As Founder, led product, strategy, finance, and technology. Currently working on establishing our edtech spin-off, LearnAIble, which focuses on using generative AI to create personalised learning experiences for children with special educational needs (SEN).Tick Tock is an immersive entertainment company. We operate at the interaction of social gaming and technology. Given my interest in technology and innovating to push the boundaries, Tick Tock designs, builds and operates its own experiences.Multiple brands: Tick Tock Unlock, Tick Tock, Hyper Reality Experience, Library of Broken Books, Learnaible.At a Glance:- Grew to six sites in four different cities across the UK including a franchise- 300,000+ people; 90%+ 5* reviews; top 3 by market share in cities where we operate(d)- Launched escape game experiences along with VR, AR and iOS treasure hunt products. Built by our multidisciplinary team of 35-60 employees and contractors from game + set designers, electronics engineers, to prop builders, actors, etc- Launched UK's first Hyper Reality Experience that maps VR to physical space/objects, implements social gaming and 4D effects. AR and Treasure Hunt apps were also created as part of the product and customer acquisition strategy- Global and national coverage. Speaker at multiple industry events with other executives from leading operators/innovators e.g. VOID, Europa-Park, Merlin, etc- Negotiated and received offers from a family office/PE and entertainment company. xJPM France CFO and Grant Thornton assisted in seeking a suitable partner for expansion and development capital- Joined GS programme at Oxford to further develop strategy for the business- Challenging period adapting to both Brexit headwinds, HS2 related lease termination and the pandemic- 2021 - Signed a CBRE managed 9500 sqft venue at Leeds City Centre with debt funding from HSBC.- Launched UK's first innovative new format for escape rooms, Library of Broken Books, in Summer 2022