Alisha Taylor Email & Phone Number

Richmond, VA, US

Experts of what consumers want and why.

Conducted primary and analyzed secondary research to uncover the most impactful human & cultural truths and strategies to create powerful brands, products, and campaigns. Built packaged insights into simple, clear, and digestible presentations and briefs for internal agency and external client teams. Collaborated and coordinated with multi-functional.

Conducted in-depth market & consumer research to develop new brand positioning, brand strategy, and marketing initiatives for a beauty tech company to improve member journey, decrease churn, and increase average revenue per user. Worked along- side Experience Designer to create new app design and unique-to-brand features.

Richmond, Virginia

Strategically crafted a brand refresh for Richmond’s professional theatre community. Coordinated a creative team to implement new name change, new website, and communication plans.

Norfolk, Virginia, United States

Developed visual themes and color stories to reflect the brand image in coordinated window displays and mannequins styling. Predicted client needs to reinforce the brand's reputation for quality client service and created leave behind style guide for continuous use

Warrenton, Virginia, United States

Employed strong interpersonal skills to effectively lead a 10-member team to continually improve customer experience by identifying and building individual strengths. Supported Director of Marketing with digital, in-store, and out-of-store marketing efforts.

Master Of Science - Ms, Creative Brand Management + Strategy

The VCU Brandcenter is recognized as America's number one graduate program for branding and advertising. The Creative Brand Management +.

Bachelor Of Science - Bs, Marketing + Business | Emphasis In Fashion (Minor In Digital Marketing)

This track concentrates on the planning, procurement, and marketing aspects of businesses with a focus on the fashion & beauty industries..