As a brand designer functioning as Art Director at C42D, I collaborate with early-stage start-ups spanning industries like women's health, mental health, finance, real estate, and SAAS to develop and launch new brand identities. I guide the creative of each project from start to finish, involved in the discovery and strategy phases from project kickoff. I dissect brand strategy to communicate key strategic principles visually by working closely with brand strategists to ensure each branded moment owns meaning and will connect with the right audience. Aided by our Senior Designer, I manage the evolution of each brand into printed and digital applications and work closely with our Digital Designer to oversee the transformation into websites and apps.