• Looked after for SC Johnson Business which is having annual turnover of 1.3 Bn and dealing in categories of Home Cleaning, Pest Control and Air Care to unleash their true potential in Pakistan• Lead newly launched category of Feminine Care business and successfully launched this new category and executed all trade plans related to availability and in-store execution• Managed Team of 5 Regional Managers, 24 Area Managers, 60 plus Territory Executives and around 270 plus Order Bookers, which are working in whole Pakistan for retail business.• Responsible of Primary and Secondary sales for home care and feminine care categories• Build model of distribution’s KPIs to drive efficiency and to drive growth agenda for business• Coordinated with supply chain and sales team to ensure timely deliveries of stock• Build framework of SOPs regarding damages, returns, and other claims to ensure efficiency in overall process• Coordinated with trade marketing team to provide required TTS budget to sales team to compete in market• Lead operational agility projects: Geography based restructuring of field force, Low-cost distribution model (LCBM), digital optimization of secondary sales routes in collaboration with 3P

• Lead team of 25 people including Territory Managers and Area Sales Manager in South for retailing business• Looked after for 1.2 billion PKR turnover by managing 15 distribution setups in South region for tissue category• Increased the numeric coverage by 70% in 2 years which helped to increase business by 40% • Developed E-Commerce channel and induct accounts like Daraz, Hum Mart, Jaldi Saman, Panda Mart etc.• Lead operational projects in South region which includes supply chain/warehousing, digitalization of daily sales process and Geo tagging of outlets • Formulated strategic direction for the region’s growth, Trade funds management, Developing Annual Business plan (Volume & Value by brand), Developing & achieving Annual & monthly sales plan (Volume & Value by brand) in consonance with Annual business plan• Managed Product availability/ Distribution, Numeric & weighted distribution of brands, Visibility of brands in store, Range selling, Category management, merchandising excellence, Strong Visibility of brands, Managing Shelf share (as per market shares), • Maintained Planograms, Negotiation and Execution of Promotional Plan on Key Accounts which include LMTs and IMTs along with implementation of customer level Joint Business PlanMajor Achievements• Achieved top performer position in national competition as a “Regional Sales Manager (South Region)” (2019)• Achieved runner up position in national competition as a “Regional Sales Manager (South Region)” (2020)• Achieved top performer position in national competition as a “Regional Sales Manager (South Region)” (2021)

• Looked after National Key Accounts, HoReCa, Travel & Leisure, and General Trade accounts and Responsible for creating Trade & Shopper Marketing Strategies• Developed & Executed JBPs with National Key Accounts/School Chains/Universities for Wall’s vending solutions• Coordination with Regional Channel/ Key Accounts Managers and field sale teams to ensure smooth and timely implementation of all innovations• Identified channel trends and opportunities and category management & SKU wise demand plans and forecasting• Developed models for E-Commerce & Home Delivery• Coordinated with teams e.g., Marketing, Commercial, Supply Chain, NPI Development, QA, Cold Chain, to ensure in time availability of vending and product-based solutions• Managed national channel budgets by optimizing trade & consumer promotions• Closely monitored sub channels volume and value performance• Development of channel specific products/solutions for Foods, developing consumption led solutions that drives visibility and enhance brand image• Development and manage 3P to ensure smooth execution of plans, Identifying ATL & BTL branding & visibility opportunities in channels that drives consumption growth

• Managed team of 3 Territory Managers and 40 Distribution staff including sales supervisors, orders bookers and delivery men• Looked after for 2 distributions in Karachi city comprises of 51% share of business with annual turnover of 1 billion PKR• Managed Key Accounts, Modern Trade & General Trade accounts for the expansion of the business• Development of efficient trade plans for the premium and high gross margin products and to improve cost efficiency at all levels of the operations and crafted plans for the New Innovations / New Launches, and utilizing them into executions• Utilization of Trade Plans at channels of the business by planning and execution for sales promotion through Distributors, POPs, B2B and B2C accounts• Ensured high margin SKU’s (products) meet their desired availability in the market• Effectively utilized visibility & BTL advertising mediums in the market for consumer attraction and expansion of the business• Assets management at all levels to eliminate assets loss

-Managing a team of 35 persons for retail sales for the assigned territory contributing 22% in Karachi city-Responsible for a more complex territory in Karachi city which includes Lyari, Orangi Town, Hub, Kharadar etc-Main role is to develop sales of ice cream in these low profile areas through new sales models-To work on building RTM models for areas where cost to serve is higher than other areas-Identify business potential in new areas in the territory and develop a plan to launch services-Develop proactive competitive strategies and targeted sales campaigns-Help Product Management division to understand market needs and trends, suggest options for value added services to be bundled with the existing product portfolio

-Managing a team of 20 persons for retail sales for the assigned territory contributing 13% in Karachi city-Responsible for successful achievement of designated Area primary / secondary Sales Targets-Managed current customer set and endeavored to grow secondary sales through channel development and range selling-Focused on managing customer relations through the best level of services-Forecasting annual, quarterly and monthly targets streams-Provide quarterly, monthly and weekly results assessments of sales staff's productivity-Coordinate with other division resources within the department to ensure efficient and stable sales

-Looking after for a mobile business contributing 60% in Karachi City-Responsible for successful achievement of designated Area primary / secondary Sales Targets-Responsible to manage the operations and sales of 20 SPDs in the assigned territory-Develop new venues to increase secondary sales through trikes and coverage of potential spots to increase sales-To capture all the potential events and participated in stall events like Masala Festival, T20 cup, and Expo Lifestyle Karachi etc

Conducted a survey for Field Force Effectiveness which has following main objectives:-To determine the major issues of the field force and what is their satisfaction level-To determine how they behave while facing issues-To determine the effectiveness of the concerned departments in resolving the issues-To identify the ways by which field force can be motivated to achieve the objective of the company

Conducted market research for broadband DSL and EVO wirelessDraft strategies to increase service excellence of PTCL service centersPrepare an awareness plan for broadband DSL and EVO wireless for consumers