Lincoln Center Sr. Communications Specalist
Current►Use strong skills in research and data analysis to develop and implement strategic communication plans for over fifty different cultural offerings to different target demographics.►Successfully manages a team (a graphic designer, a specialist, and two assistants) of four to meet goals and deadlines.►Direct, design, write, and edit marketing/communication materials.►Develop and manage complicated budgets of over $200,000.► Increased the open rate of emails by 45% recategorizing… Show more ►Use strong skills in research and data analysis to develop and implement strategic communication plans for over fifty different cultural offerings to different target demographics.►Successfully manages a team (a graphic designer, a specialist, and two assistants) of four to meet goals and deadlines.►Direct, design, write, and edit marketing/communication materials.►Develop and manage complicated budgets of over $200,000.► Increased the open rate of emails by 45% recategorizing target groups using demographic analysis to change communication funnels.► Successfully doubled and then tripled ticket sales in 2017 and 2018 by analyzing previous ticket buyer data and realigning our marketing model toward digital and programmatic buys.► Restructured the website into strategic and multi-layered communication funnels which led to a 200% growth in unique website hits.►Conceptualized and executed the idea of pairing shows with local nonprofits in order to gather much needed resources in the community such as a coat drive for LGBTQ+ homeless youth that garnered over 200 donations, as well as over 1000 items in a separate campaign for Crossroads Safehouse.► Used touring shows to create community events, such as planning cosplay parties for shows like One Man Star Wars, devising preshow cocktail hours like “The Hippie Hour” for A Night with Janis Joplin, or bringing in minstrel/troubadour reenactors for Something Rotten.►Collaborated with Art in Public Places to commission artists to transform discarded theater chairs into permanent art installations in the building. Show less