Ali Smolens Email & Phone Number

New York, New York, United States

New York, New York, United States

Greater New York City Area

Greater New York City Area

Oversaw digital production across $3MM+ launch brand. Campaigns included HCP + DTC digital, print and broadcast production.

Greater New York City Area

Social media management and content creation across a variety of consumer + tech brands including Samsung Mobile + Electronics (managed work streams across TV, home appliances, cameras, corp, mobile + tables); iRobot (Roomba product line), GE, Trojan, Shire + Biogen.

Greater New York City Area

Broad knowledge and experience with integrated marketing disciplines, encompassing paid, earned, owned and social media• Develop creative & strategic integrated multi-channel communications and marketing programs for clients enabling them to successfully build profitable, long-term relationships with customers• Support new business opportunities, client work, strategic proposition, training, product development, supplier identification and vendor management• Lead research and other analytical techniques to drive significant insights around client, customer, channel and digital ecosystems o Research includes: Digital Landscape Analysis and Market Trends, Target Insights and Persona Analysis, Social Media Audits and Competitive Overviews• Identify traditional, non-traditional and innovation opportunities for customer awareness, engagement and retention that deepen customer relationships and drive increased value for both the customer and brand• Develop Key Performance Metrics, measurement models and reporting methods that tie to strategic recommendations• Work with client account teams in response to client briefs, review strategic concepts and help facilitate delivery on agreed upon strategy and methodologies• Project Management from conception and ideation through deployment, serving as both a client partner and internal team leader• As Project Manager, work across teams to establish requirements, insights and directions to define the scope of work/expectations, develop detailed project plans and produce estimates o Project Management duties include: coordinating resources, tasks and schedules to manage production process, timelines, budget, deliverables and staffing

Greater New York City Area

In this role, I was responsible for overseeing and managing Text100's global digital strategy across their social media properties including Facebook, Twitter, LinkedIn, YouTube, Pinterest, WordPress, and Google+.• Established and implemented Text100’s brand voice and messaging, engaging directly with key audiences including clients, prospects, media, analysts, industry influencers, peers and prospective recruits • Oversaw regional digital leads responsible for managing over a dozen global social platforms across NA, EMEA and APAC• Ensured content was cohesive and on-brand while customizing each region’s messaging for in-country market• Produced original and curated content – blog posts, tweets, infographics, memes, video, thought leadership articles• Sourced proactive engagement opportunities, developed influencer relations recommendations, managed and escalated user requests and inquiries• Responsible for producing monthly and quarterly reporting on metrics, measurement, analytics and audience insights• Developed global trainings for cross-office use including best practices for current and developing social platforms, SEO, paid social buying and community management• Direct liaison with the CEO, responsible for managing personal social profile

Greater New York City Area

I helped develop Viggle’s online brand and social presence across all social media channels. I communicated the personality of Viggle’s brand, employees, ad partners and network partners – including DIRECTV and Verizon – through social media. Working with acquisition marketing, I helped to ensure social media integration - both engaging existing members and attracting new users. Additionally, I managed content calendar creation and execution across all social channels, coordinated with the Customer Support team on proactive/reactive messaging around product issues and was responsible for all corporate sponsorship opportunities & speaking engagements for senior management. I also managed the relationship with the external PR agency.

Greater New York City Area

• Managed multiple accounts – direct client liaison and point-of-contact• Facilitated and developed online media partnerships with bloggers – produced webisodes, created online giveaways/ contest promotions• Managed client social media channels for: Facebook/Twitter/foursquare/Pinterest/ Tumblr/YouTube/Wikipedia o Included content development, audience engagement and media monitoring• National & regional media relations for print, broadcast, radio, online and blogs• Wrote press releases, media pitches and new business decks• Secured media placements in all top tier media outlets including the New York Times, USA Today, CNN, Elle, Harpers Bazaar, Wall Street Journal, The Huffington Post• Secured top-level social figures for client speaking engagements/events• Strong media relationships/contacts in: Travel, Real Estate/Luxury, Beauty/Fashion & Retail, Health/Wellness, Music, Consumer, Non-Profit, Personal Finance, Business/Corporate, Education

Greater New York City Area

• Responsible for securing local/national press coverage in print, broadcast & online media outlets for all clients• Pitched, wrote press releases, media alerts, backgrounders, compiled press lists• Responsible for launching national PR campaign for new, luxury tequila brand, PaQui Tequila – garnered local/national reviews/ long-lead features• Launched StarKist’s “Have You Been StarKist?” Health & Happiness Tour – Responsible for 5-city national tour, securing celebrity spokesperson, brainstorming & creation of initial concept/aesthetics for tour

Greater New York City Area

• Press and media outreach on behalf of clients – print/online• Secured journalists/photographers to cover red carpet/ press lines/ events• Handled talent at upscale events/ screenings/ product launches

Greater New York City Area

• Wrote/compiled and managed talent schedules/ status reports/ press reaction memos• Organized press days/ interviews/ photo shoots/ in-studio tapings/appearances• Liaison with talent/ filmmakers/ producers/ directors/ writers/ press• Wrote and compiled press kits/ press notes/ press releases/ bios• Managed festivals: Toronto International, Tribeca, Cannes, Venice, Sundance, SXSW• Academy campaigns for: No Country for Old Men, There Will Be Blood, Michael Clayton, Revolutionary Road, Doubt, The Kite Runner, The Diving Bell and the Butterfly, Margot at the Wedding, Wendy and Lucy, Elegy, Gomorrah, Che, Trouble the Water

Greater New York City Area

*Clipped and routed various publications daily/ compiled press kits/ wrote press releases, bios, backgrounders*Assisted publicists with large scale events including the 60th Annual Tony Awards*Arranged schedules for publicists and their clients*Helped assistants with overflow of daily

Greater New York City Area

*Wrote press releases/compiled media kits*Assisted at several client events/brought in a prospective new client