• Drove over $3M in marketing-influenced revenue, showcasing marketing’s involvement in deal acceleration with a 27% higher close rate• Partnered with Customer Success to achieve an average 9.6 promoter rating on annual NPS survey for customer advocate accounts• Prioritized customer events as a primary lead generation and upsell mechanism, delivering a 700% ROI• Drove content creation - over an 800% increase YOY in customer stories, blogs, and videos• Connected disparate areas of the business and improved operational efficiency by aligning marketing, sales, and customer success within the revenue organization• Oversaw all customer engagement and communications programs (campaigns, events, award programs, etc.) to ensure customer-led adherence and strategic alignment with business goals

• Delivered immediate value (within 90 days) by building a customer marketing strategy, executing a customer advocacy program identifying opportunities to leverage marketing campaigns to reduce churn and engage new logos • Drove over $250,000 of net new revenue in six months via targeted campaigns with strategic accounts• Delivered multiple new pieces of thought leadership content, including the launch of a podcast and blog, driving a 200% increase in social media viewership

• Created, launched, and maintained client advocacy program to ensure continuous growth, build positive brand perception and showcase the customer voice• Within six months of program launch, activated over 65 customer advocates, created more than 10 case studies, secured three customer speakerships, and hosted 10 customer-focused events• Educated and facilitated change management with internal/external customers, including c-suite and senior leadership• Connected with customers to ensure engagement throughout relationship lifecycle; collaborate with customer success to achieve key renewal/retention metrics• Cultivate relationships across the organization; help other teams achieve success and meet business objectives through advocacy and engagement activities (e.g., deliver customer references to accelerate the sales cycle, secure customers for participation in marketing activities, execute focus groups to provide product feedback)

The SHARE (strategic healthcare advocacy reference exchange) program showcases how Optum clients use and benefit from Optum solutions, highlighting their achievements and giving their accomplishments greater visibility among industry leaders and their peers. • Build, launch and maintain client advocacy program to ensure continuous growth—supported over $3 billion in annual 2020 revenue• Cultivate relationships with sales, client management and marketing to achieve business goals—completed over 1,000 sales references in 2020• Foster, enrich and improve client relationships—identify and create key moments that deepen client relationships and cement the organization’s role of partner versus vendor• Collaborate and coordinate with over 150 internal stakeholders across the business • Gain in-depth knowledge of key external clients to effectively promote each client’s use of products/solutions to enrich marketing deliverables—drove a 162% increase in marketing deliverables YOY• Improve NPS results across Optum businesses—advocacy program clients report an NPS 12% higher than non-program participants• Contribute to senior leadership strategic planning sessions; identify where client advocacy has the greatest impact to help drive organizational excellence• Facilitate and lead discussions with clients that result in cross-sell and upsell opportunities

• Managed team responsible for overall proposal quality (writing, editing, technology tools, training and development)• Developed and facilitated all aspects of training and development projects• Determined the role of training programs/initiatives in closing organizational gaps/needs• Identified and enhanced partnerships; gained support from key business partners• Wrote, edited and managed content for use within sales proposals• Built strong subject matter expert relationships to meet content management goals

Wrote, edited and maintained content pertaining to multiple care management products and strategic objectives of the organization for use within sales proposalsManaged projects, personnel and strategic writing initiatives related to new products, organization direction and desired image, and tools and resources used to emphasize proposal developmentResearched, developed and honed advanced knowledge of suite of care management products within the organizationBuilt and maintained highly effective relationships with subject matter experts, product owners, consumer experience and marketing personnelOwned operation of content management systems including front-end editor for entering content, back-end system for storing content and mechanisms to review and publish content

Oversee development and implementation of organization’s marketing strategies, marketing communications and public relations activities, both internal and externalDirect efforts of marketing department and coordinate at the strategic and tactical levels with other areas within the organizationRe-brand and position organization to better align with niche markets and channel partners; ensure articulation of organizations’ desired image and positionLead and oversee editorial direction, design, production and distribution of all marketing materialsDevelop, recommend and help implement short- and long-term organization goals, as well as budgets for activities related to organization goalsWrite, edit, and collaborate on company marketing collateral (e.g., product data sheets, brochures, company overviews, newsletters, white papers, email marketing campaigns) and sales proposals prepared for prospective clients Write website content to reflect corporate and product messaging; enhance branding and awareness, and maximize Search Engine Optimization (SEO) effortsOversee development, implementation, and maintenance of new corporate website initiative; monitor site after launch to develop comprehensive metrics that outline site traffic, visitor actions, and online sales results