Alisher Shermatov Email & Phone Number

Tashkent, Uzbekistan

• Led a dynamic team of 7 professionals, overseeing corporate procedures and collaboration with internal departments and external partners.• Defined tasks for consumer analytics, and market capacity, and conducted comprehensive research on consumer behavior, competitors, and satisfaction.• Utilized assortment matrix analytics, ABC/XYZ analysis, and margin analysis to optimize product offerings.• Developed and executed marketing strategies, including communication, image, and advertising campaigns, resulting in increased brand visibility and market share.• Managed budgeting and ensured efficient resource allocation for maximum ROI, achieving planned ROMI and ROAdS targets.• Successfully launched an online store application, garnering 14,000 downloads within the first 3 months and exceeding 60,000 downloads by August 2023.• Oversaw the launch of a highly trafficked online store website with over 15,000 monthly visitors.• Pioneered trendsetting initiatives in the realm of social media marketing, achieving organic video views exceeding 10 million on Instagram.• Played a pivotal role in the development of new clothing collections, including negotiations with foreign partners, trend analysis, and concept formulation.Achievements:• Established 9 new retail facilities in strategic locations, expanding the brand's presence in Uzbekistan, Russia and Azerbaijan.• Spearheaded the organization and sponsorship of international sports events, including the 12th World Bodybuilding and Physique Sports Championship 2021, Grand Fashion Week Dubai, and more.• Received the prestigious "Brand of the Year 2021" award in the "Fashion" category based on consumer surveys and expert jury evaluations.• Recognized as the most popular national sportswear brand in Uzbekistan in 2022 according to the Brand of the Year 2022.

Tashkent, Uzbekistan

* Conducted negotiations with partners on the development of marketing projects aimed at increasing network sales.* Integrated financing programs such as "buy now, pay later" to enhance customer acquisition and retention.* Developed and implemented "Special Offers" to drive sales and customer engagement.* Planned brand and trade marketing events for various timeframes, including year, quarter, and month.* Designed and executed promotional campaigns, including the development of mechanics and POS materials.* Analyzed marketing performance and reported on key metrics, including ROMI, ROAdS, and funnel indicators.* Conducted in-depth analysis of product sales volume, network efficiency, and customer behavior.* Developed incentive bonus programs for the network, customers, and partners, including program logic and technical specifications.* Successfully managed budget formation, tender procedures, and contractor relationships.* Conducted market analysis, organized and led marketing research, and identified consumer trends.* Played a key role in the development of new trademarks, private-label brands, and services.* Led a team of 6 people, providing guidance and support to achieve departmental goals.Achievements:* Launched the fastest-growing "Convenience store" format chain within the company.* Oversaw the opening of more than 50 stores in Tashkent City.* Achieved the remarkable milestone of opening one store every two weeks, contributing to rapid expansion.

Tashkent, Uzbekistan

* Led cross-functional teams, overseeing corporate procedures and fostering collaboration with various company divisions. * Demonstrated excellence in managerial functions, representing the department with distinction. * Strategically directed tasks related to consumer analytics and market capacity assessment, resulting in data-driven decision-making. * Managed a team of 12 professionals, optimizing workflow and ensuring seamless document flow management. * Spearheaded the development of marketing strategies, defining the brand's positioning, communication, and advertising campaigns. * Successfully planned and executed offline and online promotional activities in alignment with the company's overarching goals. * Maintained strict adherence to brand code, visual style, and tone of brand messages, reinforcing brand identity. * Orchestrated brand and trade marketing activities on a quarterly, monthly, and yearly basis. * Provided comprehensive direction to the team and contractors, overseeing task setting and execution to achieve objectives. * Conducted thorough performance analysis, reporting on marketing initiatives through KPIs such as ROMI, ROAdS, and various other metrics.Achievements: * Expanded retail presence in the Republic of Uzbekistan, overseeing the successful launch of over 15 MEDIAPARK stores and two prominent shopping centers. * Orchestrated a rebranding effort for Atlas Mebel furniture shopping center, establishing it as a distinctive brand within the furniture shopping chain. * Pioneered the launch of the largest regional promotional activities, including high-profile lotteries resulting in increased customer engagement and brand visibility. * Introduced groundbreaking visual pricing strategies on social media, amassing an active subscriber base of 100,000 within six months. * Innovated outdoor advertising by prominently displaying product prices, setting a new industry standard for transparency and customer engagement.

Tashkent, Uzbekistan

* Conducted in-depth analysis of communication channels, focusing on SMM metrics indicators and advertising integration metrics. - Analyzed frequency of publications, audience engagement, audience actions, and conversion rates. - Evaluated advertising creatives, conducted A/B testing, assessed the cost of action and identified the most effective tools.* Led the development and implementation of effective funnels to achieve strategic goals. - Optimized individual stages of the funnel to enhance performance. - Formulated Unique Selling Propositions and executed trading mechanics. - Conducted extensive research and surveys to inform decision-making.* Collaborated closely with various divisions of the company to streamline corporate procedures and ensure seamless operations. - Participated in the analysis of product categories and network efficiency parameters. - Prepared comprehensive reports and presentations for management. - Contributed to brainstorming sessions and played a key role in organizing large-scale events.

San Francisco Bay Area

Development of a Start-Up project (business plan)- Product concept development- Brand platform development- Marketing plan development and creation of introduction strategy of a business - Financial planning- Business registration and paperwork Project implementation- Development and implementation of an advertising campaign- Internet marketing- Carrying out BTL/ATL of actions- Analysis and correction of a funnel of sales of B2B/B2C/B2G

Latvia, Riga

Market Analysis- Market potential- Market segmentation- Competitor analysis- Target market analysis- SWOT / PESTLE / 7P Advertising strategy development and implementation- Market penetration strategy- Planning of market penetration phases- Defining advertising tools of each phaseIntroduction of a product to the market- Advertising campaign implementation- Creation of design concept- Point of sale design - Customer interest cultivation- Building brand awareness

Uzbekistan, Tashkent

Position: Head of Local Currency Department Assistant; duties and responsibilities: customer service, monitoring of cash inflow to and outflow from the Bank, and preparing financial reports.

Master'S Degree, Management And Entrepreneurship

Bachelor'S Degree, Social Sciences In Management

Bachelor Of Business Administration (Bba), Business Administration And Management, General