Ali Siegel Email & Phone Number

New York, New York, Us

Feeding my obsession for lifestyle brands by leading the Account Service teams for a portfolio of 160over90's brand strategy and experiential clients including: Marriott, Campari, and various new business and arts/entertainment programs.

St Louis, Missouri, Us

Direct day-to-day cross-functional team operations supporting yearly brand marketing positioning. Expertise in strategic brand planning, multi-channel marketing for On- and Off-Premise, eCommerce, experiential program development and new product innovation. Responsible for team P&L, and the growth of business development for all Anheuser-Busch/InBev brands represented by We Are Alexander. Manage more than 35 cross-functional employees globally. Selected Achievements:• Opened and staffed cross-functional agency office in New York City in support of the Anheuser-Busch account.• Lead the development of a new Value-Based Brand Proposition, Visual Identity and Campaign Execution for LandShark Lager in 2016, resulting in the brand outperforming the industry 8 to 1 and craft beer 2 to 1 in 2017.• Grew the Anheuser-Busch business from the United States to open up retail and experiential opportunities across the globe. • Oversaw the development and execution of the inaugural Stella Artois Art of the Chalice Tour, which increased On-Premise Chalice adoption, consumer engagement and wholesaler training in 10 U.S. markets. • Served as the agency lead to develop go-to-market strategies for Anheuser-Busch entrance into eCommerce channels, including; Drizly, Minibar, Saucey Amazon PrimeNOW Market, AmazonFresh Market• Developed B2B strategies for wholesalers and retailers for Bud Light Lime and Estrella Jalisco, resulting in record Point of Sale orders and all-time highs in brand awareness.• Drove brand awareness, category growth, and market share by developing and implementing marketing strategies to identify and secure business opportunities for the following brands: Busch & Busch Light, Estrella Jalisco, Kirin Ichiban, LandShark Lager, Lime-a-Rita, Natural Light, Stella Artois, amongst others.

Saint Louis, Missouri, Us

Built the marketing capabilities side of the agency, led new business development, hired, developed and mentored the seven-person account service team. Accountable for financial health of all client accounts and new lead generation. Selected Achievements:• Through lead generation and relationship development, developed $4.2 million in new business in three years.• Lead concepting and execution of Woodford Reserve’s Manhattan Experience Cocktail Competition, including program strategy, CRM, wholesaler and trade engagement and multi-city events.• Lead the strategy for the 2016 Visual Brand Identity and Packaging refresh for Bissinger’s.• Oversaw the go-to-market strategy for Woodford Reserve Double Oaked, one of Brown-Forman’s most commercially successful line extensions to date.• Managed retail campaigns that built awareness, drove engagement and increased sales for brands including el Jimador and Herradura tequilas, Southern Comfort, Woodford Reserve, Chambord Liqueur, My Burberry, Narciso Rodriguez Eau De Parfum and Jean Paul Gaultier’s Le Male fragrance line.

St. Louis, Missouri, Us

Managed marketing responsibilities for KSDK’s digital properties including KSDK.com, Metromix.com and supporting social content.Selected Achievements:• Brought Metromix St. Louis to market and helped grow it to a top 10 site network-wide.• Developed and executed marketing plans geared toward the 21-34-year-old TV news watcher and helped grow viewership 5% for this audience within six months.• Produced the station’s first branded event for 21-34-year-old consumers, with more than 1,000 attendees.• Worked cross-functionally to manage website budgets, pitch new business and develop website content.

Us

Progressive account responsibility from Associate Account Executive to Account Supervisor within three years. Managed key agency accounts including Anheuser-Busch, Bakers Footwear Group, Ontario Canada Tourism, Saint Louis Science Center and Saint Louis Symphony Orchestra. Selected Achievements:• Oversaw the Point of Sale process for all Anheuser-Busch clients, ensuring all elements were delivered on time and error-free.• Managed program timelines and budgets, coming in at least 10% under budget on all Saint Louis Science Center programs.• Participated in and won more than two-dozen RFPs for the agency.