Ali Beaton Email & Phone Number

United Kingdom

United Kingdom

Richmond, Victoria, Au

Richmond, Victoria, Au

Singapore, Singapore, Sg

Singapore, Singapore, Sg

- Responsible for marketing and communications of airline’s high-end frequent fliers.- UK campaign manager for loyalty e-mail marketing (EDM) campaigns; including content creation, reviewing and proofing.- Project management between European and UK teams; introduced new processes to improve efficiency.- Copy writing for e-mail campaigns and landing pages whilst adhering to brand guidelines and ensuring consistent brand tone of voice.- Generating new and creative content for EDMs to improve conversions, engagement and brand awareness. - Segmenting and targeting consumers effectively and experimenting with A/B testing.- Managing the marketing content calendar to deliver creative and commercial campaigns across CRM channels.- Creating, maintaining and optimising website content using TeamSite Content Management System.- Regular analysis into key travellers to understand their travel needs and monitor market trends which can enhance members’ experience.- Achieving membership acquisition and revenue targets.- Commercially driven- devising large scale campaigns with E-Commerce and Sales teams across Europe.- Confidently giving product demonstrations at The Business Travel Show. - Identifying new partnership opportunities with brands to drive affinity, achieve engagement targets and develop new revenue streams.- Delivering pitches to prospective partners.- Maximising return on investment through negotiations and optimising agreed commercial terms.- Working on integration and launch of new partnership.- Building strong working relationships with key internal and external stakeholders.Extra responsibilities:-Spearheaded the introduction of mental health initiatives within the workplace and becoming a mental health ambassador.-Led presentations spanning across Europe on mental health awareness and wellbeing. -Social Committee member.

Crawley, Gb

- Embodying the Virgin Atlantic brand; understanding the value and importance of cabin crew’s role in ensuring our customers have a positive experience which encompasses everything the Virgin Atlantic brand represents.-Representing and being the face of the brand in order to have a consistent strong brand identity.- Working across all cabins (economy, premium and upper class) and being able to adapt and respond to different needs and expectations of passengers within each cabin.- Providing a highly refined and personalised service in upper class in particular for our “UNIQ” (celebrity/high status) customers.- Promoting the brand and its products to encourage customer loyalty and retention.- Up-selling of products and services to help increase profit margins.- Promoted to cover the role of CSS (cabin service supervisor). This involved managing other crew members and the service in the economy cabin of 200 passengers.- Liaising with various departments such as ground staff and caterers to ensure on time departure and compliance.- Delivering services in line with company values and behaviours.- Ensuring customer complaints are handled effectively and efficiently as the first point of contact and face of the brand. - Ensuring the highest level of safety and security in line with company and industry regulations.- Experience of working and adapting to a wide range of cultures via both customers and crew.

- Co-ordinated auditions and queuing of 2,000 auditionees and chaperoned contestants.

London, England, Gb

- Assisted the production team with logistics, admin, setting up equipment and logging of auditions.

Beaconsfield, England, Gb

-Day-to-day social media management of Facebook, Twitter, Instagram and Pinterest.- Creating and assembling newsletters and blogs using HTML.- E-mail campaign creation through Mailchimp.- Creating website copy combining creative writing and driving SEO content. - Utilising new and emerging social media channels to trial brand refresh to increase following.- Contributing to design and maintenance of website to ensure information was aesthetically appealing and in line with brand image to improve customer experience.- Assisting in the launch of new website. - Liaising with company suppliers. -Assisting with PR queries and circulate relevant material to journalists and PR agencies.

Hoofddorp, Nl

- Solely responsible for all marketing initiatives and activities for the UK division of the international company.- Responsible for all social media platforms to engage and attract target market.- Led social media project for each country division and drove ongoing optimisations.- Use of Google Analytics, Google Adwords and Open Site Explorer.- Monitoring and improving Google ranking, backlinks and SEO. - Establishing new partnerships to promote and increase brand awareness.- Identified new keyword group which increased traffic and new companies to the website.- Responsible for recruitment and training of new intern overseas.- Gained invaluable experience working in an international company abroad.