc. • Wrote and edited for all formats, ensuring all content meets brand standards • Operated as a strategic leader for the marketing team ensuring that communications work to achieve overall business goals • Interacted and supported all stakeholders, aligning with cross-departmental teams

Kingwood, Tx, Us

Developed marketing pieces that earned Insperity multiple 2021 ANA Lantern Awards of Texas and 2022 AMA Houston Crystal Awards. Wrote targeted, timely content. Adjusted copy for different audiences and outlets. Researched to validate claims, check facts and develop new ideas. Worked effectively in team settings, collaborating with writers, designers, account managers, reviewers and legal. Produced new content with subject matter experts. Met all deadlines through an agile team format. Participated in brainstorming, sprints, roadmaps and contexting. This led to the strategy and development of most types of content including: -social media campaigns-product information sheets-brochures-blog posts-landing pages-white papers, case studies-email campaigns-presentations

Sugar Land, Texas, Us

Built multiple brand guidelines for designers, communicators, and others on behalf of ExxonMobil-E&PS.Created templates and presentation decks for ExxonMobil Recruiting.Developed bi-weekly content for ExxonMobil, focused on change management, including emails, articles, etc.Conducted interviews with subject matter experts for content development. Wrote copy for leadership for print, digital, videos, speeches and emails. Build and foster client relationships.

Rosemont, Il, Us

Managed all social media pages, including 65+ Facebook pages, 15 Twitter pages and LinkedIn accounts.Handled community management on social, responding and engaging with customers as the company. Used journalist skills to find potential content for the company blog and social media.Managed social media calendar, posting directly to pages or utilizing Sprout Social.Responsible for writing any internal or external communications, and adjusting tone for specific outlets. Writing and distributing press releases as required. Copywriting for marketing efforts, including digital ads, print ads, flyers, postcards, brochures, customer letters, emails, etc. Proofreading and editing materials for more than 60 brands and 150 locations, particularly for grammar and AP Style. Developing and maintaining company’s website content and financial blog.

Us

Developed communications and training materials for corporations, such as Aon Hewitt and Cummins. Conducted interviews with subject matter experts as part of the content acquisition process. Produced content and scripts. Edited documents and performed analysis for course maintenance and development projects. Performed yearly updates on web-based training and instructor led training. Tracked feedback for revision and modified documents for delivery. Worked with instructional designers for analysis, high-level designs and business charters.

Ga, Us

Collaborated on strategic PR campaigns to drive media impressions, partnership opportunities, word of mouth buzz and bottom- line sales opportunities for clients. Identified target media contacts to support campaigns and events. Engaged with media contacts to form partnerships and support campaign initiatives. Assisted with event productions including: press events, engagement events, product launches, multi-city tours, etc. Prepared reports to track the success of PR activities. Provided admin support as needed.